Head of Marketing, Agriplace
Growing Impact Scale Up
Compliant supply chain solutions for agriculture
Be an early applicant
Compliant supply chain solutions for agriculture
21-100 employees
Be an early applicant
21-100 employees
Company mission
To make compliance simple, affordable and insightful for all actors in the supply chain.
Role
Who you are
- Experience: 7+ years in B2B marketing, ideally within startups or scale-ups where you have owned and executed high-impact initiatives
- Ownership mindset: Proven track record of taking ownership of projects and driving results from strategy through to execution
- Results focused: Innovative and driven, with a pioneering attitude toward building new marketing channels and experimenting with growth hacks that drive results
- Hands-on execution: Ability to execute marketing tactics while evaluating and ensuring top-notch quality
What the job involves
- Join Agriplace and play a vital role in shaping a sustainable future for the food industry. This is your opportunity to build a powerful marketing foundation and drive real impact
- As Head of Marketing, you’ll lead our marketing initiatives with an entrepreneurial spirit, shaping growth strategies that attract customers and build brand equity
- We are looking for a proactive leader with a growth mindset, data-driven instincts, and experience in high-growth, B2B environments
- You’ll be managing your own budget, building the foundation, guiding junior marketers, and contributing to a collaborative culture of innovation
- Drive customer acquisition: Build from scratch, own and optimize key channels like our website, content, ABM and SEM
- Innovative growth strategy: Develop and execute data-driven strategies to attract and convert high-quality leads, continually optimizing based on performance insights
- Lead nurturing: Implement nurturing tactics to maximize conversion rates through the sales funnel
- Strategic content development: Lead the creation of high-impact B2B content, including blogs, case studies, white papers, and campaign assets, tailored to our audience’s interests and needs. Leverage storytelling and creative strategies to build visibility and differentiate Agriplace in a competitive market
- SEO & Organic Channel Optimization: Strategically optimize our website and content for search engines to maximize organic traffic. Identify key topics and high-intent keywords that drive qualified leads and align with industry trends, enhancing our visibility and authority online
- Partner & Event visibility: Design and execute a targeted partner and event strategy to position Agriplace at relevant events
- Brand Leadership: Shape Agriplace’s brand identity and messaging in alignment with our mission and values, ensuring consistency across all channels. Lead our upcoming rebranding efforts which will help us position correctly into new markets
- Collaborative Strategy Execution: Work cross-functionally with sales, product, and customer success to ensure marketing supports business objectives
- Budget oversight: Manage the marketing budget efficiently to maximize ROI
- Team leadership: Guide and mentor a junior marketer, fostering a culture of learning and growth within the marketing team
Our take
Agriplace delivers a platform to help buyers in the agriculture space streamline their supply chains for cost, simplicity and compliance. Granting access to a wealth of farm data, it empowers users to make the best choices while freeing them from lengthy research and vetting processes.
The platform features automated data collection and checks on certificates and lab analyses, with a portal for each supplier to share their documentation. On top of this, it is able to search and retrieve certificates from sources such as GLOBALG.A.P., GRASP, Tesco Nurture, SIZA, BRC and Planetproof.
These capabilities combine to make the platform a strong choice for those who want to make their processes more efficient without risking compliance. As the agriculture industry finally begins to warm to digital operations, there should be a good amount of opportunity in Agriplace's future.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Jul 2020
$0.2m
SEED
Aug 2019
$1.3m
SEED
Total funding: $1.5m
Company benefits
- Fun & Inclusive team
- Flexible working hours
- Pension contribution
- Travel reimbursement
- Remote working
- Rapid career advancement
Company HQ
Burgwallen Nieuwe Zijde, Amsterdam, Netherlands
Leadership
Nico Broersen
(Finance Director)Founder at The Elements, and Chair Of The Board Of Directors for The Sustainable Nut Initiative. Former CEO of Natudis, and Co-founder and CEO of Videoland Nederland.
Salary benchmarks
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