Head/VP of Digital Marketing and Media, Brooklinen
$220-275k
Plus a 30% bonus and competitive equity grants
2 days a week in office (Brooklyn, NY)
Luxury bedding and loungewear
Open for applications
Luxury bedding and loungewear
101-200 employees
Open for applications
$220-275k
Plus a 30% bonus and competitive equity grants
2 days a week in office (Brooklyn, NY)
101-200 employees
Company mission
To bring a good, luxurious night's sleep to everyone by providing high-quality yet affordable bedding and home essentials.
Role
Who you are
- 14+ years of marketing experience with deep expertise in performance marketing and experience in customer retention, as well as building out full funnel media strategies
- Expertise leading in-house performance marketing at a DTC brand, with a focus on both profitability and growth
- Proven track record of owning large marketing budgets with experience optimizing the marketing mix for efficiency
- Track record developing a comprehensive strategy and plan that drives customer acquisition, activation, retention, and reactivation across the top, middle and bottom of the funnel
- Expert knowledge in digital media planning, buying and optimization, SEO/SEM strategies, retargeting, paid social, etc
- Must have strong and rigorous experience with reporting - both in Excel as well as with a BI tool (Looker, Tableau etc)
- Highly analytical and data driven with deep understanding of DTC KPIS (LTV, CPA, ROAS, LTV/CAC, % organic, churn, attribution model) as well as the latest in measurement tools
- A highly effective collaborator who can drive initiatives effectively across cross-functional teams
- Can attract, develop, support, reward and retain highly skilled and high-performing teams
- Demonstrates professional maturity, as well as in-depth industry knowledge
- Possesses a blend of analytical rigor and creative proficiency; strong mix of right and left-brain
- Experience articulating insights, strategies and presenting to senior management and Boards
- An action-oriented self-starter who can set strategy and drive execution with a “roll up the sleeves” approach that rallies others to take initiative
- Understands the value and importance of brand
- Ideally, has a passion for the home industry
What the job involves
- We’re thrilled to be looking for a Head/VP of Digital Marketing and Media to join our team in Brooklyn, NY
- Reporting to our Chief Marketing Officer, you will oversee the Growth, Retention, and Affiliate/Influencer teams and will be responsible for elevating Brooklinen’s full-funnel marketing strategy
- Based on experience, lead Brooklinen’s full-funnel marketing strategy to drive significant growth in top and bottom-line performance through expansion into new marketing channels and improvement of existing marketing efforts
- Align overall budgets and KPIS with the Finance team and business goals. Use those KPIS to inform marketing strategies
- Lead and grow the Acquisition and Retention teams, and provide structure, process, and standards for these teams to ensure success
- Own the spend strategy across all channels; strategically allocate spend and lead a team of channel managers
- Develop Acquisition strategy to reach and acquire new customers across the funnel, specifically focusing on new mid to upper funnel media channels
- Evaluate and optimize existing marketing and performance channels
- Provide strategic direction for Retention program, including CRM channel performance, loyalty programs, testing, and expansion
- Partner with Brooklinen’s leadership and Finance teams to forecast and set KPIs around traffic, conversion, new and repeat customers and propose marketing budgets accordingly
- Work closely with brand teams to ensure all organic channels are being used to optimize ROI
- Partner cross-functionally with Digital Product, Creative, Merchandising, Operations, and Finance to inform marketing strategy
- Lead measurement strategy to guide marketing investment. Must have experience with MMM, Incrementality testing, and attribution models
- Develop reporting and insights to be shared at the Board and Executive team level
- Own the headcount planning for the Marketing team to identify any gaps and opportunities to fill them
- Analyze and report on the performance of all marketing efforts to senior leadership
Our take
Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.
In a crowded market for home essentials, Brooklinen has proven to be hugely profitable. Its strategy of focusing on a vertically integrated supply chain has paid off with significant revenue. By creating lightweight and durable sheets designed to soften after each wash cycle, Brooklinen provides an attractive option for those wanting luxury sheets without the hefty price tag.
From the funding it has received, Brooklinen has been able to invest in its product range, such as through its expansion to loungewear to offer more options for customers. Further, the opening of physical stores in highly profitable locations has been a smart move by the company, and it currently has plans to open 30 stores by 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2020
$50m
GROWTH EQUITY VC
Mar 2017
$10m
SERIES A
Total funding: $60.1m
Company benefits
- Hybrid work
Company values
- Amazing Products: Qyality is our top priority. We use the most luxurious materials and partner with top caliber factories
- Better Experience: We believe shopping should be simple and hassle-free, so we've curated an experience to offer only the best options
- A Personal Touch: Our emphasis is on service and we strive to make a product that is exactly what you are looking for. Don't see it? Just ask
- Efficient Supply Chain: Did you know sheets retail for up to 10x what they cost? By removing layers of unnecessary cost, we deliver the best possible value to you
Company HQ
Dumbo, NY
Articles
Leadership
Rich Fulop
(Co-Founder)After studying at New York University, Rich worked for 3 years as an Associate at Gain Capital, before a year at Bernstein Global Wealth Management. In August 2013, he left his role at NBC Universal to co-found Brooklinen, where he works as CEO.
Vicki Fulop
(Co-Founder)Graduated from New York University with a B.A in History. Co-founded Brooklinen in 2014 and served as the CCO for almost 7 years.
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