Senior Director of Product Marketing, Workiva
Sustainability Solutions
$185-296k
+ A discretionary bonus typically paid annually and RSUs granted at time of hire
More information about location
Software for sustainability, GRC & financial reporting
Open for applications
Software for sustainability, GRC & financial reporting
1001+ employees
Open for applications
$185-296k
+ A discretionary bonus typically paid annually and RSUs granted at time of hire
More information about location
1001+ employees
Company mission
To power transparent reporting for a better world.
Role
Who you are
- Bachelor’s Degree in marketing or related field
- 12+ years of progressive experience in product marketing, product management, marketing, business strategy, or closely related roles
- B2B marketing or product marketing experience in the SaaS industry
- Reliable internet access for any period of time working remotely and not in a Workiva office
Desirable
- MBA or equivalent advanced degree preferred
- 5+ years of experience in managing and leading high-performing global teams
- Experience leading cross functional initiatives that require a high degree of change management
- Deep understanding of sustainability and/or carbon accounting markets, including buyer personas and competitive dynamics
- A proven ability to craft and execute product marketing strategies that drive tangible results
- Strong communication skills with the ability to tailor messaging for diverse audiences, from end users and buyers to senior executives
- Proven ability to innovate and optimize marketing strategies to deliver measurable business results
- Exceptional program management skills to drive initiatives forward with clarity and impact
What the job involves
- The Senior Director of Product Marketing, Sustainability Solutions will bring a deep domain expertise in sustainability and carbon accounting, a vision for AI’s role in the industry, and high-level strategic thinking to unlock opportunities to drive revenue growth and portfolio performance
- Your expertise in creating compelling and differentiated positioning, messaging, and customer-centric go-to-market plans will drive the success of Workiva’s sustainability solutions in a rapidly evolving regulatory and competitive landscape
- As a change agent and results-driven operator, you’ll build coalitions of senior leaders across Sales, Product, Revenue Marketing, and Solution Ownership to turn strategy into action and drive a shared vision of go-to-market (GTM) excellence
- In this role, you will also lead and mentor a talented team of product marketers, empowering them to challenge the status quo and drive exponential growth
- Strategic Planning: Lead the development of Workiva’s global GTM strategy for our sustainability solutions, aligning market opportunities, customer needs, and short- and long-term business objectives
- Market Mapping: Continuously analyze the industry landscape to identify emerging trends, competitive moves, and disruptive technologies that could shape Workiva’s strategy. Distill these insights into actionable, forward‑thinking marketing plans that drive differentiation and growth
- Product Portfolio Influence: Drive the future of our solutions by collaborating closely with Product teams to ensure offerings address current and emerging customer challenges while maintaining competitive differentiation. Leverage market and sustainability insights to influence product roadmaps that meet evolving ESG needs
- Data-Driven Decisions: Integrate insights from KPIs to proactively measure business results against investment, and pivot as needed based on results
- Cross-Team Leadership: Work closely with cross-functional leaders and their teams across Product, Sales, Sales Enablement, and Revenue Marketing to turn big ideas into actionable plans and measurable outcomes
- Customer and Industry Engagement: Build deep relationships with customer and industry leaders to formulate a point of view on where the market and regulatory landscape is headed
- Industry Evangelism: Represent Workiva as a thought leader at events, in publications, and through high-profile engagements with customers and stakeholders. Drive thought leadership through content and speaking engagements that elevate Workiva’s profile as a trusted leader in sustainability and carbon accounting
- Team Leader: Inspire and lead a team engaged in driving market momentum, elevating Workiva’s industry presence, and delivering incredible customer value
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its AI-powered data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company HQ
Ames, IA
Leadership
Julie Iskow
(CEO)Julie joined Workiva in 2019 sa COO/President and became CEO in 2023. Previously, she served as the CTO at Medidate Solutions and as the CIO at WageWorks.
David Haila
(CTO)David has been at Workiva since 2009, joining the team as a Senior Software Engineer. Since then, he has held a number of roles and became CTO in 2023.
Jill Klindt
(CFO & EVP)Jill has been at Workiva since 2008, joining as a Controller before holding a number of roles and becoming CFO & EVP in 2023. Previously, she held Financial roles at Financial Intelligence, Wells Fargo Financial, CitiMortgage, and Principal Financial Group.
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