Partner Marketing Manager, Lottie
£45-55k
We have a generous EMI share scheme that all team members will participate in
2 days a week in office (London Bridge, London)
A family's trusted guide to later life care
Job no longer available
A family's trusted guide to later life care
21-100 employees
Job no longer available
£45-55k
We have a generous EMI share scheme that all team members will participate in
2 days a week in office (London Bridge, London)
21-100 employees
Company mission
To elevate later life for everybody.
Role
Who you are
- A marketeer with a proven track record within supply and demand marketplaces
- A strategic thinker with a knack for storytelling and translating brand values into impactful campaigns
- An excellent communicator with the ability to collaborate effectively across teams
- A data-driven marketer who can measure and analyse campaign performance
What the job involves
- As the Partner Marketing Manager, you will be instrumental in driving our company's growth by developing and executing strategic marketing initiatives
- Your mission is to enhance our brand presence and effectively reach care providers and organisations, supporting our business objectives and contributing to the success of our marketplace and CRM products
- You will work closely with the commercial and product teams to ensure a seamless lead handoff and to optimise the lead-to-demo conversion process
- Your role will encompass a variety of marketing activities, including digital marketing, content creation, event planning, and partnership development
- Lead Generation: Develop and implement strategies to generate qualified leads for our B2B products, focusing on care providers and organisations needing our CRM solutions
- Campaign Management: Plan, execute, and optimise multi-channel lifecycle campaigns aimed at B2B audiences, working closely with our CRM and Growth teams, monitoring and optimising campaign performance to achieve target KPIs. Develop project briefs and drive execution to support these campaigns
- Reporting: Manage tools to track lead generation efforts, monitor campaign performance, and manage lead nurturing workflows
- Content Marketing: Create and oversee the production of B2B content, to attract and nurture leads. Collaborate with the SEO team to optimise B2B content for search engines
- Event Planning: Organise and manage B2B events, such as webinars, industry conferences, and networking events, to generate leads and build relationships
- Partnerships: Identify and develop strategic partnerships to enhance lead generation efforts and expand our market reach
- Data: Combine both industry and Lottie data to target different cohorts of operators effectively - help Lottie become the go-to place for sector insights
- Communication: By quickly understanding the complex nature of the care sector, you will execute campaigns via of a tone that resonates with both our existing client base and prospects
- You will develop and own the strategic lifecycle roadmap to onboard, engage and retain Lottie partners
- A high degree of autonomy in setting strategy for the Lottie B2B Marketing that support business goals
- An excellent team of Marketers to work with
- A company with ambitions to be number one in our industry
- The opportunity to have a huge impact on Lottie’s mission by improving our marketplace offering to our care seeker customers
Application process
- Talent Screen
- Hiring Manager Interview
- Assessment Interview
- Final interview with our Founders
- Target time - 2 weeks
Salary benchmarks
Our take
Choosing a care home is often a hugely daunting, complex, and expensive process, coming at a time that's already stressful enough. What's more, the UK's ageing population is growing at an increasing rate, putting more strain on social care than ever before. The result is that 44% of care seekers often ultimately regret their choice of care home, something that has had increasing attention since the start of the COVID-19 pandemic.
Lottie aims to address this in part by simplifying the process of finding the perfect care home for every individual's specific needs. Its online marketplace gives users all the tools to select and compare the UK's best-performing care homes, taking into account CQC reports, facilities, treatment methods, and location.
Having received investment, Lottie aims to continue its growth to reshape the future of the care industry. It is doing so with a strong emphasis on data and real-time information, collecting datasets that will be vital not just to its business operations, but potentially to the UK government and healthcare policy too.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2023
$21m
SERIES A
Jul 2022
$8m
SEED
Total funding: $33m
Company benefits
- 26 days holiday + Bank holidays
- Flexible working hours
- Everyone owns equity
- Private Medical Insurance
- Cashplan
- Wellness budget
- L&D budget
- A 3-night stay at Unplugged
- 2-weeks Work from anywhere
- 20-weeks full pay for Primary Parental Leave
- 8-weeks full pay for Secondary Parental Leave
- 2-weeks unpaid Carers Leave
- 5-days paid leave for those going through the IVF process
- Workplace Nursery Scheme
- Compassionate Leave
- Employee Assistance Programme
- Access to Mental Health First Aiders
- Quarterly team events
Company values
- Ownership
- Impact
- Nimbleness
- Kindness
Company HQ
Bermondsey, London, UK
Articles
Leadership
Will Donnelly
(Founder & CEO)Prior to Lottie, Will spent 5-years at CBRE where he advised on £2.5bn healthcare M&A deals, supported the NHS during COVID-19, and became an industry leading expert.
Julien Lavigne du Cadet
(CPTO)Before Lottie, Julien was CTO of Zoe where he was part of the leadership team that helped scale their products to millions and revenue from £0 to £100m ARR.
Laura Mahy
(VP Product)Laura started her tech career at Sainsbury's before becoming Deliveroo's first Product Manager. Following this, she's held leadership roles at Deliveroo, Habito and Zoe.
People progressing
Hannah joined Lottie as the company's first Care Expert (Customer Care) following spells in the charity and tech sectors. Since joining, Hannah has been promoted a number of times and is now the Customer Care Lead.
Ruby started as a 4-week Care Expert Intern during University, which was extended. After 1.5 years in the Care Expert team, Ruby moved over to the Marketing team to pursue her career in Social Media!
Diversity, Equity & Inclusion at Lottie
Holly Leckenby Rye (Senior People Manager)
- Fostering an inclusive atmosphere where everyone feels valued and respected
- A wide range of inclusive benefits and policies
- Religious and cultural practices and holidays celebrated
- Job descriptions with inclusive language
- Quarterly anonymous employee engagement surveys
- Bias-free Performance Reviews with quantitive measures in place
- Employee Assistance Programmes
- A diverse social calendar to be inclusive of all employees
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