Senior Lifecycle Marketing Manager, Goodnotes
More information about location
Top-rated note-taking app
Posted today
Top-rated note-taking app
201-500 employees
Posted today
More information about location
201-500 employees
Company mission
To create the best medium for human and AI collaboration.
Role
Who you are
- 8+ years of experience in CRM, including lifecycle marketing, ideally in a subscription-based mobile or web product with a global user base in the millions
- Strong understanding of user journey mapping and frameworks across acquisition, engagement, conversion, and retention
- Hands-on experience with CRM platforms (e.g., Braze), analytics tools (e.g., Amplitude, Looker, Hex), and A/B testing frameworks
- Proven experience managing CRM campaigns end-to-end — from strategy and content briefing to launch, analysis, and iteration
- Demonstrated ability to collaborate cross-functionally and manage complex timelines with multiple stakeholders
- Comfortable working with user and revenue data to inform decisions, with strong data literacy and analytical mindset
- Even if you don’t meet all the criteria listed above, we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed
What the job involves
- You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to user growth and retention for a massive global user base, including our key markets
- You will work alongside other marketers, engineers, product managers, designers, and the wider Goodnotes team as a part of the CRM team
- We are looking for a data-driven and strategic Senior Lifecycle Manager to run global marketing campaigns across dynamic user segments
- This role will also contribute to and scale our lifecycle marketing programs, particularly in improving user engagement, retention, and monetization across our app ecosystem
- Lifecycle Strategy & Execution: Design, implement, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) to improve user retention and revenue outcomes. You should have proven experience running campaigns end-to-end, from planning to iteration
- Cross-Functional Project Management: Partner closely with Product, Marketing, Design, Data, and Engineering teams to execute campaigns on time and align CRM efforts with broader company initiatives
- User Channel Operation: Manage multichannel communications (email, push notifications, in-app messages, and product surfaces) with a clear understanding of each channel’s purpose, strengths, and performance metrics
- Experimentation & Optimization: Develop a testing roadmap, run A/B tests, and continuously optimize campaigns based on user behavior and performance insights. Contribute to conversion journeys and upsell opportunities within the subscription funnel
- User, Revenue & Dashboard Insights: Analyze CRM performance, user trends, and monetization metrics. Build dashboards to track lifecycle impact and surface actionable insights. Communicate findings clearly to stakeholders and translate them into scalable strategies
Application process
- An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
- A short take-home assignment to assess your skillset
- A role-specific call with our CRM specialist to discuss your background and skillset for this role more in detail
- A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes. This call will also include a live assessment
- A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes
- Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records
Salary benchmarks
Our take
Goodnotes is a digital note-taking tool for handwritten notes and (formerly) paper-based information. Thanks to its signature vector ink engine, the app delivers a precise and natural writing experience. It can read handwriting (even the worst handwriting) and allow users to search it, as well as convert it to text for easy sharing into other apps or even web pages. Goodnotes also supports importing, searching, and navigation through PDF, PowerPoint, Word, image files, and more.
The platform is available across iPhone, iPad and Mac. One of the leading note-taking solutions on the App Store (with over 14,000 positive reviews) it competes with apps like Notability and Paper by WeTransfer. Founded in Hong Kong, Goodnotes now operates across the UK and with a number of new features and acquisitions, its proving a powerhouse in digital productivity.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Focus on employee wellbeing
"Company cares about each and everyones wellbeing. A monthly budget is provided for everyone to take care of their physical and mental wellbeing. You..."
Funding (1 round)
Jun 2020
$6m
SEED
Total funding: $6m
Company benefits
- Stock options: Meaningful equity in a profitable tech-startup
- Excellent annual leave package + public holidays
- Flexible working hours and location, we're remote friendly!
- Medical insurance for you and your family
- Continuous learning: A learning and development budget or training or courses to build your skills
- Be your best self: A monthly budget for personal growth including books, language/music lessons and online courses
- Noise cancelling headphones
- Monthly wellness budget: Covering gym membership, therapy, massage and much, much more
- Amazing office space in central London and Hong Kong. Your Travel and lunch are also on us!
- Home office set up: Everything you need to create a productive workspace at home. Chairs, desks, hardware, it's covered
- Sponsored working visa with a relocation package to either of our office locations
- Annual team off-site: Get to know your colleagues
- Professional coffee equipment and freshly roasted beans in our offices
Company values
- Dream big
- Build great things
- Operate as an owner
- Win like a sports team
- Learn and grow fast
- Share our passion
- Be user obsessed
Company HQ
London, UK
Articles
Leadership
Steven Chan
(Founder & CEO)Goodnotes was created from Steven's frustration with taking readable and reusable handwritten notes on his first iPad. Since then, the company has grown to millions of happy users.
Paul Onnen
(Senior Vice President of Engineering)Paul loves building things that help make people's lives better and they are using this experience to help Goodnotes be successful as we continue to grow.
Minh Tran
(COO)Minh is a seasoned people and business leader who is obsessed with searching for the world’s best talent and building winning teams that are highly skilled, innovative, and passionate.
Rowena Chung
(Director of Product)Rowena leads product discovery and strategy across Goodnotes' product group. She is committed to understanding the users’ needs and enhancing their productivity and experience with the app.
People progressing
Bret joined Goodnotes in 2018 as a Senior Software Engineer. In 2023 he was promoted to a Principal Engineer.
Joined Goodnotes in 2021 as a Senior ML Engineer and is now a Senior Engineering Manager, leading a product team to build an incredible AI productivity experience impacting millions of users.
Cam joined Goodnotes as a Senior Brand Designer and 3 years later became the Global Brand Design Lead!
Rammy joined Goodnotes as a Senior QA Engineer in December 2019, transitioned to QA lead after 2.5 years and again to QA manager after 4 months.
Diversity, Equity & Inclusion at Goodnotes
Vivien Ko (People Ops Manager)
- We are a team of c 270, from 39 different countries... and still growing
- We believe diverse teams create better outcomes for users, teams, and businesses
- Learn more about one of our Female Directors https://www.goodnotes.com/blog/rowena-product-manager
- We know there's still a lot more we need to do - and we want you to be part of helping us on our DE&I journey!
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