CRM Marketing Manager, Orchard
$100-115k
+ Equity
2+ days a week in office
Online real-estate marketplace
Open for applications
Online real-estate marketplace
201-500 employees
Open for applications
$100-115k
+ Equity
2+ days a week in office
201-500 employees
Company mission
Orchard's mission is to make home-buying stress-free, fair, and simple.
Role
Who you are
- 2+ years of experience in marketing, consulting, or customer strategy
- Proven ability to solve complex business problems with a customer focus
- Prioritization focused approach that concentrates on high-impact projects and tasks
- Ability to analyze data to determine the "why" behind results and translate insights into actionable strategies
- Detail-oriented with strong cross-functional project management skills
What the job involves
- Orchard is seeking a dynamic CRM Marketing Manager to join our marketing team
- In this role, you will be responsible for developing and executing CRM strategies that help improve conversion throughout our sales and transaction funnel
- You will work closely with cross-functional teams (sales, product, and more) to drive CRM initiatives aligned with business objectives and deliver measurable results
- This is a Full Time role reporting to the Senior Manager, CRM
- Develop and Implement CRM Strategies: Design and execute comprehensive CRM strategies to enhance customer engagement and conversion, continually testing to build new learnings
- Campaign Management: Plan, execute, and optimize multi-channel CRM campaigns, including email (90%) & SMS (10%), to drive customer engagement and conversion
- Data Analysis and Reporting: Analyze customer data to identify trends, behaviors, and opportunities for targeted marketing efforts. Provide regular reports on performance and insights to stakeholders
- Segmentation and Personalization: Develop customer segmentation strategies to deliver personalized content and offers, enhancing the overall customer experience
- Collaboration: Work closely with marketing, sales, product, design, engineering, and more to ensure the right message is delivered at the right cadence to the right individual
- Technology: Utilize Orchard’s CRM tools and platforms (Iterable, Segment, Salesforce, Looker) as a part of the end-to-end campaign process
- Compliance: Institute and maintain industry best practices across CRM platforms and channels, ensure compliance with relevant email & SMS regulation
Our take
In an ever-expanding digital real estate market, Orchard offers home sellers the opportunity to buy before they sell, providing a multitude of selling options. The company aims to relieve typical seller pain points like stagings and showings, negotiations, and buyer financing issues,
Although Orchard is by no means the only digital realtor in this growing market, it has a selection of options and services leveling the playing field with major competitors such as Zillow and Open Door. These include a concierge service which streamlines major hurdles in selling a home, and the company covers the costs and organization involved in improvement work to get houses market-ready on the seller's behalf.
Orchard is also the only company to offer a simple one-time commission fee for selling homes, differentiating it from rivals which also charge a service fee on top. Its strategy is proving successful, and it has quickly expanded across 7 US cities with more in the pipeline. Its success so far has earned it unicorn status and it will no doubt continue its successful growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-39% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2021
$100m
SERIES D
Sep 2020
$69m
SERIES C
Total funding: $235m
Company benefits
- Medical, vision, and dental plans
- 18 weeks paid parental leave + customized one-month transition period
- 10 weeks paid leave for employees who need to care for sick family members
- Flexible PTO
- Team events
- Paid industry certification
- In-person and virtual primary care, fertility and pregnancy support, free fitness classes and discounted gym access, and mental health offerings
- 401(k)
- Employer-sponsored and voluntary life insurance
Company HQ
NoMad, New York, NY
Leadership
Court Cunningham
(CEO)Attained an MBA at Harvard and then worked at Bain for 3 years. Spent 5 years working at DoubleClick as SVP of Marketing before becoming CEO of Yodle, an online marketing company, for 9 years.
Phil DeGisi
(President)Experience as Marketing Manager at Walmart eCommerce for 3 years, and previous CMO at CommonBond.co, a fintech startup.
Salary benchmarks
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