Demand Generation Manager / Senior Specialist, Firework
CA$90-100k
Video-based eCommerce platform
Open for applications
Video-based eCommerce platform
201-500 employees
Open for applications
CA$90-100k
201-500 employees
Company mission
To revolutionize commerce for people and brands through the power of human connection.
Role
Who you are
- Bachelor degree in similar fields (Business, Marketing, Management)
- 3+ years of relevant experience with a proven track record in B2B events marketing, demand generation, or growth marketing, ideally in a high-growth SaaS or technology company including ability to execute complex, highly visible projects under tight deadlines with various internal and external stakeholders
- Deep understanding of event-driven demand generation, including ABM, lead nurturing, and multi-channel marketing strategies that align with revenue and growth objectives
- Superb project management abilities overseeing end-to-end event logistics, including vendor negotiations, budgeting, contracts, and on-site execution at scale
- Data-driven approach in measuring campaign performance, pipeline impact, and lead conversion, with the ability to optimize with creative strategies based on analytics
- Hands-on experience with CRM, marketing automation, and analytics tools such as Google Analytics, LinkedIn, Smartleads, HubSpot, Salesforce, Apollo, or similar platforms
- Exceptional communication and stakeholder management with the ability to partner effectively across various teams (Sales, Customer Success, RevOps) and ability to influence decision-making
- Entrepreneurial-minded self-starter who thrives in fast-paced, high-growth environments, with a passion for experimenting, iterating, and scaling programs
- Willingness to Travel: Comfortable traveling up to 40% to support onsite event execution and industry networking
What the job involves
- We are looking for a Demand Generation Manager with a strong events marketing background to drive pipeline growth and scale Firework’s demand generation efforts
- In this role, you’ll take ownership of event execution while gaining exposure to broader demand generation strategies, working closely with Sales, Marketing, and RevOps to optimize pipeline generation and conversion
- Event-Led Demand Generation: Drive pipeline growth by executing strategic events and integrating them with digital marketing, emails, growth marketing, ABM, and other demand generation channelsEvent Strategy
- Execution: Plan, execute, and measure industry and hosted events, including trade shows, roadshows, and live and virtual workshops, ensuring seamless operations and measurable impact on pipeline. Manage external vendors and contractors for high-quality event execution
- Sales & ABM Collaboration: Partner with Sales and Customer Success to align event-driven demand generation campaigns with key account priorities and revenue goals
- Lead Nurturing & Conversion: Develop multi-channel pre- and post-event campaigns to drive attendance, engagement, and a seamless transition from lead generation to continuous pipeline conversion
- Performance Optimization & Reporting: Analyze demand generation effectiveness using tools such as LinkedIn, Google Analytics, HubSpot, SFDC, and Apollo, leveraging insights to refine strategies and improve ROI
- Budget & Operations: Manage campaign budgets and establish streamlined processes to ensure efficiency and maximize impact
- Cross-Functional Coordination: Work closely with Marketing, Sales, Customer Success, and RevOps to align events with broader business objectives
Our take
Live-streamed shopping has long been popular in China. In 2020, the first 30 minutes of Alibaba’s Singles’ Day presales campaign on Taobao Live generated an impressive $7.5 billion in total transaction value. Firework is helping to bring these kinds of video-based eCommerce experiences to a Western audience with a smart commercial strategy.
Originally launched as a standalone social platform featuring swipe-able web stories, Firework made a strategic shift towards a more streamlined B2B model. It now provides services to partners by granting them access to its video technology infrastructure, enabling them to effortlessly launch diverse and interactive shippable videos on their respective websites. The outcome of this pivot has paid off, with Firework emerging as the leading global platform of its kind.
The real money in shoppable videos is ultimately live-streamed experiences, which are still not landing for American audiences. Despite this, Firework’s more complete offering, including the ability to directly collect consumer data and learn about a shopper’s behaviour, means that American brands are giving the startup business ahead of this anticipated cultural shift.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES B
Mar 2021
$55m
SERIES A
Total funding: $270.3m
Company HQ
Downtown, San Mateo, CA
Leadership
Vincent Yang
(Co-Founder & CEO)Previously founded EverString which was acquired by ZoomInfo. Before that, worked as an Investment Manager at Summit Partners and before that as an Analyst in J.P. Morgan's Investment Banking team.
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