Marketing Manager, FACEIT
ESPORTS WORLD CUP
More information about location
Gaming platform for online multiplayer games
Job no longer available
Gaming platform for online multiplayer games
101-200 employees
Job no longer available
More information about location
101-200 employees
Company mission
To further the esports ecosystem by offering players of all levels the chance to compete in a competitive environment with the games they love.
Role
Who you are
- Self-Starter: Highly independent and self-motivated with a proactive work style
- Curious & Insightful: A strong curiosity to discover the most effective channels, voices, and campaigns for diverse audiences
- Excellent Communicator: Outstanding communication skills with the ability to sync across departments, geographies, and cultures involved in the campaigns
- University Degree in Marketing, Communications, Media Studies, Media Design, Journalism, or equivalent experience in marketing, content agency, or promotion
- 5+ years of experience in marketing or agency work, with a proven track record in running integrated media campaigns and producing creative content
- Demonstrated experience collaborating with creative teams, content producers, media agencies, product management, and external stakeholders
- Experience engaging younger audiences in digital and event spaces, ideally within the context of esports, gaming, entertainment, or sports
- Strong understanding of media consumption behavior and content marketing strategies
- Experience working with intercultural teams and diverse audiences
- Excellent English copywriting skills
- Foundational knowledge in designing and creating consumer-facing marketing collateral
- Proficiency in developing presentation materials and crafting comprehensive marketing plans
- Ability to plan, execute, and measure digital marketing campaigns, including content planning and performance analytics
- Solid understanding of consumer analytics and audience segmentation
- In-depth knowledge of esports content offerings across multiple game titles
What the job involves
- As the Marketing Manager for EWC, you will lead cross-media campaigns aimed at expanding our fan base, driving ticket sales, and increasing digital viewership for the Esports World Cup
- In this role, you’ll develop and execute strategies to elevate brand awareness and foster positive consumer sentiment, while ensuring seamless coordination with internal teams such as Product, Communications, and Events
- Additionally, you’ll build and maintain strategic relationships with players, influencers, partners, and other key stakeholders, effectively integrating marketing initiatives with brand storytelling and event productions across global teams
- You will report directly to the VP of Consumer Marketing, Esports, Festival & Digital Platforms
- Lead Consumer Marketing Campaigns: Strategize and execute consumer marketing initiatives to engage both current and future audiences of the Esports World Cup
- End-to-End Campaign Management: Conceptualize, plan, execute, and analyze cross-media marketing campaigns aimed at enhancing brand awareness, driving event attendance, and boosting digital viewership of the Esports World Cup
- Cross-Functional Collaboration: Work closely with global teams across various functions, including Marketing, Product, Operations, Communications, Sales, and more, to ensure seamless execution of marketing strategies
- Stakeholder Alignment: Communicate and align marketing campaigns with key external stakeholders, such as clients, game publishers, and governmental bodies, to ensure cohesive messaging and collaboration
- Strategic Relationship Building: Develop and nurture strategic relationships with esports clubs' marketing teams, partners, sponsors, agencies, and other contributors to amplify marketing efforts and drive success
- Integrate Marketing into Events: Seamlessly integrate marketing strategies and storytelling into event productions, broadcasts, partner activations, and festival experiences to create a cohesive and engaging brand narrative
- Campaign Development: Campaign Development & Execution: Design, implement, and manage marketing campaigns to engage existing and future fans, ensuring alignment with overall goals
- Collaboration & Coordination: Work closely with clients, agencies, and internal teams to refine strategies, execute campaigns, and integrate them into products
- Material & Resource Management: Create and manage marketing materials, oversee media planning, and ensure proper allocation of resources. Ensure a well-organized and accessible set of marketing materials is available and up to date
- Team & Vendor Oversight: Supervise working students, trainees, freelancers, and agencies, ensuring high-quality deliverables
- Reporting & Analysis: Provide detailed reports on campaign performance, including metrics, customer feedback, and impact assessments
- Decision-Making Authority: Make key decisions on campaign structure, creative elements, and scope of work for teams and external partners
Application process
- We encourage you to apply by filling in our application form, including your earliest starting date and your desired salary
- Please apply by adding the requested documents CV or your cover letter in the English language and preferably in PDF format
- Our recruitment team is committed to carefully reviewing and evaluating your application for this role. We will look at your past studies, work experience, passion, and your personal relationship with games and the relevant fit for the job you applied for
- If you are successful, you will be invited for an interview, and you will receive email notification feedback if you don’t qualify at this point!
Our take
Young people are increasingly turning away from traditional media, and gaming has in recent years become a professional spectator sport that draws huge online crowds. FACEIT is a competitive gaming platform that allows developers to run their own online tournaments, providing ranking charts, skill-based matchmaking and anti-cheat software to ensure that these events are as fair as any traditional sporting competition.
The esports market is projected to be worth about £4.5 billion globally by 2030, and FACEIT has attracted large scale investments as it continues to innovate in this market. Not all of its moves have panned out - for instance its foray into crypto gaming in 2022 could have come at a better time, but its pivot to non-intrusive in-game advertising has been well received by developers and is a testament to the adaptability of the company.
FACEIT is continuing to release and support new gaming products, for instance a car racing tournament released in colloboration with RENNSPORT, where established esports teams and car manufacturers will compete for a prize pool of €500,000. An Overwatch tournament launched in 2024 with a cash prize pool of $170,000. As the esports market shows no sign of slowing down, FACEIT will remain in a strong position to grow alongside it.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Aug 2019
$12m
SERIES B
Jan 2016
$15m
SERIES A
Total funding: $29m
Company benefits
- Fully remote or relocation to London supported
- Private Medical Insurance
- Travel Insurance
- Life Assurance
- Income Protection
- Cashback on dental care
- Lunch provided daily (when you’re in the office!)
- Kitchen stocked with refreshments (coffee machines everywhere – our founding team is Italian after all!)
- Company book club, and gaming nights
- Flexible working environment
- Company (virtual) drinks session every Friday
- Quarterly team outings
- Your professional growth is important to us. We provide ongoing training opportunities
- And best of all Free Premium FACEIT user account
Leadership
Niccolo Maisto
(CEO)Started their career as an investment banker at Nomura. Has an MBA from New York University.
Alessandro Avallone
(Chief Gaming Officer)#1 Italian Professional Gamer and World Champion with over 17 years of experience in the video-games industry.
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