Mobile Marketing Executive, Trainline
£30-32k
+ 2-for-1 share purchase plans
More information about location
2+ days a week in office
Europe's leading rail ticketing platform
Be an early applicant
Europe's leading rail ticketing platform
1001+ employees
Be an early applicant
£30-32k
+ 2-for-1 share purchase plans
More information about location
2+ days a week in office
1001+ employees
Company mission
Trainline is proud to be Europe's leading rail and coach platform - a tech company with a mission to make train travel as smooth as possible to allow travellers to make greener travel choices.
Role
Who you are
- Proven acquisition campaign management experience in Facebook, Instagram, Google, Apple Search Ads, TikTok, and Snapchat
- Previous experience in a digital marketing or performance marketing role, either agency or in-house, demonstrating a growth mindset and initiative beyond routine tasks
- Experience running A/B tests and Conversion Lift Studies on Meta, TikTok, and Snapchat to improve campaign performance
- Familiarity with key performance metrics such as LTV and ROAS, with a focus on optimizing towards specific campaign goals like new customer acquisition
- Desirable experience working with 3rd party tracking tools, e.g. MMPs, Kochava, Tune, Branch, Appsflyer, Adjust etc
- Ability to work with large data sets and interpret trends
- Proven ability to optimize creative assets in collaboration with creative teams, enhancing ad effectiveness
- Demonstrated cross-functional collaboration skills, working effectively with designers, copywriters, and developers to produce high-quality creative materials
- Competence in delivering clear, actionable insights and performance reports to stakeholders
- Awareness of brand guidelines and ability to ensure creative assets align with brand standards while driving results
- Basic understanding of mobile measurement technologies, including SKAdNetwork and the Android Privacy Sandbox
- Results-oriented and strong sense of ownership of projects
- Enthusiastic and creative, likes to bring ideas to the table
- Enjoys and is comfortable working in a fast-paced environment
- Positive attitude, flexible, and able to work collaboratively
What the job involves
- Create and manage campaigns across various digital marketing channels (TikTok, Snapchat, Meta Ads, Google App Campaigns, Apple Search Ads) to acquire new mobile app and website users, primarily for the UK market, with some involvement in the Italian market, ensuring alignment with commercial targets
- Monitor and optimise campaigns to meet specific Key Performance Indicators (KPIs) and oversee budgets allocated to various advertising platforms and markets
- Execute day-to-day campaign management, maintaining optimal performance and pacing according to weekly budget adjustments
- Analyse data to provide regular reporting and insight on channel performance to stakeholders
- Collaborate closely with cross-functional teams including brand, legal, product, and data to support integrated campaign delivery
- Support and contribute to creative testing initiatives alongside the internal creative studio, helping to develop AI-supported creatives to scale marketing efforts
- Craft detailed creative briefs that outline objectives, messaging, target audience, and other essential details for ad assets
- Build and prioritise hypotheses for testing and optimisation to improve cost-efficiency and campaign effectiveness
- Ensure proper tracking of campaign performance data during setup and reporting
- Assist in reporting and presenting campaign performance and test insights to stakeholders within Growth, Performance Marketing, and Finance
- Stay up to date with industry trends and emerging technologies, particularly in AI and mobile marketing, and escalate key developments to the team
Salary benchmarks
Our take
Trainline make it super easy to book transport tickets. Its app is intuitive and well designed and its even pioneering paperless travel, allowing users to store their tickets in the app.
It's hyper-focused on customer experience and has a product culture of fast iteration to deliver great outcomes for customers. Its customers make 170,000 journeys a day and it sells 200 tickets a minute.
Its continuing to innovate to stay ahead, using machine learning to predict price movements and integrating with Siri and Google Assistant so people can buy tickets simply by speaking to their phone.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Challenging work
"The complex nature of the market as we work with different suppliers is an amazing opportunity to create fluid solutions. A very well segmented..."
Company benefits
- Flexible working (40% min office attendance)
- Cycle to work scheme
- Discounted gym memberships through Wellhub
- Private Health and Dental Insurance
- Enhanced Pension (matched contributions)
- Income Protection
- Share Incentive Plan (buy one get one free)
- Learning budget
- Primary & Secondary Caregiver Leave
- Shared Parental Leave
- Enhanced sick pay
- Free Perkbox subscription
- Electric Vehicle Salary Sacrifice Scheme
- YellowNest - Subsidised Childcare Fees
- Work from Abroad
Company values
- Own It - We care about every customer, partner and journey
- Do Good - We make a positive impact
- Travel Together - We're one team
- Think Big - We are building the future of rail
Company HQ
Farringdon, London, UK
Articles
Leadership
Jody Ford
(CEO)Joined Trainline in 2020 as COO before becoming the CEO in 2021. Previously the Group CEO at Moonpig and Photobox and also spent over 10 years at eBay in various VP roles.
Lisa Hillier
(Chief People Officer)Previously the CPO at Gousto, The Restaurant Group, and Just Eat. They also spent over 6 years at Betfair as the Head of HR and Chief Human Resource Officer.
Mike Hyde
(Chief Technology Officer)Previously a Director of Data Science at Facebook and as a Director of Business Insights at Skype and Microsoft.
Sakshi Anand
(Chief Growth Officer)Joined Trainline in 2023 as the VP of Growth and President of UK before becoming the CGO in 2025. They are also the Founder of NeuStar Consulting.
People progressing
Gary joined in 2022 from Comparethemarket as Director of Engineering and was recently promoted to VP Engineering, reporting directly to CTO.
Joe joined in 2022 from Meta as Director of Data Science and was recently promoted to VP Data, reporting directly to CTO.
Ali joined in 2023 from Meta and was recently promoted to VP Product, reporting directly to CPO.
Diversity, Equity & Inclusion at Trainline
- 💚 Diversity drives us forward We know that having a diverse team is crucial to Trainline’s ongoing success. A team that is diverse in all forms – gender, ethnicity, sexuality, disability, nationality and diversity of thought are key to Trainline being an inclusive environment where every Trainliner can be their true self. We're committed to creating workplaces where everyone belongs, is celebrated and their differences are valued, creating an awesome employee and customer experience. 💚 Meet our Networks Our diversity networks are inclusive communities developed and led by Trainliners, with sponsorship and support from senior leaders. They're all about empowering and supporting underrepresented groups, by providing a safe space to talk, a place to come up with new ideas and a channel for voices to be heard. 🚀 Women in Leadership 💜 Gender Equality Network 🏳️🌈 Rainbow Train (LGBTQIA+) 🌻 Sunflower (accessibility) 🌍 Ethnic Diversity Network 🐣 Parent & Carers
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