Regional Marketing Manager, Mirakl
3+ days a week in office
Marketplace SaaS platform
Open for applications
Marketplace SaaS platform
501-1000 employees
Open for applications
3+ days a week in office
501-1000 employees
Company mission
To enable businesses to significantly transform their e-commerce strategies and foster sustainable and profitable growth.
Role
Who you are
- This role will require strong communication and creative thinking skills, the ability to work cross-functionally with both internal and external teams, and a deep understanding of general marketing programs
- Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus)
- 5+ years of experience in marketing, with a focus on regional or territory-based marketing
- Strong understanding of local market trends, competitive landscapes, and consumer behaviors in the assigned region
- Proven experience in campaign management, lead generation, and communications
- Excellent analytical skills, with the ability to interpret data and translate it into actionable strategies
- Strong leadership and communication skills, with the ability to influence cross-functional teams
- Proficiency in marketing tools, CRM software, and analytics platforms
What the job involves
- The Regional Marketing Manager will oversee marketing operations for North America and Latin America across both B2C and B2B industries
- The individual will develop and own localized demand strategies across Mirakl Ads, strategic partners, influencer and customer channels to ensure the successful execution and pipeline driving results of these initiatives
- The individual will also contribute to localized field, digital, content and business development initiatives to optimize success rates
- Develop and implement regional marketing strategies in line with overall company objectives
- Identify target audiences and define messaging and positioning for the regional market
- Identify key channels and define strategies to maximize success
- Evolve advocacy of emerging buyer groups through community development and tracking,
- Develop “friendlies” within the partner/influencer/seller ecosystem to support various types of marketing needs
- Lead the execution of regional marketing campaigns across various channels (customers, strategic partners, influencers, etc.). Campaigns may look like:
- Demand: Develop partner-led content campaigns
- Upsell: Build and execute customer + Mirakl Ads campaigns
- Awareness: Execute influencer partnership programs
- Advocacy: Define and cultivate regional seller community
- Track and measure the effectiveness of marketing campaigns, make data-driven adjustments, and develop recommendations for future initiatives
- Manage the regional marketing budget, negotiate and allocate resources efficiently to maximize ROI
- Collaborate with growth and corporate marketing teams (field, digital, corporate) to support regionalization of programs when needed
- Work closely with BDR and sales teams to align regional marketing efforts with sales needs (reference calls
- Partner with product teams to understand and promote new products and services to key audiences in the region
- Partner with PR to develop regionalized pitches and story telling
- Tailor corporate marketing materials to fit regional cultural and market-specific nuances
- Influence the creation of localized content to fit regional needs
Our take
Mirakl is a SaaS platform that provides the technology and partner ecosystem needed to launch an eCommerce marketplace. There are a couple of major benefits to this : if a store doesn't hold an item a customer wants in stock, it can be sourced seamlessly through marketplace partners, and it allows eCommerce retailers to hold a lot less inventory especially in less-requested lines.
Since its founding in 2012, Mirakl has helped more than 450 companies develop new marketplaces to drive product adoption. It currently works with consumer-facing enterprises, including Macy’s, Decathlon, Best Buy and Sonepar, and industry-specific B2B companies like Airbus Helicopters, Toyota Material Handling and Accor’s Astore.
Mirakl has raised a large amount of capital in multiple rounds of funding. Investment has been used to grow its engineering and customer success teams, enabling product development and a broader reach. With solid revenue growth and an expanding global footprint, Mirakl seems set to increase its lead in the market moving forwards.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2021
$555m
SERIES E
Sep 2020
$300m
SERIES D
Total funding: $948m
Company benefits
- Career Growth Opportunities - Access to tailored development programs and clear pathways for professional advancement
- 👨👩👧👦 Parental Support - Enjoy enhanced parental leave, including a fully paid month off for the second parent and two sick child days per year, paid at 100% for each employee. An initiative designed to provide a supportive and family-friendly work environment
- 💆♀️🧘 Health & Wellness - Benefit from covered health insurance and initiatives promoting well-being
- 🏡 💻 Flexible Work Arrangements - Take advantage of flexible weekly remote work options
- 🥐 🍏 Daily Perks - Start the day with a complimentary breakfast and enjoy your meal voucher card (depending on the country)
- 🚲 🚇 Sustainable Transportation - Mirakl reimburses 50% of public transport subscriptions
Company values
- Work Hard Together: We believe in teamwork and collaboration as the foundation of our success.
- Get Things Done: We prioritize action and results to deliver impactful outcomes.
- Go Above & Beyond: We embrace challenges with ambition and always strive for excellence.
- Succeed Through Expertise: Knowledge-sharing and continuous learning are in our DNA.
- Satisfy & Empower Clients: We are committed to making our customers successful.
Company HQ
Chaillot, Paris, France
Articles
Leadership
Adrien Nussenbaum
(Co-Founder & Co-CEO)Previously Senior Associate at Deloitte Restructuring for 2 years and Co-founder at SplitGames for 5 years.
Philippe Corrot
(Co-Founder & Co-CEO)Previously Co-founder of Keyrus, Mayrev and SplitGames.
People progressing
Joined as Chief of Staff to the COO, being promoted to Head of Platform Advisory, Global after 1 year, and VP, Platform Advisory after a further 2 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at Mirakl
Sophie Milochevitch (Chief Impact Officer)
- Echoing our value of “Go Above and Beyond,” we are committed to making a positive impact on our employees, ecosystem, and society as a whole. Our CSR strategy is based on four pillars: environment, human resources, society, and ethics & governance.
- We aim for an absolute reduction of 30% in our emissions on scopes 1 and 2 by 2027, offset our carbon footprint annually, and have implemented a sustainable procurement and travel policy.
- Mirakl is a signatory of the French Tech Parity Pact. We have 60% women in our leadership team and are committed to achieving 40% women on our board of directors by 2028. Additionally, we are training 100% of our managers on diversity issues.
- We promote mentorship through partnerships with NQT associations in France and Cancer Chicks in Australia, and we commit to accessibility through our collaboration with the Content Square foundation and Cafés Joyeux.
- We publish a transparency report annually and strengthen the training of our teams on ethical and legal issues such as corruption and data protection.
- To ensure the achievement of our CSR objectives, a dedicated team reports directly to one of Mirakl's founders, ensuring strategic oversight. This team works closely with key stakeholders identified internally, as well as with external partners such as Plan A and Patch.io, recognized for their expertise in environmental impact and carbon offsetting. With this support and these partnerships, we ensure that each initiative is robustly supported and implemented with a view to sustainable growth.
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