Director of Demand Generation, Clio
$160-240k
Salary in USD and may vary in further locations. + Variable Pay
More information about location
Legal practice management software
Be an early applicant
Legal practice management software
1001+ employees
Be an early applicant
$160-240k
Salary in USD and may vary in further locations. + Variable Pay
More information about location
1001+ employees
Company mission
Clio's mission is to build cloud-based and client-centred technology that will transform the legal experience for all.
Role
Who you are
- You are a seasoned B2B marketing leader with a deep passion and expertise for Demand Generation
- You understand the nuances of creatively reaching an audience and standing out in a crowded field of competitors
- You’re fluent in multiple GTM strategies - you understand what a high velocity marketing-led B2B motion looks like, but you’ve also seen Target Account Programs drive success, as well as PLG driven growth
- You're an experienced people manager who is also comfortable being a "player-coach"
- You can build a powerful strategy from 30,000 feet and then dive into the details of campaign execution
- You thrive on building and mentoring high-performing teams and excel at creating deep, trusted partnerships with your sales counterparts
- You are a master at building strategy and know how to blend data, creativity, and technology to create world-class marketing programs that deliver significant lead volume, pipeline, and revenue
- 10+ years of B2B SaaS marketing experience, including 5+ years in marketing leadership roles
- Proven Demand Gen success in growing complex SMB go-to-market (GTM) strategies in high scale ($200M+ ARR), multi-segment, high growth organizations
- Strong understanding of Demand Gen nuances and GTM strategies across marketing-led, target account, and PLG motions
- Demonstrated success in managing high performing teams including hiring, coaching, developing, training and building a pipeline for succession
- Proven ability in managing large portions of budgets including negotiating and partnering with vendors
- Excellent ability to collaborate cross-functionally with Sales, Marketing, Revenue Operations, and executive stakeholders
- Strong understanding of the economics of the different segments to align initiatives and strategies with company objectives on CAC, LTV, and ROAS
- Exceptional written and verbal communication skills, with a track record of translating complex GTM strategies into business impact
What the job involves
- We are looking for a Director of Demand Generation in Toronto, Vancouver, or remotely across the US/Canada (except Quebec)
- As the Director of Demand Generation, you’ll be stepping into a new role responsible for leading our North American SMB Demand Generation strategy at scale
- Clio’s SMB engine has scaled to $400M of Annual Recurring Revenue, primarily driven by marketing, and we are looking for someone that has seen significant multi-segment revenue scale to play a key role in growing Clio to the next level of new customer acquisition
- This is a hands-on leadership role ideal for a strategic, globally-minded marketer who understands the complexity of marketing-driven growth at scale
- Strategy & Revenue Alignment: Develop, own, and execute a comprehensive SMB Demand Generation strategy that directly aligns with revenue targets and broader growth goals
- Scalable Program Development: Develop scalable programs to drive increased growth, launch new channels and initiatives, and optimize existing GTM motions to drive new logo growth
- Team Development & Operational Support: Lead and mentor a high-performing team, supporting the adaptation of team structures and operating models to increase execution velocity as the business scales across new verticals
- Performance & Budget Management: Oversee significant marketing budgets and define KPIs to report on performance and business impact to the senior leadership team
- Market Expansion & Narrative Evolution: Drive the growth of Clio’s market share through product expansion and translating Clio’s brand story from the Business of Law to the Practice of Law
- Cross-Functional & Executive Collaboration: Work in lockstep with the SMB sales team, Revenue Operations, and the cross-functional Marketing Leadership Team to optimize every stage of the new customer acquisition funnel and translate complex strategy into business impact
- AI-Forward Innovation: Champion the use of AI within the Demand Generation team and across the marketing team, helping to adapt internal workflows and strategies to ensure Clio remains AI-forward and responsive to rapid market changes
Our take
Modern law firms increasingly manage their work digitally but the lack of a specialised remote solution means that workflows have become fragmented. This leads to legal practice managers having to juggle multiple software solutions across various devices.
Clio provides a legal practice management platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. Whilst other startups are operating in this niche, Clio has uniquely focussed on synchronisation across remote devices and on a wide range of integrations, allowing the user to access information from other industry standard software such as Xero and Klyant from within a single interface.
Clio has raised a large amount of investment capital and benefited from the COVID-era move to cloud technologies. Most recently, it raised a 2024 Series F round, which saw the company attain a valuation exceeding $3 billion. This funding is being used to accelerate AI development and to allow existing investors and employees to cash out their shares.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Company equity
- $500 contribution when you become a parent and/or guardian
- 4-week minimum vacation
- Work from home when you need to (role-specific)
- Parental leave options for moms and dads
- Customizable extended health benefits (including $2000 per year to spend on counseling)
- Wellness programs including an onsite naturopath physiotherapist, and RMT (location-dependent), healthy snacks, and exercise classes
- 401k 🇺🇸
- RRSP-matching 🇨🇦
Company HQ
Burnaby, BC
Leadership
Jack Newton
(Founder & CEO)Experience as Director of Product Development for Chenomx Inc. from 2004 to 2009. Advisor for Logikcull.com, dealcloser, and Athennian.
Rian Gauvreau
(Board Member)Experience developing legal technology for Gowling Lafleur Henderson LLP from 2000 to 2008. Graduated the University of British Columbia with an M.B.A. in Strategic Management in 2011.
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