Senior Growth Manager, Upstart

• Bachelor’s degree, with 5+ years of experience in analytics & performance-based marketing - Direct Mail experience strongly preferred
• Experience in end-to-end campaign strategy and execution, with a track record of quantifiable results
• Dedicated and relentless leadership and project execution. Independently capable of seeking information, solving conceptual problems, corralling resources and delivering results in challenging situations
• Strong critical thinking skills and proficient in leveraging data to inform and optimize decision-making
• A team player with a proven track record of working cross-functionally with both technical and non-technical teams
• Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment
• Self-motivated, proactive ownership mindset, with the ability to stay agile and pivot quickly

Desirable

• Upstart’s Growth team is in charge of expanding Upstart’s reach to the millions of Americans who depend on access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives
• As the Senior Growth Manager of Direct Mail, you will drive all aspects of our Direct Mail channel, one of our largest acquisition channels and a critical source of generating revenue for the company across products
• You will launch, scale, manage, and innovate core direct mail efforts, including targeting, creative, and operations
• Direct Mail is one of our largest acquisition channels and an important source of generating revenue for the company
• This is a high impact and high visibility role, as you will work closely with the Growth leadership to expand our program vision and strategy, presenting frequently to leadership and key cross-functional stakeholders on your channel’s progress and performance metrics
• Contribute to driving Direct Mail program vision and innovation
• End-to-end ownership of all aspects of Direct Mail for at least one of our products - strategy, audience development & targeting, creative, and operations
• Manage complex cross-functional projects with Machine Learning, Analytics, Product, Engineering, Creative, & cross-fucntional stakeholders
• Drive deep insights on program performance and improvement opportunities through clever use of data
• Manage $20M+ budgets annually to drive efficient, incrementally profitable acquisition of borrowers
• Perform key analyses across and within growth channels to deliver actionable insights across other team members and leadership