Director of Growth Marketing, Pagaya Investments
Direct Mail & Personal Lending
$200-240k
4 days a week in office
Artificial intelligence for consumer lending
Be an early applicant
Artificial intelligence for consumer lending
501-1000 employees
Be an early applicant
$200-240k
4 days a week in office
501-1000 employees
Company mission
To forge the future of finance by harnessing the power of artificial intelligence to modernise a limited and inefficient consumer lending system.
Role
Who you are
- 10+ years of experience in growth or performance marketing, with a strong track record in consumer lending, credit cards, or financial services
- Deep expertise in direct mail marketing, including list selection, creative testing, regulatory nuances, and campaign execution
- Experience working cross-functionally with Risk, Product, and Partnerships teams to shape and execute compliant, high-performance programs
- Strong analytical acumen, with the ability to monitor performance and identify optimization opportunities
- Assertive, results-driven, and comfortable navigating ambiguity
- Comfortable operating at both the strategic and tactical level—influencing executives while remaining hands-on
- Based in New York City or open to relocating
Desirable
- Experience at high-growth fintechs or credit-first companies (e.g., Prosper, LendingClub, SoFi)
- Exposure to product marketing or GTM strategy in a cross-functional environment
What the job involves
- We’re looking for an experienced and assertive Director of Growth Marketing to drive performance across direct mail and related acquisition channels for our core personal loan and point-of-sale businesses
- You will serve as the GM of our direct mail and prescreen engine, owning full-funnel strategy and execution — from audience targeting to performance tracking
- This role reports to our Chief Commercial Product Officer, and works closely with leaders across Product, Risk, Partnerships, Data Science, and Credit to design, test, and scale impactful marketing programs
- You’ll also collaborate with senior executives, including Pagaya’s CEO and President, to ensure alignment on business priorities
- This is a hands-on individual contributor role based in NYC during a critical build-and-scale phase; ideal for someone who thrives on ownership, speed, and impact
- Own and execute direct mail and prescreen marketing programs, including prequalification and invitation-to-apply campaigns
- Develop and optimize targeting, segmentation, and creative strategies, driving key KPIs like response rate, approval rate, and cost per booking
- Partner with Product, Risk, Partnerships, Data Science, and Credit to ensure programs align with risk appetite, partner requirements, and product capabilities
- Lead tracking, monitoring, and experimentation to measure performance, uncover insights, and drive continuous improvement
- Operate with a GM mindset: accountable for both strategy and execution, combining data-driven decision-making with a deep understanding of the end-to-end business
- Present program results and strategic recommendations to senior leadership internally and with our banking + fintech partners
- Stay on top of competitive trends, regulatory shifts, and innovations in the unsecured lending space
Our take
The traditional consumer lending system is widely regarded as inefficient and can limit a lender’s ability to evaluate credit applications. Pagaya Investments is disrupting this system: its platform uses comprehensive learning insights to offer better assessments and more accurate credit evaluations. This allows its customers to rapidly scale their services while reducing the risk of defaults or fraud.
Since its launch, the company has grown significantly, managing billions in assets for a diverse range of clients, including banks, insurance companies, pension funds, asset managers, and private health funds. Major enterprises like Visa, Avant, and SofdFi utilize Pagaya's AI evaluation to extend credit to underserved customers, achieving levels of speed and accuracy that traditional methods cannot match.
Pagaya has continued to enter new markets each year, having begun with personal loans and then expanding into auto loans and real estate. This is demonstrative of the company's ability to scale across markets, and it is now focused on increasing the adoption of its technology by large banks and auto lenders.
Steph
Company Specialist at Welcome to the Jungle
Insights
-20% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2020
$102m
SERIES D
Apr 2019
$25m
SERIES C
Total funding: $144.3m
Company HQ
Murray Hill, New York, NY
Leadership
Gal Krubiner
(Co-Founder & CEO)Gal worked for ORMOR CAPITAL before co-founding Super Price and spending over 3 years at UBS.
Yahav Yulzari
(Co-Founder & CRO)Yahav has been Owner of Hamovil Jack Yulzari Limited and Galya Global since 2010 and 2014 respectively.
Avital Pardo
(Co-Founder & CTO)They spent many years as an Analyst in Israel's Defense Force and as a Data Scientist & Analyst at Fundbox before co-founding Pagaya.
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