Director of North American Marketing, Contentstack
$180-195k
Some travel may be required
Headless content management system
Be an early applicant
Headless content management system
501-1000 employees
Be an early applicant
$180-195k
Some travel may be required
501-1000 employees
Company mission
Contentstack is on a mission to help organizations tell their stories and connect with the people they care about through inspiring, modern experiences.
Role
Who you are
- Bachelor’s degree in Marketing, Advertising, Media Studies, or a related field
- 10-16 years of B2B marketing experience, with at least 3 years in a leadership role. Experience in SaaS, martech, or related industries is preferred
- Proven track record of driving demand generation, ABM strategies, and pipeline growth in North America
- Experience working closely with sales teams, ideally managing or supporting sales development teams
- Strong leadership and team management skills, with the ability to inspire and grow talent
- Exceptional ability to think strategically while also being hands-on with campaign execution
- Deep understanding of marketing analytics, KPIs, and reporting to optimize campaigns and demonstrate ROI
- Excellent verbal and written communication skills, with the ability to present ideas and strategies to executive stakeholders
- Proficiency in marketing and sales platforms like HubSpot, Marketo, Salesforce, and ABM tools
What the job involves
- Contentstack is seeking a strategic, results-driven Director of North America Marketing to lead our regional marketing initiatives and sales development efforts
- As a key leader in our marketing team, you will drive pipeline growth, strengthen brand presence, and align sales and marketing strategies for the North American market
- This is a remote role based in the U.S., with the opportunity to collaborate with global teams and make a significant impact on our go-to-market success
- Develop and execute the North America marketing strategy to drive awareness, demand generation, and pipeline growth across B2B and B2C segments
- Oversee and align with the sales development team to optimize lead qualification, nurture strategies, and conversion to pipeline
- Lead integrated campaigns across digital, event, ABM, and partner channels to maximize impact and ROI
- Partner closely with sales leadership to ensure marketing contributes effectively to revenue targets and pipeline goals
- Amplify Contentstack’s presence in North America by positioning the company as the leading choice for modern digital experience solutions
- Work cross-functionally with global marketing, product marketing, partner marketing, and customer success teams to align efforts and share best practices
- Measure the success of campaigns and initiatives, delivering actionable insights to continuously improve marketing performance
- Build and lead a high-performing team of marketers and collaborate with external agencies and contractors as needed
Our take
As enterprises handle and produce increasing volumes of content, the Content Management System (CMS) market is still growing strongly – expected to more than double in size by 2030. To differentiate themselves in a crowded market, disruptors entering the space are championing the idea of “Headless CMS”, through which enterprises can customize the front-end visuals while offering the same level of backend infrastructure.
Co-founded by the same trio that created and sold Built.io, Contentstack is one such disruptor that’s making a strong name for itself. Founded in 2019, the platform is now used by a number of major enterprises including Shell, JPMorgan Chase, McDonald’s, and Walmart.
It’s been a very strong start to life, with huge VC funding as well as a high-profile customer base, but there is still plenty of competition – Storyblok, Prismic, Strapi, and Kontent are all well funded and growing quickly too. That being said, Contenstack is hoping that its no-code automation features will help it stand out from the rest as the company looks to grow internationally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2022
$80m
SERIES C
Jun 2021
$57.5m
SERIES B
Total funding: $169m
Company benefits
- Interesting Work | We hire curious trendspotters and brave trendsetters. This is NOT your boring, routine, cushy, rest-and-vest corporate job. This is the “challenge yourself” role where you learn something new every day, never stop growing, and have fun while you’re doing it
- Tribe Vibe | We are more than colleagues, we are a tribe. We have a strict “no a**hole policy” and enforce it diligently. This means we spend time together - with spontaneous office happy hours, organized outings, and community volunteer opportunities. We are a diverse and distributed team, but we like to stay connected
- Bragging Rights | We are dreamers and dream makers. Our efforts pay off and we work with the most prestigious brands, from big-name retailers to airlines, to professional sports teams. Your contribution will make an impact with many of the most recognizable names in almost every industry including Chase, The Miami HEAT, Cisco, Shell, Express, Riot Games, IcelandAir, Morningstar, and many more!
- One Team One Dream | This is one of our values, and it shows. We don’t believe in artificial hierarchies. If you’re part of the tribe, you have an opportunity to contribute. Your voice will be heard and you will also receive regular updates about the business and its performance. Which, btw, is through the roof, so it’s a great time to be joining…
Company values
- We are more than colleagues, we are a tribe.
- We care deeply about our customers and the communities we serve.
- We are dreamers and dream makers, who question the status quo.
- We do the right thing even when no one is watching.
- We are curious trendspotters and brave trendsetters.
- We are global: diverse, yet close; distributed, yet connected.
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Neha Sampat
(CEO & Co-Founder)Previously co-founded and was CEO of Raw Engineering and Digital Experience Platform Built.io (acquired by Software AG, 2018). Founder & Owner of Austin Woman Magazine & Host of the Dreammakers podcast. Official Member of Forbes Technology Council.
Nishant Patel
(CTO & Co-Founder)Was previously the Founder, CTO, then CEO of Digital Experience Platform Built.io (acquired by Software AG, 2018), as well Co-founder and CTO at Raw Engineering, where they ran a R&D incubator.
Matthew Baier
(Co-Founder)Was a Co-founder of Built.io, operating as COO until Software AG's 2018 acquisition. Before that they were a Senior Director of Product Marketing for Salesforce.
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