Senior Director / Director of Integrated Marketing, Noodle
$85-95k
Offers bonus potential, and equity opportunities
More information about location
Higher education growth partner
Job no longer available
Higher education growth partner
201-500 employees
Job no longer available
$85-95k
Offers bonus potential, and equity opportunities
More information about location
201-500 employees
Company mission
To increase access to life-changing learning by making our partners more resilient, responsive, efficient, and interconnected.
Role
Who you are
- Bachelor's degree is required
- Previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models. (A Director should have 7-10 years of previous experience. A Senior Director should have 10-15 years of previous experience.)
- Previous experience managing direct reports (Director: Previous management experience is preferred. Senior Director: Previous management experience is required.)
- Proven track record of developing and executing successful marketing strategies and campaigns
- Excellent communication and interpersonal skills, with the ability to build and maintain client relationships
- Strong organizational and project management skills with the ability to manage multiple priorities
- Experience in building strong cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout an entire partnership
- Experience reviewing marketing content created for clients
- Familiarity with Wrike, or a similar project management system, is a plus
- Ability to delegate and follow up with partners, colleagues, and vendors in a positive and effective manner
- Working knowledge of Google Workspace (Docs, Slides, Sheets)
- Ability to thrive in a dynamic, rapidly changing, matrix environment by effectively working across diverse groups and hierarchical levels
- As this role is primarily remote, a reliable, high-speed internet connection is essential, along with a quiet, organized workspace for participating in camera-on, partner-facing meetings
- Core Business Hours: Available during core hours from 9am-5pm. Start and end times may flex slightly based on your time zone
What the job involves
- We are seeking a self-motivated, organized, and thoughtful marketer to deliver exceptional marketing services to our university partners
- As an Integrated Marketing Director, your role will include overseeing marketing account management and collaborating with service teams to ensure smooth, timely, and profitable delivery of marketing services
- As part of our overarching Strategy & Planning team, you will also contribute to internal initiatives to enhance the efficiency and effectiveness of our marketing tactics
- Collaborating with marketing and other functional teams—including media, analytics, enrollment, project management, and partner success—you will contribute directly to growing the marketing efforts for a portfolio of for-credit and non-credit programs
- You will work in a dynamic, fast-paced environment where you will collaborate with strategists and SMEs to solve interesting marketing problems and stakeholder relationship management challenges every day
- Partner Engagement: Serve as the primary marketing contact for a portfolio of partners, which includes building strong relationships, ensuring exceptional partner satisfaction, and helping our partner universities understand the impact of our work on achieving their goals
- Marketing Ecosystem Execution: Oversee the creation, execution, and optimization of Noodle’s integrated marketing strategies, including implementation across pre-launch, launch, steady-state, and growth phases aligned to approved budget and scope
- Performance Insights: Review dashboards and generate insights to optimize marketing strategies, ensuring alignment with overall business objectives and the enhancement of the institution’s market position
- Storytelling: Synthesize key insights, recommendations, and plans in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment
- Stakeholder Alignment: Build strong partnerships with stakeholders within marketing and with other functions; drive alignment on key priorities across this diverse stakeholder set
- Supervision & Team Collaboration: Oversee aligned Brand & Planning Coordinator(s) who will support marketing project coordination. Collaborate with a team of Integrated Marketing Directors, Strategists, Planners, and Subject Matter Experts working across the portfolio to cultivate best practices and innovative solutions through an in-depth understanding of Noodle’s marketing products, processes, and systems/tools
Our take
Noodle is a certified B Corp creating online and agile programs for US universities that elevate campus-wide teaching and technology. It is the country's fastest-growing online learning network.
Noodle develops and manages more than 100 graduate, degree completion, and certificate programs at 25 leading US universities. Its highly-rated online programs are collaborative, engaging, and supportive, fostering a vibrant community of students and faculty that frequently engage, discuss and share ideas.
The company has experienced several years of tremendous growth; it has signed more degree programs with elite schools than any of its competitors combined. On top of this, enrolments to date in Noodle-managed programs will produce $400M in lifetime revenue for its university partners.
Noodle is continuing to activate hyper-growth for its university partners by investing in acquisitions and innovation that help it to keep marketing and student support costs low. The company eventually plans to move beyond degree programs to compete in the lifelong learning market. With competitors in this space include Keypath, Academic Partnerships, Elsmere Education, 2U and Bisk.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Manhattan, New York, NY
Leadership
John Katzman
(Founder & CEO)Before founding Noodle, John founded and ran another online learning platform 2U and was CEO and Chairman of The Princeton Review, which also aimed at helping students get into and pay for higher education. They have also served as a director for numerous education charities, including Carnegie Learning.
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