Director of Demand Generation, Clio
$160-240k
Salary in USD and may vary in further locations. + Variable Pay
More information about location
Legal practice management software
Job no longer available
Legal practice management software
1001+ employees
Job no longer available
$160-240k
Salary in USD and may vary in further locations. + Variable Pay
More information about location
1001+ employees
Company mission
To transform the legal experience for all.
Role
Who you are
- You are a seasoned B2B marketing leader with a deep passion and expertise for Demand Generation
- You understand the nuances of creatively reaching an audience and standing out in a crowded field of competitors
- You’re fluent in multiple GTM strategies - you understand what a high velocity marketing-led B2B motion looks like, but you’ve also seen Target Account Programs drive success, as well as PLG driven growth
- You're an experienced people manager who is also comfortable being a "player-coach"
- You can build a powerful strategy from 30,000 feet and then dive into the details of campaign execution
- You thrive on building and mentoring high-performing teams and excel at creating deep, trusted partnerships with your sales counterparts
- You are a master at building strategy and know how to blend data, creativity, and technology to create world-class marketing programs that deliver significant lead volume, pipeline, and revenue
- 10+ years of B2B SaaS marketing experience, including 5+ years in marketing leadership roles
- Proven Demand Gen success in growing complex SMB go-to-market (GTM) strategies in high scale ($200M+ ARR), multi-segment, high growth organizations
- Strong understanding of Demand Gen nuances and GTM strategies across marketing-led, target account, and PLG motions
- Demonstrated success in managing high performing teams including hiring, coaching, developing, training and building a pipeline for succession
- Proven ability in managing large portions of budgets including negotiating and partnering with vendors
- Excellent ability to collaborate cross-functionally with Sales, Marketing, Revenue Operations, and executive stakeholders
- Strong understanding of the economics of the different segments to align initiatives and strategies with company objectives on CAC, LTV, and ROAS
- Exceptional written and verbal communication skills, with a track record of translating complex GTM strategies into business impact
What the job involves
- We are looking for a Director of Demand Generation in Toronto, Vancouver, or remotely across the US/Canada (except Quebec)
- As the Director of Demand Generation, you’ll be stepping into a new role responsible for leading our North American SMB Demand Generation strategy at scale
- Clio’s SMB engine has scaled to $400M of Annual Recurring Revenue, primarily driven by marketing, and we are looking for someone that has seen significant multi-segment revenue scale to play a key role in growing Clio to the next level of new customer acquisition
- This is a hands-on leadership role ideal for a strategic, globally-minded marketer who understands the complexity of marketing-driven growth at scale
- Strategy & Revenue Alignment: Develop, own, and execute a comprehensive SMB Demand Generation strategy that directly aligns with revenue targets and broader growth goals
- Scalable Program Development: Develop scalable programs to drive increased growth, launch new channels and initiatives, and optimize existing GTM motions to drive new logo growth
- Team Development & Operational Support: Lead and mentor a high-performing team, supporting the adaptation of team structures and operating models to increase execution velocity as the business scales across new verticals
- Performance & Budget Management: Oversee significant marketing budgets and define KPIs to report on performance and business impact to the senior leadership team
- Market Expansion & Narrative Evolution: Drive the growth of Clio’s market share through product expansion and translating Clio’s brand story from the Business of Law to the Practice of Law
- Cross-Functional & Executive Collaboration: Work in lockstep with the SMB sales team, Revenue Operations, and the cross-functional Marketing Leadership Team to optimize every stage of the new customer acquisition funnel and translate complex strategy into business impact
- AI-Forward Innovation: Champion the use of AI within the Demand Generation team and across the marketing team, helping to adapt internal workflows and strategies to ensure Clio remains AI-forward and responsive to rapid market changes
Our take
Modern law firms increasingly manage their work digitally but the lack of a specialized remote solution means that workflows have become fragmented. This leads to legal practice managers having to juggle multiple software solutions across various devices.
Clio provides a legal practice management platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. Whilst other startups are operating in this niche, Clio has uniquely focussed on synchronisation across remote devices and on a wide range of integrations, allowing the user to access information from other industry standard software such as Xero and Klyant from within a single interface.
Clio has raised significant funding and benefited from the COVID-era shift toward cloud technologies. More recently, the company has experienced rapid growth following the integration of AI into its platform in 2023. Alongside this, it surpassed $200M in annual recurring revenue (ARR) in mid-2024 and has since grown to an impressive $500M ARR. The company was valued at $5B following a $500M funding round in 2025, with the investment supporting further AI development and platform expansion.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Specialized learning and development programs and access to an in-house performance coach
- Equitable compensation for your contributions, regardless of gender, race, or any other identifying factor
- Access to pay transparency on all of our global roles
- Company equity for applicable employees
- RRSP-matching in Canada, 401k in the US, and pension plans in Ireland
- Hybrid model – striking the right balance between the benefits of in person connectivity that in office brings, and the flexibility of remote
- Flexible paid time off (4-week minimum with opportunities for personalization based on individual needs and achievements)
- Parental leave options for birthing and non-birthing parents
- A $500 contribution to your child’s RESP
- Various health, dental, and vision benefits for you and your family, including an Employee and Family Assistance Program
- Virtual and In-person Wellness Programs to support mental and physical health
- Paid time for volunteering through our Clio Gives program
- $2000 annual counseling benefit for CAD Clions
Company HQ
Burnaby, BC
Leadership
Jack Newton
(Founder & CEO)Alongside serving as Clio's CEO since founding the company in 2008, Jack is an Advisor at Athennian, dealcloser, and Logikcull. Previously, they were a Board Member at ROSS Intelligence and a Director of Product Development at Chenomx.
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