Senior Marketing Manager, Health-E Commerce
$110-140k
+ Discretionary Annual Bonus Eligibility: Up to 15%
Connecting consumers to FSA & HSA eligible products
Job no longer available
Connecting consumers to FSA & HSA eligible products
101-200 employees
Job no longer available
$110-140k
+ Discretionary Annual Bonus Eligibility: Up to 15%
101-200 employees
Company mission
To educate and support individuals as they embark on the path to personal health improvement.
Role
Who you are
- Minimum of 6 years of experience strategizing, executing, and measuring campaigns in product marketing or integrated marketing across multiple channels (DTC and/or B2B2C)
- E-commerce background is beneficial but not mandatory
- Leverage your knowledge of product marketing to build competitive intelligence, customer insights, category trends and thought leadership. Champion the voice of the consumer and distill consumer truths into compelling insights
- Strong analytical skills with the ability to set KPI’s and interpret data and insights to drive decision-making and optimize campaign performance
- Familiarity in marketing automation tools, analytics platforms and project management software
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams, leadership, and external partners
- Demonstrated experience in external partner management and relationships to drive mutually beneficial outcomes
- Strategic thinker with the ability to translate business objectives into actionable marketing strategies and tactics
- Robust project management skills and meticulous attention to detail
What the job involves
- We are in search of a strategic Senior Marketing Manager to lead the charge for our integrated marketing campaigns to deliver business results
- This role requires exceptional marketing skills – to identify guiding customer insights, tie them to an overall brand vision and guiding strategies, and translate strategy into impactful marketing campaigns with measurable results– efficiently and iteratively
- Reporting into the Director of Marketing, this position will connect the dots across the organization to drive marketing excellence and leadership
- The role will work on the top company priorities throughout the year, moving between FSA Store, HSA Store, and virtual care / telehealth partnerships
- Go-to-Market Planning Strategy and Execution: Establish the go-to-market vision, and marketing strategy for strategic initiatives, and communicate that vision and strategy across the organization
- Collaborate with internal teams to develop campaign briefs, define objectives, and coordinate resources for successful campaign execution
- Work with the creative team to ensure they are inspired by briefs to deliver compelling brand messaging
- Partner with channel teams (growth marketing, e-commerce, and creative) to ensure alignment on the overarching marketing objective and strategy to help execute our go-to-market plan
- Performance Tracking and Analysis: Monitor and analyze the performance of marketing campaigns using relevant metrics and analytics tools, providing regular reports and insights to optimize campaign effectiveness and ROI
- Outline KPIs that are specific, measurable, time bound, and tied to the business objective at the beginning of each campaign
- Build hypotheses to champion a data-driven, test and learn approach to optimizing user experiences throughout the funnel
- Lead post-mortem review of all key activities
- Work with the analytics team and performance channel / site owners to develop dashboards that can track the progress of campaigns and promotions in real time as well as afterwards
- Develop Product Messaging and Positioning: Craft compelling messaging and positioning for our products and affiliate (virtual care, telehealth) services, highlighting their unique value propositions and benefits to target audiences
- Uphold brand integrity and consistency across all marketing communications and touchpoints, ensuring adherence to brand guidelines and positioning
- Gather feedback from customers and internal stakeholders to continuously refine and improve product messaging and positioning
- Drive awareness, education, engagement, and conversion for our products and services
Our take
Health-E Commerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-E Commerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company HQ
Dallas Downtown Historic District, Dallas, TX
Leadership
Zack Peckham
(CEO)Zack joined Health-E Commerce in 2017 as VP of Strategy, moving into the role of CFO in 202 and CEO in 2025. Prior to this, he spent nearly 5 years at Afton Capital PArnters as a Principal.
Stuart Hill
(CFO)Prior to joining Health-E Commerce in 2025, Stuart was the CEO of Kate Somerville Skincare and CFO of Unilever Prestige, Paula's Choice Skincare, and Dermalogica.
Keri Kaiser
(CRO)Prior to joining Health-E COmmerce in 2022, Keri spent 10 years at Children's Health as a VP then Senior VP of Marketing and Communications and then Chief Marketing and Experience Officer, SVP of Marketing, Communications and Experience.
Bhargav J. Shah
(Chief Product & Technology Officer)Alongside Health-E Commerce, Bhargav is the Founder and CTO of RSDB Consulting. Previously, he was the CTO of One Technology and Chief Information Officer at Pier 1 Imports and IntegraCore.
Rachel Rouleau
(CCO)Rachel joined Health-E Commerce in 2013 as a Compliance Director, she then moved into the role of VP of Compliance in 2022 and CHief Compliance Officer in 2022. Previously, she spent 4 years at WageWorks in various COmpliance/Communications roles.
Vik Panda
(CDHO)Prior to Health-E Commerce, Vik spent 19 years as a self-employed Consultant/Advisor. He was also the COO at Maximus and GM at Thirty Madison.
Seiya Vogt
(CMO)Prior to Health-E Commerce, Seiya spent 3 years at Thiry Madison as a VP of Marketing. He also worked as a VP of Marketing & Growth at Boxed.
Share this job