Vice President of Growth Marketing, Pindrop

• You are a strategic and creative marketing leader who thrives on delivering measurable growth through integrated campaigns and unforgettable customer experiences
• You excel at blending brand storytelling with data-driven execution
• You bring deep experience orchestrating multi-channel demand generation programs and high-impact events
• You’re comfortable managing complexity and driving alignment across Marketing, Sales, and Product
• You’re a strong communicator who values clarity, collaboration, and results
• You embrace innovation—particularly the use of AI and analytics to enhance efficiency and personalization
• 15+ years’ experience in demand generation, event marketing, or integrated campaign leadership in B2B SaaS or enterprise technology
• Proven people leadership skills and experience recruiting, managing and growing exceptional talent
• Proven track record in building and executing multi-channel campaigns that drive pipeline and revenue growth
• Strong understanding of ABM strategy, field marketing, and event-driven demand acceleration
• Proficiency with marketing automation and analytics tools (e.g., Marketo, Salesforce, Demandbase, Google Analytics)
• Demonstrated ability to lead teams and manage cross-functional collaboration at scale
• If this job sounds great, but you’re not sure if you qualify, apply anyway!

Desirable

• As the leader of events and demand generation, you’ll drive Pindrop’s global event and demand strategy—integrating high-impact field programs, tradeshows, and digital campaigns that generate pipeline, deepen customer relationships, and strengthen brand awareness
• Act as the cross-functional leader for pipe management and orchestration across all business units to ensure coverage for hitting quarterly booking goals and report results to the Executive Leadership Team
• Manage the demand generation funnel: lead flow, nurture strategy, conversion optimization, and velocity tracking across channels
• Define and own the end-to-end strategy for multi-channel demand generation, including planning, execution, and measurement for both new logo and expansion pipeline across all Pindrop expanding portfolio and regions
• Architect and oversee integrated campaigns across digital, field, and partner channels, connecting events with ABM and lifecycle programs to maximize ROI
• Partner with Product Marketing, Sales, CS, and Finance to align messaging, target segments, and campaign design across key verticals (e.g., banking, insurance, telco, healthcare)
• Lead the planning and execution of events globally, including tradeshows, customer events, executive roundtables, webinars, and partner events—aligning content and audience strategy to business priorities
• Build scalable event-to-demand workflows that drive measurable outcomes through AI-powered personalization, predictive analytics, and data enrichment
• Oversee budget allocation and forecasting for events and demand gen investments, optimizing spend based on performance metrics
• Develop attribution and reporting frameworks to connect event and campaign activity to revenue, sharing exec-ready dashboards and actionable insights
• Partner with RevOps to optimize marketing technology, data quality, consent management, and compliance (GDPR/CCPA)
• Lead a team of high-performing marketers and agency partners, fostering a culture of innovation, learning, and accountability
• Champion responsible, inclusive marketing by ensuring equitable audience targeting, diverse representation, and ethical AI use in marketing operations
• Within 30 days, you’ll
• Complete onboarding and attend New Employee Orientation sessions with other new Pindroppers
• Audit current growth channels and technology stack; begin familiarizing yourself with AI-powered tools and analytics platforms
• Meet cross-functional teams (Product, Sales, Analytics) and align on growth priorities and KPIs
• Within 60 days, you’ll
• Propose recommendations for pipeline and campaign strategy using data and AI-driven insights
• Launch your first growth experiment and rapidly iterate based on early learning and performance feedback
• Optimize existing campaigns through improved segmentation, personalization, and automation
• Within 90 days, you’ll
• Roll out scalable growth initiatives with clear KPIs—including AI-powered multi-channel campaigns—and refine the strategy using performance data and advanced analytics
• Partner with analytics and product leaders to integrate predictive lead scoring and marketing optimization
• Teach us something new, sharing insights from your experience or AI exploration