Senior Manager of Paid Media, Whalar
$80-100k
Creator talent & brand partnerships agency
Be an early applicant
Creator talent & brand partnerships agency
201-500 employees
Be an early applicant
$80-100k
201-500 employees
Company mission
To harness the power of the creator community by encouraging positive social change through strategic partnerships with world-class creators, brands, and leading social platforms.
Role
Who you are
- 4-6 years in paid social media roles, with a proven track record in leading and executing
- Successful campaigns within agencies, brands, or platforms
- Experience developing and implementing comprehensive influencer marketing strategies
- Across platforms that align with business goals and target audiences
- Deep familiarity and experience with major paid social tools and interfaces, including Meta Business Manager, TikTok Ads Manager, and LinkedIn Campaign Manager, Snapchat Ads Manager, etc
- Strong understanding of tracking pixels, UTM parameters, and advanced ad implementation techniques
- Proficiency with benchmarking across platforms and verticals
- Demonstrated experience in strategic media planning and alignment with broader business objectives
- Excellent verbal and written communication skills, with the ability to convey complex strategies and insights to a variety of stakeholders
- Demonstrating flexibility and strong problem-solving skills in a results-driven environment
- Thorough understanding of branded content ad policies and compliance requirements
What the job involves
- We are seeking a dynamic Senior Manager of Paid Media to support our paid social strategies, driving innovation and excellence across multiple platforms
- The ideal candidate will have a background in media planning, campaign optimization and working with creators
- This role requires a forward - thinking leader who is adept at working across multiple teams and clients and thinking strategically
- Serve as the key strategic partner for agency clients and new business pitches, managing client relationships and proactively advising on media investment strategies based on campaign goals and industry trends
- Develop and clearly communicate paid social media strategies and campaigns, both in written proposals and verbally, to internal teams and external clients
- Cross-functional collaboration with internal and external stakeholders
- Develop achievable performance benchmarks and key KPIs for strategic campaigns
- Execute paid amplification and targeting strategies across a variety of platforms, ensuring the use of the most effective ad products, targeting methods, and pricing models
- Leverage A/B testing and multi-touch attribution models to optimize paid social campaigns and adjust budgets in real-time to maximize ROI
- Maintain exceptional attention to detail and organizational skills while managing multiple campaigns across various categories and creative objectives, ensuring seamless execution and performance tracking
- Utilize strong analytical skills to interpret large data sets, extracting meaningful insights to inform strategic decisions and optimize campaign outcomes. Craft and present wrap reports to clients
- Provide leadership and recommendations to improve internal paid media expertise, regularly presenting insights, identifying trends and incorporating these into strategic planning
Our take
The creator economy is worth billions, but in many ways it is still in its infancy. There are few clear paths to connect brands, content creators, and social platforms in a holistic way. Whalar, however, is challenging this notion by directly managing creator talent and brand partnerships.
Whalar delivers complimentary services encompassing talent management and brand partnerships, as well as proprietary technology platforms to power campaigns at scale. Though founded as a simple influencer marketing agency, the company has been astute in its hiring to build up its expertise, bringing on board executives with experience across the social media, consumer goods and advertising industries.
The company’s client list tells its own story – with notable names including Google, TikTok, McDonalds and Spotify. Operating in such lucrative circles has allowed Whalar to expand internationally. The company has also begun bolstering its standing through the acquisitions of C Talent (a consultancy that represents high-profile Deaf and Disabled talent), and creator management company Sixteenth.
Steph
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2017
$3m
SEED
Mar 2016
$0.6m
SEED
Total funding: $3.6m
Company benefits
- Remote/flexible work with offices in NY, London, LA and Malaga
- 25 working days of paid vacation each year, with office closure between Christmas and New Year's Day
- Up to four months of fully paid parental leave
- Charity volunteer days
- Home office stipend
- Professional development stipend
- Company-wide yearly bonus
- Private medical insurance
- Health cash plan
- Private pension scheme
- Monthly phone/internet reimbursement
- Calm App subscription (Add up to 4 dependents)
- Fwrd personal development App subscription
Company HQ
Fulton Ferry District, NY
Leadership
James Street
(Co-founder)Co-CEO at Whalar Group and Member of the Advisory Board at Cerqular. Co-founded and is still active at clothing brand Old Harry, and wristwatch brand Shore Projects.
Neil Waller
(Co-founder)AAF Hall of Achievement Inductee. Also co-founded Shore Projects and Old Harry. Is a founding investor in a number of startups including EnviroBuild, Project Blu and Gratsy.
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