Director of Product Marketing, Instawork
$190-225k
+ Equity
3 days a week in office
Flexible staffing marketplace for local workforces
Job no longer available
Flexible staffing marketplace for local workforces
1001+ employees
Job no longer available
$190-225k
+ Equity
3 days a week in office
1001+ employees
Company mission
To offer economic opportunities for local professionals and businesses, in communities across the world.
Role
Who you are
- 10+ years in product marketing, lifecycle marketing, marketing strategy, or consulting
- Demonstrated success being the first (or second) product marketer on a team, ideally within a startup environment
- Track record of initiating, planning, and executing marketing campaigns that drive meaningful impact
- Analytical chops, able to draw insightful conclusions from using business analytic tools and primary research
- Intellectually curious, empathetic, and driven to solve hard problems
- Ability to inspire a team and thrive in a fast-paced startup environment. Comfortable making decisions amidst ambiguity, a strong bias for action
- Adept at and enjoy partnering cross-functionally across teams. Bonus if you've managed teams before or mentored junior teammates
- Passionate about our mission to empower underserved hourly professionals and pioneer the future of work
What the job involves
- As the Director of Product Marketing, you will drive the GTM strategy for Instawork’s business (Partner) and job seeker (Professional) audiences through acquisition, cross-selling, retention, and re-activation
- You will become the expert on key user personas, their needs, and preferences and use these insights to influence the Product roadmap, refine our messaging, and find high-performing channels/tactics to drive growth
- You will manage a growing team of Product and Lifecycle Marketers to execute our strategy, and partner with leads across Products, Sales, and Partnerships
- Lead product marketing across multiple customer segments, becoming the company expert on our business and job seeker segments
- Form an informed perspective on who we should target and how we can win. Develop and execute GTM campaigns to achieve ambitious growth goals
- Partner with and influence Product, Business Operations, and Sales leads on opportunities to prioritize. Mentor your team on how to execute against these opportunities thoughtfully
- Clearly articulate our ICP in key segments, their attributes, “jobs to be done”, needs, and priorities
- Engage our users so they continue using Instawork and become vocal advocates for our products to other prospective users
Our take
Around 57 million workers in the U.S. work on a 'gig' basis, providing short-term and one-off employment for a range of industries. However, due to the temporary nature of gig work, workers and understaffed employers are regularly let down by cancellations.
Instawork hosts an online marketplace that connects gig workers with local businesses across a variety of sectors including healthcare, hospitality, and warehouse work. Workers are paid hourly upon completion of a gig, at which point both the employer and worker themselves can provide feedback on the experience.
Whilst the startup faces competition within this gig-work industry, Instawork holds a smart focus on providing reliable and short-notice workers for businesses that need them. Gigs can be arranged within just a few hours of notice, and any employer or employee who cancels a job will be temporarily suspended in order to improve job success rates. Instawork's 2023 Series D funding is accelerating its AI capabilities and expanding its presence within staff distribution centres for some of the American continent's largest retailers and sports stadiums.
Steph
Company Specialist at Welcome to the Jungle
Insights
39% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2023
$60m
SERIES D
Jul 2021
$60m
SERIES C
Total funding: $148.2m
Company benefits
- Medical, Dental, and Vision
- FSA and Commuter Benefits
- Parental and Family Leave
- Flexible Time Off
- Office & Phone Plan Reimbursement
- 401K Retirement Savings
Company HQ
Financial District, San Francisco, CA
Leadership
Sumir Meghani
(Co-Founder & CEO)Previously VP of Email at Groupon and VP at Mixx.
Salary benchmarks
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