Senior Demand Generation Manager, TeamSense
$115-145k
Attendance management for manufacturing
Posted today
Attendance management for manufacturing
21-100 employees
Posted today
$115-145k
21-100 employees
Company mission
To revolutionize attendance in the manufacturing industry by providing a cutting-edge, text-based absence management and communication solution that connects hourly employees with their organizations.
Role
Who you are
- If you're data-driven, results-oriented, and passionate about delivering exceptional demand-generation programs, this is your role!
- Proven success in B2B SaaS demand generation
- Proficient in a marketing automation platform, specifically Hubspot
- Strong analytical skills with experience tracking and optimizing campaign performance through data insights
- Ability to balance strategic planning with hands-on execution
- Strong communication skills with a proven ability to work cross-functionally and influence without authority
- Passion for testing new strategies, tools, and methods to stay ahead of market trends
- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously
- Can manage complexity well and are adaptable to change
- BONUS: Familiarity with workforce management or HR tech industries
What the job involves
- The Demand Generation Manager is a critical, revenue-focused role responsible for driving demand and creating a pipeline through innovative marketing strategies
- You’ll plan, execute, and optimize campaigns across multiple channels while collaborating with cross-functional teams to fuel business growth
- As a key marketing team member, you’ll own the success of demand generation initiatives, working hand-in-hand with sales, marketing, and external partners to deliver results that matter
- Develop and Execute Campaigns: Strategically plan, execute, and manage demand generation efforts, including email campaigns, webinars, digital advertising, ABX strategies, and more
- Cross-Functional Collaboration: Partner closely with sales, marketing, and revops teams to ensure alignment on campaign objectives and lead quality
- Performance Monitoring: Measure, analyze, and report on campaign performance and ROI, leveraging tools like HubSpot, Google Analytics etc
- Funnel Optimization: Identify gaps and opportunities at each stage of the marketing funnel and implement strategies to improve lead quality and conversion rates
- Innovative Testing: Experiment across channels, audiences, and messaging to refine tactics and uncover growth opportunities
- Event Marketing: Oversee demand generation efforts for virtual and in-person events, ensuring strong alignment with broader marketing and sales goals
- Content Creation and Collaboration: Create high-performing marketing assets, including landing pages and performance marketing assets, while collaborating with internal teams and content partners to ensure alignment and consistency with overall marketing strategies
- Vendor and Partner Management: Manage relationships with external vendors, agencies, and platforms to optimize lead generation and conversion efforts
Our take
Keeping up with call-outs, shift changes and absences for hourly workers can be difficult, and the mismanagement of staff shifts can result in poor company-worker relationships. TeamSense allows businesses in the manufacturing industry to communicate about absences with their hourly workforce via text, and track attendance from one place.
It is this text-first approach, that does not require a new app, that separates the company from its competitors. Onboarding is faster and workers do not need to learn new workflows, as they are instead guided through the process of reporting an absence via a simple survey in their normal text app.
For employers, they gain a way to easily communicate with workers and avoid the stress of disputes, building stronger trust with their workforces. This idea has been well-received, and TeamSense has raised promising funds that will be used to hire development and go-to market teams.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Health, Vision, and Dental Coverage
- Flexible Spending Account (FSA) and Health Savings Account (HSA)
- Flexible Paid Time Off (PTO)
- Remote Office Budget
Company values
- We operate as one team
- We embrace diversity of thought
- We support our local communities
- We work hard to earn our customers' trust
- We celebrate the growth of our employees
Articles
Leadership
Sheila Stafford
(CEO)Member of the Forbes Business Council. Former Director at the Fortive Innovation Studio, and was the General Manager of Industrial Imaging at Fluke Corporation.
Alison Teegarden
(Head of Strategy & Product Operations)Former Director at the Fortive Innovation Studio. Was a Business System Leader at Fluke Corporation, and also worked in Strategic Development at Fortive.
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