Marketing Manager, Kiva

Engagement & Retention

$70-85k

Figma

Adjust

Asana

Google Workspace

Mid and Senior level

Remote from US

More information about location

International non-profit expanding financial access

Open for applications

International non-profit expanding financial access

201-500 employees

B2CB2BLendingCharitySocial Impact

Open for applications

$70-85k

Figma

Adjust

Asana

Google Workspace

Mid and Senior level

Remote from US

More information about location

201-500 employees

B2CB2BLendingCharitySocial Impact

Company mission

To expand financial access to help underserved communities thrive.

Job

Company

Role

Who you are

3-5 years of email marketing experience with a proven track record of leading successful campaigns and driving growth
Strong background in email marketing, with expertise in campaign strategy, segmentation, A/B testing, and optimization
Excellent data analysis skills, with the ability to interpret performance metrics, document and share findings, and adjust strategies accordingly
Demonstrated experience in multi-channel marketing, including email and on-site optimization
Strong project management skills with the ability to manage complex campaigns and deadlines across multiple teams
Creative and strategic thinker with the ability to innovate and develop compelling marketing ideas
Experience with marketing tools such as Iterable, Figma, Asana, Google Workspace, and analytics platforms
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders
Passion for Kiva’s mission and a commitment to improving financial access for all

What the job involves

The Marketing team is a team of agile, collaborative and data-driven marketers and creative professionals. We are responsible for driving engagement via email, the largest marketing channel at Kiva, and helping design end-to-end user experiences to improve retention
We are responsible for engaging lenders to help crowdfund loans to marginalized entrepreneurs around the world as well as engaging donors to contribute to Kiva’s mission to expand financial access
The Marketing Manager plays a critical role in implementing the strategy, execution, and optimization of Kiva’s marketing campaigns, with a focus on driving engagement, retention, and growth
This position will be a strong voice on the marketing team and collaborate cross-functionally to ensure that campaigns are aligned with Kiva's mission and strategic goals
You will use strategic thinking, creative problem-solving skills, and data analysis expertise to drive impactful initiatives from start to finish for our organization and impact for the communities we serve
Develop and optimize email marketing strategies for annual and ongoing campaigns, overseeing the email marketing calendar, segmentation, personalization, and A/B testing to improve performance and drive engagement and retention
Collaborate with the Creative Studio to develop and optimize campaign assets, ensuring creative excellence and consistency across all channels
Use data analysis to evaluate the performance of campaigns, conducting regular performance reviews and suggesting strategic adjustments to maximize impact
Identify new opportunities for growth and engagement based on market trends, audience behavior, and campaign insights
Lead the planning and execution of key marketing initiatives, managing timelines and resources effectively
Work cross-functionally with teams such as Product, Customer Success, and Engineering to ensure integrated and effective campaign execution and user experiences
Manage and maintain marketing tools such as Iterable, Asana, Figma, and Google Workspace and leverage data to drive informed decision-making
Stay updated on industry trends, emerging technologies, and best practices in marketing to drive continuous improvement in strategies and tactics
Ensure compliance with marketing regulations and best practices, particularly related to email marketing, customer privacy, and CAN-SPAM

Our take

Over 1.7 billion people around the world are unbanked and can’t access the financial services they need. This means they are missing out on some of the key ingredients of business success.

Kiva wants to fix this. In a nutshell, it offers crowdfunded loans that unlock capital for underserved communities. This not only enhances the quality and affordability of financial services but also tackles the underlying obstacles to financial inclusion. Kiva's approach revolves around providing loans rather than donations, bringing sustainable transformation to deserving communities where previous charity-based efforts provided only temporary relief.

Kiva's achievements are remarkable: to date, it has facilitated over $2 billion in loans, benefiting over 5 million people in 84 countries. With rapid advancements in communication and transportation fueling global interconnectedness, Kiva is poised for further growth. This global shift presents new opportunities worldwide, positioning Kva to expand its positive impact.