Marketing Manager, Instacart
Enterprise Product Marketing
$126-168k
Salary dependent on US location. Eligible for a new hire equity grant as well as annual refresh grants
Online grocery marketplace & grocery tech platform
Posted today
Online grocery marketplace & grocery tech platform
1001+ employees
Posted today
$126-168k
Salary dependent on US location. Eligible for a new hire equity grant as well as annual refresh grants
1001+ employees
Company mission
To create a world where everyone has access to the food they love and have more time to enjoy it together.
Role
Who you are
- 5+ years marketing experience, 3+ years in Product Marketing at a SaaS company
- Experience in Grocery and/or CPG retail industry
- Strong written and verbal communication with the ability to express complex topics clearly and easily
- Ability to manage multiple projects simultaneously and prioritize responsibilities
- High proficiency with Google Slides and comfort with basic analytics
- Strong business judgment and creative problem solving skills
- Comfort working both independently and collaboratively
- Ability to navigate and influence internal management-level stakeholders and cross-functional teams
- An interest in working in a fast-growing, fast-paced environment and innovating amidst ambiguity
Desirable
- Experience with B2B marketing
- Experience working on Data products
What the job involves
- As Instacart’s rapid growth continues, we are looking to add to our B2B Marketing team
- We are hiring a Product Marketing Manager who will serve as the conduit between the Product and Marketing teams for Eversight and Data products, owning positioning and messaging of products to support smooth product and feature launches, bringing feedback from Brands and Retailers back to Product, and partnering with Product to build a strong data product roadmap by serving as voice of the customer and voice of the field
- Develop and maintain a deep understanding of Instacart’s existing data products and the Eversight by Instacart SaaS product suite
- Author the positioning and messaging of our product offerings, develop sales narratives, and create collateral such as sales decks, launch communications, and more
- Serve as the voice of the customer (retailer, brand, etc.) when partnering with the Product team to develop the product roadmap
- Own go-to-market strategy for pilot and feature launches, developing unique and compelling marketing strategies that resonate with with CPG retail audiences
- Conduct competitive research and market analysis for Instacart’s Enterprise products
- Collect and aggregate feedback from internal and external stakeholders on their needs and pain points
- Partner with growth marketing and events to drive product awareness and adoption
- Create awareness and lead gen campaigns that build sales pipeline
- Work cross-functionally with Sales and Insights to draw compelling insights and bring current successes to life through case studies and testimonials
Our take
Instacart is an online grocery marketplace that operates a pick-up and delivery system in the US and Canada. Unlike standard grocery shopping, Instacart sends a “personal shopper” to your local store to buy your products, who then delivers them straight to your door on the same day via their own car. The company also supplies the Instacart Platform, with services for stores encompassing eCommerce, fulfilment, in-store, ads, and insights.
The increased modernization of society has meant more than ever that consumers are looking to buy their groceries online, making space for apps like Instacart to become daily life staples for years to come. Although the company must compete with other grocery store delivery services, such as Walmart’s own, it has expanded to cover large percentages of US and Canadian households, and is now aligned with over 900 retail banners across more than 75,000 locations.
Instacart's software offerings signify the company's focus on tech, designed to move it away from its dependence on the gig economy. To this end, the company has acquired FoodStorm, an order management system that powers end-to-end order-ahead and catering, integrating its technology into its enterprise suite. Despite an IPO in September 2023, market downturns have necessitated a 7% workforce cut in 2024, focused on middle management and creating a flatter organisational structure. With a new streamlined workforce, here's to hoping Instacart can maintain its momentum.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 14 rounds)
Nov 2021
$232m
LATE VC
Mar 2021
$265m
LATE VC
Total funding: $2.9bn
Company benefits
- Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
- Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
- Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
- Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
- Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
- Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
- Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
- Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
- Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.
Company HQ
The East Cut, San Francisco, CA
Leadership
Apoorva Mehta
(Co-Founder & Chairman)Studied Electrical Engineering at University of Waterloo. Worked in Fulfillment Optimisation SDE at Amazon.com before going on to co-found Instacart.
Brandon Leonardo
(Co-Founder)Interned at Cisco Systems as an IT Engineer. Later became a Senior Web Developer at Webs and then a Venture Hacker at Angel List.
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