Brand Designer, Persona
$130-160k
+ Equity
Identity verification infrastructure solution
Be an early applicant
Identity verification infrastructure solution
201-500 employees
Be an early applicant
$130-160k
+ Equity
201-500 employees
Company mission
To create the ideal identity verification experience for your business and customers.
Role
Who you are
- A standout portfolio showcasing brand systems, design craft, and work rooted in an understanding of audience and their motivations
- 4+ years of design experience in an agency or in-house environment
- Passion for concept-driven, detail-oriented design with a drive to push creative boundaries
- A collaborative, self-starter mindset, thriving in fast-paced environments with multiple projects of various scales happening concurrently
- Strong communication skills and confidence presenting work to cross-functional teams and leadership
- Fluency in modern design tools (Figma, Adobe Creative Cloud, Notion, and prototyping tools like Protopie)
What the job involves
- As a Brand Designer at Persona, you’ll join our growing Brand Studio, helping shape the company’s creative presence and expand our brand vision as we scale
- You’ll define foundational design principles and explore new facets of the brand, directly influencing Persona’s future
- Beyond evolving the brand itself, you’ll partner with marketing and sales to deliver across events, campaigns, motion design, collateral, swag, presentations, our website, and digital experiences
- From concept to production, you’ll be hands-on in every stage of projects
- This role requires strong collaboration and the ability to manage multiple projects across different teams with creativity, clarity, and impact
- Shape and expand Persona’s brand across campaigns, events, and digital experiences
- Own projects from first idea to final launch, making a visible impact at every stage
- Drive bold, creative work that strengthens our brand and breaks the status quo
- Collaborate with marketing, sales, cross-functional partners to bring big ideas to life
- Elevate the design standard within the brand team and influence how brand shows up in product design
- Help raise the creative bar and build a culture of craft, feedback, and collaboration
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts
Recently, Persona partnered with Member Driven Technologies (MDT) to enhance identity verification for credit unions. This partnership enables credit unions to adjust their identity verification flows in real-time based on risk signals, improving user conversion and fraud deterrence. The collaboration aims to streamline operations and strengthen fraud prevention, both digitally and in branches. Since founding, Persona has been scaling its offerings and now boasts a worldwide presence, serving clients in nearly every country and supporting 20 languages.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$200m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $417.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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