Senior Director of Sales, SharkNinja
Shark Beauty
$241.7-275k
+ stock options and ESPP
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
$241.7-275k
+ stock options and ESPP
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- The ideal leader brings a general-manager mindset, strong retailer relationships, and the ability to translate innovation and brand storytelling into sustained sell-in and sell-through performance
- 10+ years of progressive sales or commercial leadership experience within CPG, consumer electronics, or beauty
- Proven success driving growth with national retailers, ideally within prestige, specialty, or omni-channel environments
- Strong general-manager mindset with demonstrated ownership of revenue, margin, and forecasting outcomes
- Experience leading complex retail negotiations, joint business planning, and executive-level customer relationships
- Exceptional analytical and financial acumen, with the ability to translate data into clear commercial actions
- Demonstrated ability to lead, inspire, and scale high-performing teams in fast-paced environments
- Excellent communication and influence skills across internal and external stakeholders
Desirable
- Experience working with beauty, beauty tech, or adjacent innovation-led categories
- Familiarity with prestige beauty retail dynamics, including assortment curation, education, and in-store experience
- Strong hands on demand generation experience with social, digital, and affiliate marketing
- Experience supporting rapid category or brand expansion within a growth-stage organization
- MBA or advanced degree
What the job involves
- The Senior Director of Beauty Sales will lead and scale SharkNinja’s Beauty category across key U.S. retail partners, with a strong focus on prestige and specialty channels such as Ulta, Sephora, and emerging beauty retailers in North America
- This role owns topline growth, retail strategy, and execution across the Beauty portfolio, partnering closely with Marketing, Strategic Sales and Analytics, Product Development, Supply Chain, and Finance
- This role plays a critical part in shaping Shark Beauty’s go-to-market and category leadership
- Own and deliver sales, revenue, and profitability targets for SharkNinja’s Beauty category across assigned retail partners
- Develop and execute long-range retail strategies for prestige and specialty beauty channels, including assortment, pricing, promotional, and launch plans
- Act as the senior commercial lead for key beauty retail partners (e.g., Ulta, Sephora), building trusted executive-level relationships
- Work with Strategic Sales to develop the winning playbook (go-to-market) for Shark Beauty across the North American retail landscape
- Partner with Brand Marketing and Category teams to deliver compelling sell-in stories rooted in consumer insights, innovation, and performance claims
- Lead retail launch execution for new products, ensuring excellence across in-store, digital shelf, merchandising, and education
- Drive robust social/affiliate and retail media spend campaigns focused on driving traffic and profitable conversion for our brands across your strategic retailers
- Instill disciplined forecasting, demand planning, and inventory alignment to support rapid growth and minimize risk
- Collaborate cross-functionally to align product roadmaps, retailer requirements, and go-to-market timing
- Analyze POS, market trends, and competitive dynamics to identify growth opportunities and course-correct as needed
- Build, coach, and develop a high-performing Beauty sales team with clear accountability and growth mindset
- Represent the voice of the retailer internally while advocating for SharkNinja’s strategic priorities externally
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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