Senior Growth Marketer, Weee!

• The ideal candidate thrives in fast-paced environments, enjoys running structured experiments, and is deeply comfortable working with data
• 4+ years of experience in growth marketing or performance marketing, ideally in e-commerce, marketplaces, or high-growth consumer tech
• Hands-on experience launching and optimizing paid campaigns on Meta and or Google Ads
• Strong analytical skills and comfort working with performance dashboards, funnels, and experiment results
• Experience executing structured A/B tests and clearly communicating outcomes and next steps
• Familiarity with multi-market or multi-segment growth, including localization or culturally relevant marketing
• Exposure to lifecycle marketing such as email, push, and in-app and how it complements paid acquisition
• A test-and-learn mindset with comfort operating in fast-paced, ambiguous environments
• Strong cross-functional communication skills and a collaborative working style

Desirable

• The Senior Growth Specialist is a hands-on growth execution role responsible for driving day-to-day performance marketing, experimentation, and funnel optimization across Weee! and MásGusto
• This role reports to the Senior Growth Manager and plays a critical part in maintaining execution velocity while generating clear, actionable learnings
• This role connects out-of-product acquisition efforts such as paid media, creatives, and offers with in-product experiences including landing pages, onboarding, and lifecycle touchpoints, ensuring a seamless and measurable user journey
• This team values rapid testing, rigorous measurement, and thoughtful problem solving, always keeping user value and business impact at the center of decision-making
• Design and execute paid acquisition campaigns across key channels such as Meta, Google, TikTok, and other approved platforms to drive high-quality user growth
• Launch, manage, and optimize experiments and A/B tests across ads, creatives, landing pages, onboarding flows, and promotions
• Monitor and manage full-funnel performance metrics including CTR, CVR, CAC, payback, and LTV, and surface optimization opportunities
• Partner with Creative to brief, QA, and test high-performing assets across formats and ethnic segments
• Work closely with Data and Analytics to ensure accurate tracking, clean reporting, and clear experiment readouts
• Support lifecycle initiatives including email, push, and in-app by executing campaigns, validating targeting, and monitoring performance
• Contribute to growth automation and AI-enabled workflows by executing within existing systems and providing feedback for improvement
• Surface insights, risks, and learnings to the Senior Growth Manager to inform strategy, budget allocation, and roadmap decisions
• Collaborate cross-functionally with Product, Engineering, Operations, and Finance to ensure growth initiatives are aligned with business constraints and priorities