Senior Marketing Associate, Blank Street
+ equity
Coffee chain
Job no longer available
Coffee chain
501-1000 employees
Job no longer available
+ equity
501-1000 employees
Company mission
To become the defining food and beverage brands of our generation.
Role
Who you are
- Marketing Experience: A minimum of 2+ years of experience in marketing, with hands-on experience running campaigns and activations
- Project Management: Hands on experience using tools like Trello, Asana, Monday or Notion
- An Eye for Trends: You know what the latest trends are, whether that be on social, fashion or food
- Creative Brain: A creative who thinks beyond limits to get the best idea. You’re not afraid to take initiative or experiment, and you’re excited to bring innovative ideas to life
- Magic in the Details: You have a keen eye for detail, ensuring campaigns are executed to perfection across multiple channels
- A Storyteller: You know how to spin a good story, and what gets people engaged. You might have some experience with PR, with a basic understanding of how to engage media and gain brand coverage
- Overall, you’re positive, collaborative and bring a can do attitude. A team player who proactive, able to coordinate multiple projects independently, and thrive in a vibrant, ever-changing environment
What the job involves
- At Blank Street, our Marketing team is small and we work across all channels
- We’re looking for a creative Senior Marketing Associate to execute Blank Street’s seasonal campaigns, and activations
- This role is essential in making our ideas come to life across multiple channels, engaging our audience, and helping to tell our story in ways that feel fresh, fun, and exciting
- As a vital part of our marketing team, you’ll roll up your sleeves and work directly on campaign execution and brand initiatives that get people talking
- Campaign Ideation: Looking ahead to the drinks we have launching, you’ll work with the Marketing team to brainstorm creative marketing concepts that bring our products to life. We pride ourselves on creative campaigns, and ideas come from every level
- Campaign Execution: You’ll manage the execution of campaign tasks from start to finish, making sure every detail is magical. You’ll be highly organised, with high standards for execution. You’ll have no problem delivering what’s needed on time
- Collaboration: Partner with peers across functions to bring your ideas to life. In your day-to-day, this is likely to be the operations team (for bringing these plans to stores), and the creative team (to develop assets that tell our campaign story in new and engaging ways)
- Channel Planning: You’ll be working across numerous channels, and help roll out campaigns to ensure they reach the right people and are memorable. These channels include events and activations, influencers, digital and PR
- A core part of our campaigns is to create IRL experiences, and so knowledge of how to create memorable activations - and get the right consumers to know about them - is a must
- You’ll be a key part of the team who ideate and brainstorm activations
- You’ll be responsible for the timeline and execution plan for our activations, and will coordinate activations that make an impact whether it’s a pop-up event or a unique brand experience
- You’ll manage the behind-the-scenes details, from coordination to on-site logistics, ensuring a smooth and memorable event
- You’ll capture feedback and metrics from campaigns and events, gathering insights to make each one better than the last
Salary benchmarks
Our take
More people deserve great coffee and Blank Street strives to make this possible. Blank Street’s formula involves technology enabled, micro-footprint brick-and-mortar spaces which operate at a cheap price meaning they can produce excellent coffee, also, at a reasonable price.
What started as one electric-powered coffee cart in 2020 has expanded to over 90 locations across the US and the UK. Blank Street wants to serve coffee cheaper than Starbucks but tastier than Dunkin’ Donuts – its main competitors – and has done so with automation, specifically Eversys espresso makers that can produce 700 drinks an hour.
The chain has received mighty financing too, including from real estate tycoon Tishman Speyer as well as from General Catalyst Partners and Tiger Global Management. This brand is certainly making its mark as its growth has remained at an impressive rate, especially following its entrance into the thriving coffee shop market in the UK.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2023
$20m
EARLY VC
Oct 2021
$25m
SERIES A
Total funding: $52m
Company HQ
South Williamsburg, NY
Leadership
Issam Freiha
(Co-Founder & CEO)Issam co-founded Blank Street in 2020 alongside Vinay. Previously, he was a Partner at Reshape Ventures and Graduated from Columbia University with a BA in Economics & Statistics.
Vinay Menda
(Co-Founder & President)Vinay graduated from NYU Stern School of Business with a Bachelor's Degree in Finance in 2015. And he is currently a Managing Partner at Reshape Ventures.
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