Field Marketing Manager, Cover Genius
Americas
$136-170k
+Employee Stock Options & opportunity for additional earnings through our annual bonus or variable commission plans
B2B insurance and warranty API
Job no longer available
B2B insurance and warranty API
501-1000 employees
Job no longer available
$136-170k
+Employee Stock Options & opportunity for additional earnings through our annual bonus or variable commission plans
501-1000 employees
Company mission
To protect all the customers of the world’s largest digital companies.
Role
Who you are
- To drive success in this role, you will have a minimum of 5+ years of experience working for a technology company in a similar role, with demonstrated experience leading and executing successful event sponsorships and attendance
- Other work experience with a high-growth technology company is highly regarded. You must possess excellent communication, written, and project management skills, with a proactive, self-starter attitude suited to a fast-paced work environment
- A tech-savvy individual with a growth mindset and a can-do approach is essential
- Minimum 5+ years working in a similar role within a high-growth technology company
- Proven track record of leading and executing successful event sponsorships and attendance
- Demonstrated excellence in communication and written skills
- Strong project management skills with a history of successfully managing multiple projects simultaneously
- Experience in planning and executing marketing strategies for the Mid-Market sector, driving measurable results
- Ability to work independently and collaboratively as a member of cross-functional teams (including engineering, product, partnerships, and finance) to deliver high-quality outcomes within set timelines
- Demonstrated ability to generate creative solutions and optimize event strategies to achieve key performance metrics, such as lead generation and event ROI
- Bachelor's degree in a relevant field, A postgraduate degree and/or record of academic achievement is also desirable
- Tech-savvy with a growth mindset, consistently seeking opportunities to innovate and improve
- Proactive, self-starter who thrives in a fast-paced work environment, always ready to take initiative and drive projects forward
- Ability to work under pressure, maintaining composure and effectiveness in a fast-paced environment
- Exceptional organizational and time management skills, ensuring all tasks and deadlines are met efficiently
- Excellent attention to detail, ensuring accuracy and high-quality outcomes in all deliverables
- A professional approach, demonstrating reliability and accountability in all aspects of work
- A positive approach to change, adapting quickly and effectively to new challenges and opportunities
What the job involves
- As a Field Marketing Manager for the Americas on our Marketing Team, you will own the creation, planning, and execution of the events roadmap, focusing on increasing brand visibility and desirability across verticals, generating leads, and delivering a high event ROI
- Your primary objective will be to oversee all vertical and insurance events, particularly retail events for the enterprise business and Mid-Market retail
- Lead Cover Genius Field Marketing strategy, including identifying key insurance and vertical events, with a specific focus on travel, retail, and ticketing vertical industries creating a yearly event road map, planning deliverables and successful execution
- Work with the Director of Global Field Marketing to develop event strategy and objectives including the creation of event management processes that are scalable and easily actionable
- Project-manage with end-to-end and follow-up plan each event’s initiatives to ensure it meets defined objectives - brand recognition, lead generation, and more
- Negotiate and execute contracts for event sponsorships
- Create outreach campaigns including email, social media, and lead-gen
- Analyze, track, report on, and optimize events ROI
- Work with multiple internal and external stakeholders to ideate and ensure deliverables are met including speaking engagements, off-site hospitality events
- Coordinate and manage (including ordering and tracking) event inventory such as collateral, giveaways, booth design and set-up, etc
- Provide logistics support for Cover Genius events attendees
Our take
Insurance plans and warranties are staples of a successful digital company, but setting them up is challenging. Businesses must compare and write contracts with insurance providers which require the expensive assistance of legal and financial teams, Add to this the cost of web designers who can embed the service online, and insurance and warranties quickly become unaffordable to smaller businesses.
Cover Genius provides end-to-end APIs called XCover and XClaim for embedding insurance and warranty plans onto online stores, preventing the business from having to compare, arrange and deploy insurance plans themselves. The company's policies are for any business, can be translated into over 40 languages, and are designed to be read easily without unnecessary jargon.
Whilst other insurtech companies offer similar services to Cover Genius, the company has uniquely focused on ensuring its plans are easily readable, translatable, and dynamically priced based on personal requirements. Although the company initially aimed to facilitate insurance and warranty plans for smaller businesses, it also partners with large enterprises such as Ryanair, Amazon, and eBay. In 2024 it secured impressive Series E funding off the back of a year where it achieved 107% year-on-year growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2024
$80m
SERIES E
Nov 2022
$70m
SERIES D
Total funding: $242m
Company benefits
- Flexible Working Conditions
- Employee Stock Options
- Ongoing Learning
- Paid Parental Leave
- Wellness Initiatives
- When From Home When You Want
- Peer Bonuses and Founder Awards Program
- International Working Opportunities
- GC Gives giveback program, led by the team
Company HQ
Midtown South, New York, NY
Leadership
Angus McDonald
(CEO)They were the General Manager of Emerge Digital. Formerly the VP of International Business Development for iClick Interactive Asia Limited.
Chris Bayley
(CIO)They were the former Business Development Manager for Google. Previously an Investor and Executive Director of Software.com from 2009 to 2019.
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