Product Marketing Manager, MoeGo
2+ days a week in office
All-in-one software for pet groomers
Be an early applicant
All-in-one software for pet groomers
21-100 employees
Be an early applicant
2+ days a week in office
21-100 employees
Company mission
To uplift the pet industry by empowering every one in the space.
Role
Who you are
- 5+ years of experience in product marketing at growth-stage tech companies (experience in large tech/established companies not ideal)
- Strong background in audience research, with the ability to extract actionable insights and translate them into impactful product strategies
- Superb writing and messaging skills, with experience crafting competitive positioning, feature-level messaging, and value propositions
- Highly organized and structured, with experience managing feedback loops between product teams, sales, and business development
- Familiarity with post-sale initiatives, including product adoption, upselling, and retention efforts
- Experience collaborating with content and creative marketing teams to develop and amplify product-related content
- Knowledge of organic review platforms (e.g., G2) and strategies to optimize brand visibility and engagement
- Bonus if they are certified as a PMM through industry programs like PMA, CXL, etc
What the job involves
- We’re seeking a Product Marketing Manager to join our marketing team and take charge of developing audience-backed, research-driven inbound product marketing strategies.
- You’ll help define personas, craft value propositions, and lead the charge on go-to-market messaging and feature rollouts.
- Your role will require a structured approach to managing the feedback loop between Product and Sales, ensuring that commercial requirements are consistently defined, validated, aligned and correctly prioritized.
- You’ll also collaborate with content marketing to amplify product launches, optimize review platforms, and drive both pre- and post-sale outcomes
- Conduct and synthesize qualitative and quantitative research to inform personas development, positioning, and messaging frameworks
- Manage the feedback loop between front line teams and product development, ensuring market needs and customer feedback are influencing product priorities
- Define messaging strategies at the competitive, value, and feature levels, ensuring consistent narratives across all marketing and sales touchpoints
- Collaborate with content marketing to create and distribute product-focused content, including in-app messaging and launch materials
- Lead the execution of feature rollouts and product launches, ensuring alignment across marketing, sales, and product teams
- Drive post-sale product marketing efforts, supporting customer adoption, retention, and expansion initiatives
- Optimize organic customer reviews on platforms like G2 to improve visibility, reputation, and customer feedback loops
Our take
Payments and scheduling software is nothing new in the SaaS world, but companies that can nail a marketable niche in this sector will usually reap rewards. Enter MoeGo, a digital platform geared towards the dog grooming market, serving pet saloons and groomers across the US.
MoeGo incorporates scheduling, marketing, and payment processes into its platform. With the intention to help clients scale their customer base and value, the company's offering is suitable for many styles of business, from mobile grooming to brick and mortar shops.
As people spend more on their pets, there’s big business and growing competition in MoeGo's sector. That said, the company has enjoyed considerable funding that is being used to expand operations and business reach. It’s also currently developing daycare, dog boarding and dog training business solutions to add to its product line.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Mar 2024
$24m
SERIES A
Total funding: $24m
Company values
- Every day, we ask ourselves: what if MoeGo disappears tomorrow? Would that be a big difference to our users? We’re not here to be just another option in the market. What motivates us is the pursuit of discovering and solving a series of real, impactful problems
Company HQ
Little Tokyo, Los Angeles, CA
Articles
Leadership
Ethan Dong
(CEO)Currently Angle Investor at Veritas Genetics. Previously Board Member at PlusYoou, Head of the US Office at Meitu, and worked in Sales Analysis at Beats by Dr. Dre.
Salary benchmarks
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