Regional Marketing Manager, Mirakl
3+ days a week in office
Marketplace SaaS platform
Be an early applicant
Marketplace SaaS platform
501-1000 employees
Be an early applicant
3+ days a week in office
501-1000 employees
Company mission
To help companies seize the marketplace opportunity.
Role
Who you are
- This role will require strong communication and creative thinking skills, the ability to work cross-functionally with both internal and external teams, and a deep understanding of general marketing programs
- Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus)
- 5+ years of experience in marketing, with a focus on regional or territory-based marketing
- Strong understanding of local market trends, competitive landscapes, and consumer behaviors in the assigned region
- Proven experience in campaign management, lead generation, and communications
- Excellent analytical skills, with the ability to interpret data and translate it into actionable strategies
- Strong leadership and communication skills, with the ability to influence cross-functional teams
- Proficiency in marketing tools, CRM software, and analytics platforms
What the job involves
- The Regional Marketing Manager will oversee marketing operations for North America and Latin America across both B2C and B2B industries
- The individual will develop and own localized demand strategies across Mirakl Ads, strategic partners, influencer and customer channels to ensure the successful execution and pipeline driving results of these initiatives
- The individual will also contribute to localized field, digital, content and business development initiatives to optimize success rates
- Develop and implement regional marketing strategies in line with overall company objectives
- Identify target audiences and define messaging and positioning for the regional market
- Identify key channels and define strategies to maximize success
- Evolve advocacy of emerging buyer groups through community development and tracking,
- Develop “friendlies” within the partner/influencer/seller ecosystem to support various types of marketing needs
- Lead the execution of regional marketing campaigns across various channels (customers, strategic partners, influencers, etc.). Campaigns may look like:
- Demand: Develop partner-led content campaigns
- Upsell: Build and execute customer + Mirakl Ads campaigns
- Awareness: Execute influencer partnership programs
- Advocacy: Define and cultivate regional seller community
- Track and measure the effectiveness of marketing campaigns, make data-driven adjustments, and develop recommendations for future initiatives
- Manage the regional marketing budget, negotiate and allocate resources efficiently to maximize ROI
- Collaborate with growth and corporate marketing teams (field, digital, corporate) to support regionalization of programs when needed
- Work closely with BDR and sales teams to align regional marketing efforts with sales needs (reference calls
- Partner with product teams to understand and promote new products and services to key audiences in the region
- Partner with PR to develop regionalized pitches and story telling
- Tailor corporate marketing materials to fit regional cultural and market-specific nuances
- Influence the creation of localized content to fit regional needs
Our take
Mirakl is a SaaS platform that provides the technology and partner ecosystem needed to launch an eCommerce marketplace. There are a couple of major benefits to this : if a store doesn't hold an item a customer wants in stock, it can be sourced seamlessly through marketplace partners, and it allows eCommerce retailers to hold a lot less inventory especially in less-requested lines.
Since its founding in 2012, Mirakl has helped more than 400 companies develop new marketplaces to drive adoption of their products. It currently works with consumer-facing enterprises including Best Buy Canada, Carrefour and Office Depot – as well as industry-specific B2B companies like Airbus Helicopters, Toyota Material Handling and Accor’s Astore.
Mirakl has raised a large amount of capital in multiple rounds of funding. Investment has been used to grow its engineering and customer success teams, enabling product development and a broader reach. With solid revenue growth and an expanding global footprint, Mirakl seems set to increase its lead in the market moving forwards.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2021
$555m
SERIES E
Sep 2020
$300m
SERIES D
Total funding: $948m
Company benefits
- Work from home opportunities
- Health insurance
- Perks & Benefits
- Inclusive culture, exclusive perks
- Tech welcome pack
- Healthy snacks and aperitifs
- Team activities
- Tech conferences and events
Company values
- Word Hard Together
- Go Above & Beyond
- Get Things Done
- Satisfy & Empower Clients
- Succeed Through Expertise
Company HQ
Chaillot, Paris, France
Articles
Leadership
Adrien Nussenbaum
(Co-Founder & Co-CEO)Previously Senior Associate at Deloitte Restructuring for 2 years and Co-founder at SplitGames for 5 years.
Philippe Corrot
(Co-Founder & Co-CEO)Previously Co-founder of Keyrus, Mayrev and SplitGames.
People progressing
Joined as Chief of Staff to the COO, being promoted to Head of Platform Advisory, Global after 1 year, and VP, Platform Advisory after a further 2 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at Mirakl
Sophie Milochevitch (Chief Impact Officer)
- Our employees receive unconscious bias training
- We work with DEI community partners, speak at events and create content to encourage people from underrepresented groups to work in tech
- Women employees are given equal opportunities for promotion, this is supported by solid promotion rates
- We are well-ranked in the Professional Equality (EGAPRO) Index in France, with a score of 98/100, and have pay equity in all of our locations
- Our Parental Act includes full paid parental leave for both parents worldwide
- Our Workplace Experience Managers are dedicated to promoting wellness and mental health awareness. Subscriptions to the gym and yoga classes are provided for all employees, and we invite inspirational speakers to energize our employees
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