Senior Growth Marketing Manager, CookUnity

• 6+ years of experience in growth marketing, with an emphasis on paid search within high-growth, subscription-based DTC companies
• A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
• Hands-on experience managing large-scale Google Ads campaigns ($50MM+ annually)
• Advanced experience with keyword research and writing compelling, keyword-rich title tags, meta descriptions and other copy within brand guidelines and in collaboration with multiple teams for input on high-visibility pages
• Experience with data analytics and visualization platforms such as Tableau, Google Analytics, Looker, and/or Mixpanel
• Outstanding degree of understanding in a marketing or tech-related subject (e.g. adtech, data science, engineering, economics, marketing, business)
• Generate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges
• Experience in managing large marketing budgets at high growth companies and/or performance marketing agencies
• Experience managing direct reports
• Bonus: experience with SEO research tools and analytics platforms (Google Search Console, SEMRush, Ahrefs, etc.) and/or experience with SQL

Desirable

• The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels
• This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low
• CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world
• And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content
• We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace
• As the Senior Growth Marketing Manager focused on Google, you will be the primary architect of CookUnity’s Google-led acquisition engine
• You’ll scale our presence across Google’s entire performance ecosystem—including Search, Performance Max, YouTube, and Display—driving the majority of our paid media growth
• Your work will directly fuel CookUnity’s customer acquisition and reactivation goals, with a focus on maintaining efficient CACs and accelerating LTV through Google's ever-evolving toolset
• The leader will collaborate closely with the CRM, Performance Creative, Brand, as well as cross-functional teamwork with Product, Tech, and Design teams
• Reporting to the Associate Director of Growth Marketing, this role is ideal for someone who has a data-centric mindset, thrives in high-growth, DTC environments, and is excited to build a best-in-class paid search program at the intersection of performance marketing, creative, and product
• Own and Execute Paid Search Growth Strategy
• Serve as CookUnity’s in-house Google expert—staying ahead of Google Ads product changes, Performance Max enhancements, AI integrations, and new demand gen formats
• Develop, implement, and optimize a full-funnel paid strategy across paid search, display, demand gen, performance max, and YouTube
• Evaluate the full capabilities of the Google Ads ecosystem to continuously push the boundaries of our acquisition and retargeting strategies
• Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV)
• Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable
• Optimize Campaigns, Budgets & Creative to Maximize Growth
• Continuously analyze performance metrics and translate insights into actionable optimizations
• Leverage media mix modeling and incrementality testing to understand channel impact
• Conduct audience segmentation and targeting experiments to scale high-LTV cohorts
• Build and Execute a Robust Testing Roadmap
• Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key performance drivers
• Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates
• Explore new automation, AI, and machine learning tools for real-time optimization
• Cross-Functional Collaboration for Growth
• Act as the connective tissue between Google performance data and creative, First Impressions, and lifecycle strategies—ensuring that insights from Google Ads inform storytelling, landing page UX, and onboarding flows
• Work with Brand, Product, Tech, and Data Science teams to align strategy with the overall growth vision
• Collaborate with Creative team to drive data-driven storytelling that resonates with CookUnity’s target customers
• Partner with the CRM team to ensure new customers transition seamlessly into the lifecycle journey for retention
• Stay Ahead of Industry Trends & Advise Leadership
• Monitor platform updates, policy changes, and new advertising features
• Bring innovation into CookUnity’s paid search approach, identifying emerging trends, betas, and AI-driven tools that can drive efficiencies
• Report key findings and strategic recommendations to senior leadership, ensuring CookUnity remains ahead of competitors