Senior Brand Manager, Live Nation
Media & Sponsorship
$70-75k
+ Stock reimbursement program
Ability to travel up to 30%
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$70-75k
+ Stock reimbursement program
Ability to travel up to 30%
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Bachelor’s degree in business, marketing, communications, or a related field of study
- 5-8 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies
- 1-2 years of direct employee and/or agency management experience
- Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines
- Excellent communication skills – written, verbal, presentation and visual storytelling
- A proactive, collaborative, and organized working style
- Excellent interpersonal skills for building relationships internally and externally
- Track record of working with recognizable global brands and growing client relationships
- Experience with marketing programs across physical and digital components preferred
- Record of success building, selling, and delivering innovative marketing programs with measurable results
- Ability to proactively identify potential problems and utilize sound decision making to implement the best solutions, relying on managers to provide input and solutions only when necessary
- Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications
- Proficiency in enterprise technology platforms including Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications
- Strong passion for music, including knowledge of relevant artists and industry trends
- Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice
What the job involves
- Sitting within Live Nation Media & Sponsorship, the Brand Management team is a collection of ambitious, resourceful, passionate, and strategic-minded individuals that thrive in an environment full of variables and unknowns
- Seamlessly moving between music strategy presentations, on-site festival activations, social media plans, and client hospitality events, we collaborate with every team at Live Nation to drive our clients’ businesses and brands forward
- Team members will be directly involved with the following:
- Client Relationship & Service
- Business Development & Growth
- Program Activation & Performance
- Innovation & Optimization
- Financial Planning & Reporting
- Team Management & Development
- The Senior Brand Manager will be on the Ticket Access team and manage day-to-day relationships and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management. You will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on:
- Marketing execution on both Live Nation and brand partner owned platforms
- Liaise between brand partner and Live Nation National & Local Tour Marketing teams
- Data Analysis, Reporting and deck creation
- Innovation & Growth
- Provides professional, responsive service to clients that ultimately exceeds expectations and builds trust between the client and Live Nation
- Continuously strengthen day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs
- Primarily liaise between brand partner, LN touring and artist representatives to secure and market exclusive ticket offers (such as pre-sales, preferred, discounted, special ticket offers) for brand partner’s customers
- Help lead brand partner marketing creative and messaging to promote the offers in tour advertising, artist marketing channels, press, social media, etc
- Review tour marketing assets with brand inclusion for approval to ensure brand partner inclusion meets brand guidelines
- Ability to read and understand basic tour marketing media plans to ensure Brand commitment is being fulfilled
- Work with the Live Nation ticketing directors and local venue box offices to ensure brand partners ticket offer is set up correctly and within the correct timeline. Ensure the ticket quality and quantity for the brand partner offer meets contractual guidelines
- Help manage brand partners yearly tour media budget and send regular updates to brand partner of budget status
- Work with Live Nation Finance team and Live Nation tour marketers to reconcile each tour media spend when the brand partner has committed incremental media dollars to support ticket offers
- Gather, analyze, and package key metrics, learnings and development opportunities into program recaps that are delivered in a timely manner
- Develop basic understanding of LN Digital, Mobile and Social Media assets and work with Planning team to ensure proper execution of sponsorship-based media plans
- Support program financials including budget tracking, billing, invoicing, tour media budget reconciliations and other relevant financial activities
- Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
- Support department wide development initiatives
- Assists Brand Director, VP of Brand Management, Creative team, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships
- Gathers, analyzes, and packages key metrics, learnings and growth opportunities into program recaps that demonstrate delivery of objectives and return-on-investment
- Solves problems proactively with timely updates to manager and escalates challenges that require additional attention
- Proactively support peers including helping new staff assimilate into Live Nation and mentoring early-career professionals and College Associates/Interns
- Participates in learning and development sessions that support their annual professional development and growth plans
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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