Senior Content Strategist & Writer, Trustpair

• We're searching for a strategic thinker and hands-on writer: just as comfortable defining the content roadmap and partnering with Growth, Product Marketing and PR as you are crafting sharp long-form pieces yourself
• 6+ years of experience in content marketing, including significant exposure to B2B SaaS and complex topics
• Native-level writing skills in English and business-level proficiency in French: you are a natural storyteller with a sharp editorial sense and the ability to make complex ideas simple and engaging
• Proven experience owning an editorial strategy end-to-end
• Strong track record producing high-value, long-form content
• Experience collaborating closely with Growth/SEO, Product Marketing, and PR/Comms
• Strategic mindset with high autonomy and ownership
• Experience working in scale-ups or international environments, ideally with exposure to US B2B audiences
• Strong organization skills, ability to manage multiple projects and deadlines without dropping quality

Desirable

• We are hiring a Senior Content Strategist & Writer to join our global Marketing team at Trustpair
• This is a key role at the intersection of brand, demand generation, PR, and international expansion
• You will own Trustpair’s global editorial strategy and produce premium thought leadership content that positions us as the reference for vendor fraud prevention among Finance, Procurement, MDM and Risk leaders in Europe and the US
• Build and implement Trustpair’s global editorial strategy across Europe and the US
• Develop a premium thought leadership layer for the brand: reports, benchmark studies, opinion pieces, whitepapers, playbooks and C-level narratives
• Partner with Product Marketing, PR and Leadership to define the angles that support PR, inbound, demand generation and US expansion
• Pilot content co-marketing campaigns with partners
• Act as lead writer for Trustpair’s Tier-1 content (guides, reports, PR pieces, executive content and customer stories), ensuring top editorial quality
• Ensure consistent brand voice across all channels and formats
• Orchestrate Employer Brand Voice content in partnership with the People team
• Manage content associated resources (freelancers, tools, etc.)
• Drive an SEO and AI-optimized content strategy to grow organic traffic and inbound pipeline
• Audit existing content, identify priority gaps and build a roadmap for new and optimized pieces
• Use tools such as Google Search Console, Matomo, Ahrefs/Semrush and HubSpot to prioritize topics and track performance
• Experiment with AI tools for research, outlines, repurposing, QA and performance analysis, while keeping human editorial judgment at the core
• Collaborate with Growth, Design, Events and Product Marketing to bring content to life
• Animate Trustpair’s Social Media Strategy to engage with our targets
• Manage Marketing Emails, Newsletters and nurturing campaigns
• Align content with Sales & Content narratives
• Develop clear messaging and content playbooks for US and EU markets
• Use data and stakeholder feedback to iterate on the editorial strategy and sharpen our narratives
• Track and report on core content KPIs (content quality, SEO performance, engagement and contribution to inbound pipeline)

• First call with Morgan, Talent Acquisition (30 mins)
• Experience interview with Agathe Chabert, Head of Marketing (45 mins)
• Case study on-site with Agathe and Jérémy (1h)
• Coffee fit with Lucie Lecointre and German Saenz (30 mins)
• Cofounders interview (45 mins)