Senior Digital Marketing Manager, Razer
$107.6-179.4k
Office located in Irvine, CA
Gaming hardware and payment services
Job no longer available
Gaming hardware and payment services
1001+ employees
Job no longer available
$107.6-179.4k
Office located in Irvine, CA
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- 5+ years’ experience managing digital media campaigns
- Experience in offline/traditional media planning
- Media Agency background or experience managing a media agency
- Planned & executed full-funnel campaigns with an emphasis on driving sales revenue
- Understanding of appropriate KPI’s for each funnel stage
- Knowledge of Paid Social, Amazon & SEM strategies, tactics, measurement
- Experienced with online monitoring and tracking tools, including Google Analytics
- Strong problem solving skills and ability to implement changes rapidly that positively
- Impact marketing performance
- Excellent oral and written communication skills
- Strong organizational and time management skills with the ability to multitask
- Highly motivated, resourceful, and self-directed with the ability to deliver under pressure
- Ability to be detailed oriented while seeing trends, themes, and macro-impacts
- Strong knowledge base of the overall online and digital marketing realm
- Experience in Consumer Tech category (gaming preferred but not required)
- Experience in presenting campaign analytics & recommendations to executive team
What the job involves
- The Manager, Digital Marketing role plans and executes ecommerce digital marketing programs for the Americas region
- This position will manage our Media Agencies and develop creative execution via our in-house creative team
- Strategically plan online e-commerce marketing programs to achieve Razer’s marketing, sales, and revenue goals
- Drive strategy and execution of mid and bottom-funnel activity to maximize traffic and revenue
- In collaboration with the Razer.com and Global Media Team team support full funnel campaigns, ROI-bottom funnel campaigns, and social media
- Evaluate and drive qualitative KPIs through continuous improvement and optimization
- Champion digital best practices and KPIs across regions
- Collaborate with marketing team partners and global teams to localize campaign content, asset creation and messaging to achieve business objectives
- Manage marketing and demand gen campaigns
- Other duties as assigned
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers; it not only manufactures innovative gaming tech but also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalogue of gaming hardware ranges from laptops to headsets to chairs, whereas its suite of software platform options brings in over 70 million users. The company is recognised as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Leadership
Min-Liang Tan
(Founder & CEO)Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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