Email Marketing Specialist, GameChanger
$100-120k
+ Equity + Bonus
More information about location
Scorekeeping & statistics app for sports teams
Be an early applicant
Scorekeeping & statistics app for sports teams
201-500 employees
Be an early applicant
$100-120k
+ Equity + Bonus
More information about location
201-500 employees
Company mission
GameChanger's mission is to help families elevate the next generation through sports.
Role
Who you are
- We’re seeking an HTML expert who can develop, deploy and report back on the results of sequenced, ad-hoc and triggered email campaigns across our 4 key customer audiences
- 3+ years of email marketing experience with an understanding of full lifecycle marketing, triggered messaging, and audience segmentation
- Strong HTML and CSS experience
- Understanding of responsive email design, QA testing, and email best practices
- Prior experience with Braze and HubSpot preferred
- Basic knowledge of sports required
- Ability to work cross-functionally across multiple teams and organizations
- Prior management of email campaigns with strong organizational, communication, and coordination skills
- Experience working in a start-up to scale environment
- Change-ready - you understand that things constantly evolve and can flawlessly adapt and excel within a hyper-growth environment
- Experience with Liquid, in-app, and push notifications a bonus
What the job involves
- We are looking for an Email Marketing Specialist to join our Growth Marketing team, focusing on the creation and execution of our email marketing initiatives
- You will be laser-focused on creating and optimizing emails for GameChanger users and associated GameChanger partners
- You will build acquisition, retention, and reactivation email campaigns as part of a comprehensive overall marketing strategy, develop and execute audience segmentation and targeting, and have a hand in both QA and A/B testing
- Develop HTML emails for GameChanger users and partner audiences
- Work cross-functionally with Product Marketing Managers, Content, Brand Design, Experiential / Activation teams and Business Development to increase YOY performance of revenue attainment via email outreach efforts
- Plan and execute QA testing initiatives across campaigns
- Monitor email performance & report findings to stakeholders
- Plan and execute A/B testing initiatives
- Leverage audience segmentation & targeting to create diverse email programs throughout the customer lifecycle
Our take
The competitive nature of sports has always been driven by scorekeeping, and nowadays results are often consumed online. However, for smaller teams it can be difficult to provide this information digitally, as they do not have dedicated web development staff.
GameChanger provides a scorekeeping and statistics platform for sports teams to engage with their fans, that allows viewers to track the progress of a game in real-time similar to with professional sports. The company also embeds a live-streaming service into the platform to facilitate remote viewing, helping to increase audience engagement.
Whilst some sports teams already stream events on platforms such as Twitch and Youtube, most do not have the technical resources to achieve this. GameChanger has recognized this gap in the market, providing a simple yet unified platform for sports scoreboards and streaming, providing a fair opportunity for any team to maximize their community engagement.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Mar 2014
$6.8m
SERIES B
Nov 2011
$1m
SERIES A
Total funding: $10.5m
Company benefits
- Unlimited Vacation - Take time off work and travel the world. Enjoy unlimited vacation time.
- Remote Work - GameChanger’s can work from anywhere. You’ll receive a tech budget to make sure you’re set up for success.
- Health Insurance - We’ll make sure you stay healthy. Health, dental, vision, and other perks like a pre-tax FSA - we've got you covered.
- 401K Plan - We’re always looking ahead and so should you. Did we mention that we match?
- Tech Budget - You receive a large tech budget every two years. It’s yours to keep.
- Continued Learning - Tuition reimbursement, an annual flexible learning budget, mentorship opportunities, and more.
- Parental Leave - Get the time off you need with extended parental leave for both parents.
- Wellness - Stay fit and healthy on us. We offer a Gympass membership.
- Other Perks - Monthly Snack Boxes, Dick's Sporting Goods employee discount, Demo Day, Hack Day, virtual and in person team social events
Company values
- Customer obsessed - We put our customers first, always asking, “Will this enhance their youth sports experience?”. We deeply understand our customers and work hard to anticipate their needs. We celebrate and support our customers’ contributions to their communities
- Team Players - We hold each other accountable to deliver our best effort. We are empathetic and supportive, providing a safe environment for risk taking. We listen actively, encourage debate, and commit to action. We do unglamorous work in service of the team
- Ambitious - We take on challenging initiatives designed to drive significant growth. We are mission-oriented, working with urgency to deliver value to our customers. We set a high bar, invest in development, and strive to be the best
- Empowered - We take the initiative to solve problems. We entrust decisions to those closest to the problem. We embrace individual responsibility and accountability
- Focused - We say “no” to valuable initiatives so we can concentrate resources on our most important work. We respect others’ time by limiting distractions, running efficient meetings and communicating concisely
Company HQ
East Village, New York, NY
Articles
Leadership
Sameer Ahuja
(President, not founder)SVP at DICK’S Sporting Goods, that owns GameChanger. Former Founder and CEO of Dera Capital Advisors, as well as former Co-founder and COO/CFO of the Sports Museum of America.
Salary benchmarks
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