Head of Event Marketing, Workday
Adaptive Planning
$139.4-247.8k
Salary dependent on location
Enterprise AI platform for managing HR and finance
Be an early applicant
Enterprise AI platform for managing HR and finance
1001+ employees
Be an early applicant
$139.4-247.8k
Salary dependent on location
1001+ employees
Company mission
To leverage the power of AI to elevate humans and supercharge work, moving business forever forward.
Role
Who you are
- 10-12 years of event marketing experience in B2B SaaS, enterprise technology, or a related industry
- Proven experience owning and executing global event programs, including field events, executive programs, conferences, and third-party sponsorships
- Experience building, managing, and developing high-performing teams
- Demonstrated ability to drive pipeline, revenue impact, or measurable business outcomes through events
- Strong executive presence and ability to partner effectively with senior Sales, Marketing, and Customer Success leaders
- Experience operating in a fast-paced, high-growth, and highly cross-functional environment
- Strategic mindset paired with willingness to be hands-on and execution-focused
- Scrappy, resourceful, and agile, with the ability to deliver high-impact experiences efficiently
- Strong operational discipline, attention to detail, and project management capabilities
- Experience integrating events into broader go-to-market campaign motions, including account-based marketing, deal acceleration, and customer engagement
- Passion for creating thoughtful, differentiated experiences that strengthen brand and relationships
What the job involves
- We are seeking a Head of Event Marketing to build, define, and lead Adaptive Planning’s global event strategy and portfolio
- This role will oversee the full spectrum of events, including field marketing executive programs, third-party conferences, Adaptive-owned flagship events, customer community engagement, and Adaptive’s presence within Workday’s global event ecosystem
- You will build and lead a small, high-performing global team and establish the foundation for a scalable, high-impact event program
- This role requires a balance of strategic leadership and hands-on execution—someone who can operate scrappily and move quickly while maintaining a high bar for quality and experience
- You will partner closely with Sales, Customer Success, Growth Marketing, and Product Marketing to ensure events directly contribute to pipeline creation, deal acceleration, customer retention, and advocacy
- Defining and owning Adaptive’s global event strategy aligned to business and revenue priorities
- Leading field events & executive programs (intimate dinners, hosted hospitality), third-party conferences (trade shows, industry events, partner events), marquee owned events - including our inaugural annual Adaptive conference across 3 continents, and community engagement initiatives (user groups, community forums, roadmap tours)
- Shaping Adaptive’s presence within Workday-owned events and advocating for strategic visibility and impact
- Building and managing a small global event marketing team
- Driving measurable pipeline, revenue influence, and customer engagement through events
- Operating efficiently and creatively within budget while maintaining execution excellence
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
The company has also grown through acquisitions and partnerships to broaden its capabilities.. Most recently, in 2025 it purchases Sana, an AI-driven enterprise knowledge and learning platform, to create a "new front door for work". This acquisition allows Workday to integrate Sana's AI-powered search, agents, and learning capabilities with its own data and workflows, allowing employees to access information, automate tasks, and complete their day entirely within Workday.
Through a combination of strategic acquisitions and in-house development, WOrkday has built a comprehensive suite of HR, financial, and enterprise tools. By focusing on innovation and AI-driven workflows, the company continues to push productivity and decision-making for organizations worldwide. Building on this track record, Workday is very much positioned for even more growth, reinforcing its status as a leader in shaping the future of work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company HQ
Pleasanton, CA
Leadership
Aneel Bhusri
(Co-Founder & Executive Chair)Annel began his career at Morgan Stanley as a Corporate Finance Analyst. He then spent nearly 6 years at PeopleSoft as a Senior VP before co-founding Workday in 2005, where he has served as the CEO ever since.
Carl Eschenbach
(CEO)Carl joined Workday in 2022 as Co-CEO, becoming CEO in 2024. He has also been a Partner at Sequoia Capital since 2016. Previously, he spent 14 years at VMware as President and COO and 3 years at Inktomi Corporation as the VP of North America Sales.
Peter Bailis
(CTO)Prior to joining Workday in 2025, People was a VP of Engineering at Google. He also previously founded Sisu Data, where he served as the CEO for over 5 years.
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