Digital Marketing Lead, Spring Health
$127.4-165.4k
+ Stock options
Personalized mental healthcare
Open for applications
Personalized mental healthcare
1001+ employees
Open for applications
$127.4-165.4k
+ Stock options
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- Experience: 8+ years of digital marketing experience in a B2B environment, with a strong record of managing and scaling digital acquisition strategies across SEM, paid social, display, and other paid channels
- Analytical Expertise: Highly data-driven, with a proven ability to analyze and interpret complex data, optimize campaigns based on performance insights, and use metrics to drive informed decision-making
- Proficiency in Digital Marketing Tools: Deep understanding of digital marketing platforms and tools, including Google Ads, LinkedIn Ads, programmatic advertising platforms, and analytics tools like Google Analytics. Experience with A/B and multivariate testing is essential
- Strategic Mindset with Tactical Execution: Ability to balance big-picture strategy with hands-on campaign management, aligning digital efforts with business growth goals while optimizing for efficiency and effectiveness
- Cross-Functional Collaboration Skills: Proven success in partnering with product marketing, demand generation, ABX, web, finance, and analytics teams to align on goals and drive cohesive, revenue-focused campaigns
- Creativity and Innovation: Forward-thinking and eager to experiment with new channels, ad formats, and digital strategies to stay ahead in a fast-paced, competitive landscape
- Communication: Strong communication skills with the ability to articulate complex data and campaign performance insights to a diverse set of stakeholders
- Industry Knowledge: Experience in B2B, Healthcare, SaaS, or technology industries is a plus
What the job involves
- As the Digital Marketing Lead, you will lead and optimize our digital acquisition and conversion strategy across SEM, social media advertising, display, paid media, and other emerging paid channels
- You will work closely with cross-functional teams to accelerate growth, improve ROI, and enhance customer acquisition and conversion
- This role requires a highly analytical, creative, and forward-thinking individual with a proven track record of scaling digital marketing initiatives in a fast-paced, high-growth environment
- Strategy Development & Execution: Own and evolve the digital marketing strategy, including paid media, paid search, paid social, display, and content syndication, with the goal of driving qualified opportunity and pipeline and supporting business growth
- Campaign Management: Plan, launch, and optimize B2B campaigns across digital channels, collaborating with internal teams to ensure alignment with overarching marketing and sales goals
- Analytics & Reporting: Use data-driven insights to create, implement, and continuously refine campaign performance, analyze trends, and adjust strategies as needed. Provide regular performance reports to stakeholders and use insights to make data-backed decisions
- Team Collaboration: Partner closely with cross-functional teams, including product marketing, demand generation, ABX, and web, to ensure campaigns are aligned and optimized for revenue growth
- Vendor & Budget Management: Oversee digital marketing budgets and manage relationships with our performance marketing agency, ensuring cost-effective and impactful spend. Partner with analytics and finance teams to develop accurate forecasting, reporting, and budget management
- Drive Innovation in Paid Channels: Continuously stay updated on digital marketing trends, tools, and technologies; proactively test and implement new channels, ad formats, and leverage A/B and multivariate testing to enhance performance and maximize budget efficiency
- Digital Acquisition Growth: Demonstrated increase in qualified customer acquisition and conversion rates across paid channels, contributing to pipeline growth and supporting overall business objectives
- Optimized ROI and Cost Efficiency: Consistent improvement in ROI through data-driven optimizations and effective budget management, ensuring cost-efficient campaigns across channels
- Agility and Innovation: Rapid testing and adoption of new ad formats, tools, and channels that drive measurable gains in campaign performance and engagement
- Cross-Functional Alignment: Strong collaboration with demand generation, ABX, product marketing, and web teams to ensure campaign alignment with broader growth initiatives, resulting in cohesive and effective marketing strategies
- Insightful Reporting and Decision-Making: High-quality performance reports that enable stakeholders to make informed decisions, supported by clear trend analysis, forecasting, and data-backed recommendations
- Vendor and Budget Management Excellence: Effective oversight of agency and vendor relationships, ensuring impactful spend, accurate forecasting, and budget adherence in alignment with finance and analytics teams
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalized, failing to deliver the personalized mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalized care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioral health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasizing the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company values
- Members come first
- Move fast to change lives
- Take ownership
- Embrace diverse teams & perspectives
- Science will win
- Candor with care
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Adam Chekroud
(Co-Founder)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
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