Regional Marketing Manager, Mirakl

• This role will require strong communication and creative thinking skills, the ability to work cross-functionally with both internal and external teams, and a deep understanding of general marketing programs
• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus)
• 5+ years of experience in marketing, with a focus on regional or territory-based marketing
• Strong understanding of local market trends, competitive landscapes, and consumer behaviors in the assigned region
• Proven experience in campaign management, lead generation, and communications
• Excellent analytical skills, with the ability to interpret data and translate it into actionable strategies
• Strong leadership and communication skills, with the ability to influence cross-functional teams
• Proficiency in marketing tools, CRM software, and analytics platforms

• The Regional Marketing Manager will oversee marketing operations for North America and Latin America across both B2C and B2B industries
• The individual will develop and own localized demand strategies across Mirakl Ads, strategic partners, influencer and customer channels to ensure the successful execution and pipeline driving results of these initiatives
• The individual will also contribute to localized field, digital, content and business development initiatives to optimize success rates
• Develop and implement regional marketing strategies in line with overall company objectives
• Identify target audiences and define messaging and positioning for the regional market
• Identify key channels and define strategies to maximize success
• Evolve advocacy of emerging buyer groups through community development and tracking,
• Develop “friendlies” within the partner/influencer/seller ecosystem to support various types of marketing needs
• Lead the execution of regional marketing campaigns across various channels (customers, strategic partners, influencers, etc.). Campaigns may look like:
• Demand: Develop partner-led content campaigns
• Upsell: Build and execute customer + Mirakl Ads campaigns
• Awareness: Execute influencer partnership programs
• Advocacy: Define and cultivate regional seller community
• Track and measure the effectiveness of marketing campaigns, make data-driven adjustments, and develop recommendations for future initiatives
• Manage the regional marketing budget, negotiate and allocate resources efficiently to maximize ROI
• Collaborate with growth and corporate marketing teams (field, digital, corporate) to support regionalization of programs when needed
• Work closely with BDR and sales teams to align regional marketing efforts with sales needs (reference calls
• Partner with product teams to understand and promote new products and services to key audiences in the region
• Partner with PR to develop regionalized pitches and story telling
• Tailor corporate marketing materials to fit regional cultural and market-specific nuances
• Influence the creation of localized content to fit regional needs

• 📈 🎓 Career Growth Opportunities - Access to tailored development programs and clear pathways for professional advancement
• 👨‍👩‍👧‍👦 Parental Support - Enjoy enhanced parental leave, including a fully paid month off for the second parent and two sick child days per year, paid at 100% for each employee. An initiative designed to provide a supportive and family-friendly work environment
• 💆‍♀️🧘 Health & Wellness - Benefit from covered health insurance and initiatives promoting well-being
• 🏡 💻 Flexible Work Arrangements - Take advantage of flexible weekly remote work options
• 🥐 🍏 Daily Perks - Start the day with a complimentary breakfast and enjoy your meal voucher card (depending on the country)
• 🚲 🚇 Sustainable Transportation - Mirakl reimburses 50% of public transport subscriptions

Total funding: $948m

Mirakl is a SaaS platform that provides the technology and partner ecosystem needed to launch an eCommerce marketplace. There are a couple of major benefits to this : if a store doesn't hold an item a customer wants in stock, it can be sourced seamlessly through marketplace partners, and it allows eCommerce retailers to hold a lot less inventory especially in less-requested lines.