Brand Designer, Persona
$130-160k
+ Equity
Identity verification infrastructure solution
Open for applications
Identity verification infrastructure solution
501-1000 employees
Open for applications
$130-160k
+ Equity
501-1000 employees
Company mission
To humanize online identity by helping companies verify that their users are who they say they are.
Role
Who you are
- A standout portfolio showcasing brand systems, design craft, and work rooted in an understanding of audience and their motivations
- 4+ years of design experience in an agency or in-house environment
- Passion for concept-driven, detail-oriented design with a drive to push creative boundaries
- A collaborative, self-starter mindset, thriving in fast-paced environments with multiple projects of various scales happening concurrently
- Strong communication skills and confidence presenting work to cross-functional teams and leadership
- Fluency in modern design tools (Figma, Adobe Creative Cloud, Notion, and prototyping tools like Protopie)
What the job involves
- As a Brand Designer at Persona, you’ll join our growing Brand Studio, helping shape the company’s creative presence and expand our brand vision as we scale
- You’ll define foundational design principles and explore new facets of the brand, directly influencing Persona’s future
- Beyond evolving the brand itself, you’ll partner with marketing and sales to deliver across events, campaigns, motion design, collateral, swag, presentations, our website, and digital experiences
- From concept to production, you’ll be hands-on in every stage of projects
- This role requires strong collaboration and the ability to manage multiple projects across different teams with creativity, clarity, and impact
- Shape and expand Persona’s brand across campaigns, events, and digital experiences
- Own projects from first idea to final launch, making a visible impact at every stage
- Drive bold, creative work that strengthens our brand and breaks the status quo
- Collaborate with marketing, sales, cross-functional partners to bring big ideas to life
- Elevate the design standard within the brand team and influence how brand shows up in product design
- Help raise the creative bar and build a culture of craft, feedback, and collaboration
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded and themed to create custom-tailored flows for any use case.
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location and behavioural patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts.
An impressive partnership with MDT saw Persona enable credit unions to adjust their identity verification flows in real-time, strengthening fraud prevention. The company continues to attract funding which supports the scaling of its offerings and reach. In fact, in 2025, it reached a $2 billion valuation, which showcases the success it has had.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$200m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $417.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO & Co-founder)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO & Co-founder)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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