Director of Account Based Marketing & Experiences, Employer Direct Healthcare

• You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins
• INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with
• You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas
• You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change
• Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear
• You thrive in a Team Environment. Collaboration is key in innovation and creating change
• If this sounds like you, we would love to connect to speak further about career opportunities at Lantern
• The ideal candidate has a blend of strategic vision, operational expertise, and a passion for creating meaningful, data-driven interactions
• 8+ years of marketing experience, including 5+ years leading ABM/ABX programs at a high-growth B2B company, preferably within the benefits ecosystem
• Proven ability to design and execute ABX strategies for the Fortune 500
• Deep understanding of account segmentation, messaging personalization, and multi-channel engagement
• Baseline knowledge of demand generation tactics, including digital marketing, events, and SDR integration
• Proficiency with ABM/ABX platforms like 6sense, Demandbase, or similar tools
• Familiarity with CRM platforms (e.g., Salesforce) and marketing automation tools (e.g., HubSpot, Marketo)

Desirable

• The Director of ABX/ABM will play a pivotal role in our growth strategy, driving personalized engagement with high-value accounts
• Lead the design, implementation, and optimization of Lantern’s ABX programs, ensuring alignment with broader commercial, demand generation and marketing strategies
• Develop tailored account-based campaigns to engage decision-makers and influencers across the healthcare and benefits ecosystem
• Use data-driven insights to segment and prioritize target accounts, customizing outreach and messaging for maximum engagement
• Act as the key liaison between marketing, sales, customer success, and product teams to drive alignment and achieve revenue goals
• Partner closely with sales leadership to identify target accounts and track progress through the sales pipeline
• Collaborate with the demand generation team to ensure seamless integration of ABX campaigns with broader marketing initiatives
• Present strategies, results, and insights to C-suite and senior leadership with clarity and confidence
• Collaborate with product marketing, content marketing and design to tailor assets to each target and phase of the customer journey
• Implement an ABX tool in partnership with marketing and sales operations and run the day-to-day management

• Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process