Lifecycle Marketing Manager, Gynger

• 4+ years of experience in lifecycle marketing, customer retention, or a related role, ideally from B2C SaaS
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Proficiency building and maintaining lifecycle marketing infrastructures in a CRM (ideally Hubspot) and other marketing automation platforms (like Braze, Customer.io and/or Marketo)
• Experience with A/B and multivariate testing methodologies and Google Analytics and/or other analytical tools/platforms

• Gynger is seeking an experienced Lifecycle Marketing Manager to own and build our lifecycle marketing efforts from the ground up. In this role, you will design and execute data-driven strategies to engage, retain, and upsell our customers while driving key metrics such as loan usage rates, customer retention, and lifetime value
• This position offers the opportunity to shape the customer journey, develop impactful multi-channel campaigns, and optimize performance through actionable insights and personalized marketing initiatives
• This is an exciting opportunity to be the first dedicated lifecycle marketing hire at a high growth, category creating startup. In this role you play a key role in shaping and enhancing the marketing function, contributing to the continued growth and success of the company
• You will be based out of our NYC offices and will report directly to the Director of Marketing
• Build out and own Gynger’s lifecycle marketing motion
• Develop and execute lifecycle marketing workflows and strategies to engage, retain, and upsell customers and increase usage rates
• Build on Gynger’s understanding of our customer journey, identify key touchpoints, and design targeted campaigns for each stage
• Plan, execute, and manage multi-channel campaigns, leveraging data to understand how each channel - including email, SMS, social media, Slack, and website (in-app messaging, pop-ups, blog) - complements and amplifies the others for maximum impact
• Create and manage personalized, data-driven content tailored to Gynger’s customer segments delivering the right message at the right time via the right channel
• Test, iterate, and optimize campaigns to increase customer satisfaction, engagement, activation, retention, and lifetime value
• Analyze customer data to understand and report on segmentation nuances, customer behavior, and trends
• Track campaign performance and generate actionable insights to support the optimization of Gynger’s lifecycle marketing motion that will ultimately help Gynger retain and engage more customers, re-engage old customers, and turn existing customers into brand loyalists
• Develop KPI-driven strategies, content, and campaigns
• Drive loan usage rates, renewal rates, engagement rates, and increasing member lifetime value through creative, messaging, targeting, and personalization strategies
• Design and manage customer retention initiatives
• Monitor churn rates and implement strategies to reduce attrition and build a sticker programmatic experience
• Manage and improve customer referral programs
• Collaborate with the marketing and sales teams to support, manage, and improve the customer lifecycle journey
• Support additional marketing team functions as needed

• Equity
• Flexible PTO

Total funding: $31.7m

Businesses today are reliant on software, and without it, they will struggle to launch, build or scale - but the right infrastructure comes at a price. Gynger is a payments platform for the buyers and sellers of technology, looking to revamp how corporations purchase the tech they need.