Senior Product Marketing Manager, HiBob
+ Company share options plan
2+ days a week in office
A modern HR platform powering productivity, engagement, and retention
Open for applications
A modern HR platform powering productivity, engagement, and retention
1001+ employees
Open for applications
+ Company share options plan
2+ days a week in office
1001+ employees
Company mission
To create a modern work experience that empowers organisations to be remarkable.
Role
Who you are
- This role is perfect for someone who wants to work smarter, not just harder
- Proven experience in B2B SaaS product marketing, ideally in a fast-paced or high-growth environment
- Strong positioning and messaging skills with a focus on business outcomes and multi-stakeholder sales cycles
- A track record of developing and executing effective go-to-market strategies in collaboration with sales, product, and marketing teams
- Excellent storytelling and content creation abilities across formats (e.g. one-pagers, decks, web copy, sales tools)
- Experience conducting customer research, persona development, and win/loss analysis
- Comfort working across regions and tailoring messaging by geography, vertical, or buyer persona
- Hands-on experience using generative AI tools (e.g. ChatGPT, Gemini, Jasper, Claude, or NotebookLM) as part of day-to-day product marketing work
- A proactive, curious mindset with a willingness to test, learn, and adapt
- A collaborative approach - comfortable working across functions and time zones
- An interest in exploring how AI can elevate creativity, improve efficiency, and scale impact
Desirable
- Experience using AI tools (e.g. ChatGPT, Jasper, Writer, Mutiny, Folloze) to support content creation or workflow automation
- Familiarity with Account-Based Marketing (ABM) strategies and field marketing collaboration
- Background in HCM or experience marketing to HR, IT, or Finance buyers
- Exposure to multiple customer segments (e.g. mid-market, large accounts, regional enterprise)
What the job involves
- You’ll be part of a lean, supportive team where people drive the thinking, and AI helps with the heavy lifting - whether that’s drafting first-pass content, repurposing assets, or automating repetitive workflows
- As a Senior Product Marketing manager at HiBob, you’ll lead strategic go-to-market initiatives across segments and regions
- This is a global role partnering with regional sales, marketing, and our other wider product marketing team to develop compelling value propositions and tailored strategies for diverse industries, buyer personas, and market dynamics
- You’ll bring together customer insight, stakeholder alignment, and business impact to shape messaging, content, and enablement that drives pipeline and revenue
- You’ll also leverage AI tools and scalable workflows to amplify your output - freeing up more time for high-impact, creative work
- Collaborate closely with your team, manager, and HiBob’s in-house AI team to shape and implement an AI strategy that enhances product marketing GTM workflows and scales execution across segments and regions
- Partner with global sales, marketing, and product teams to drive pipeline and revenue through tailored, insight-driven go-to-market strategies
- Develop compelling messaging, content, and enablement that reflects deep customer understanding and delivers measurable business impact
- Work closely with marketing, sales, and customer success to deliver actionable market, customer, and competitive insights across key segments and regions
- Develop value propositions and messaging focused on business outcomes, tailored by persona, geography, and industry
- Lead the development and execution of go-to-market strategies for launches and key initiatives, partnering with regional teams to adapt for local relevance
- Act as the voice of the customer across growth segments, refining ICP definitions, advocating for buyer needs, and identifying evolving trends
- Collaborate with global marketing to design and deliver targeted campaigns that build awareness and generate qualified pipeline
- Partner with sales leaders to shape account strategies and deliver GTM motions that support complex, multi-stakeholder deal cycles
- Conduct customer research to deeply understand buying dynamics and sharpen positioning over time
- Use AI tools to create and repurpose content at scale - including one-pagers, decks, web copy, videos, and persona-specific collateral
- Collaborate with our internal AI and PMM teams to test and refine repeatable prompt libraries and workflow templates
- Continuously explore new AI tools and processes to improve GTM speed, content consistency, and global scalability
Salary benchmarks
Our take
Developing and maintaining talent is a big challenge for companies that are scaling quickly. Hibob are trying to be one of the solutions.
There are an increasing number of startups attracting huge amount of investment and being pushed to scale their business fast, meaning the customer base for Hibob's services is big and growing.
Hibob have attracted high profile customers like Monzo, eToro, and Receipt Bank, which gives them great credibility for selling to other companies.
Hibob's recent acquisition of Cassiopeia - a Workplace Relationships Analytics Startup, will afford companies better insights to improve team communications and support flexible work models. Together, they wish to offer thousands of companies the tools they need to maximize the employee experience in our increasingly digital world.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Sep 2024
$150m
SERIES E
Sep 2023
$150m
LATE VC
Total funding: $715m
Company benefits
- Company share options plan
- Flexible hybrid working model
- Work from home allowance: to get your home office set up how you like it
- Volunteering days: Two days each year to support your community
- Employee referral program paying up to $2,500 for each successful referral
- Work from anywhere: Temporary remote work from anywhere in the world for up to two months (after six months of employment)
- Fun company and team social events (locally and virtually with our global teams)
- Bob Balance Days: A company-wide long weekend at the beginning of each quarter (four additional days of leave)
- Generous annual leave allowance
- Pension scheme
- Birthday day off: Take the day off and receive a special gift
- Cash allowance for health insurance
- Travel season ticket loan
Company values
- Bring me, win as we: When we come together as a global team, we can build something trailblazing. Every Bobber can show up as their authentic self, strengthening the connections in our village and having an exponential impact.
- Build the exceptional: Everyone contributes to building the exceptional at HiBob. We are leading the way in what a functional, flexible, and fun HR platform and mindset looks like.
- We do what we say: We are intentional and take pride in aligning our actions with our words. We deliver today on the promises we made yesterday. We actively use our product and seek to drive best practices.
- Trust and empower each other: Bobbers shine when those around them shine, too. We hire smart people who have the freedom to do their jobs in the best possible way.
- Interact with transparency and openness: Information is a resource to be shared, not a resource to be guarded.
- Grow through what we go through: We need to be agile and adapt. With every challenge and experience we go through, we learn, improve, and remain resilient.
Company HQ
London, UK
Articles
Leadership
Israel David
(Co-Founder & CTO)Previously SVP of Technology at Kenshoo, VP of IT Business Management at VMware, and VP/GM at 48Upper.
Ronni Zehavi
(Co-Founder & CEO)Previously co-founded Team8 and Cotendo. He also spent two years at Akamai Technologies as a Senior VP and GM of the Security Division.
People progressing
Albin joined HiBob in 2020 as a Business Development Manager for the Nordics. Since then they have held multiple roles and now serve as the Sales Director for Northeastern US & Canada.
Diversity, Equity & Inclusion at HiBob
- Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we’re committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire. We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
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