Senior Product Marketing Manager, Human Interest
$160-170k
+ bonus of up to 10% of the annual salary
Full-service 401(k) plans for SMBs
Job no longer available
Full-service 401(k) plans for SMBs
501-1000 employees
Job no longer available
$160-170k
+ bonus of up to 10% of the annual salary
501-1000 employees
Company mission
Human Interest's mission is to ensure that people in all lines of work have access to retirement benefits.
Role
Who you are
- The Senior Product Marketing Manager is a seasoned marketer who can do the job with minimal supervision
- You need to be a self-starter and be able to navigate the unknown
- You’re the right fit for this role if you are comfortable with figuring things out as you go, default to action, and adapt to additional responsibilities which may span across revenue marketing, customer marketing, and sales enablement
- And, as we go 24,791 mph, you should be comfortable with change
- 10+ years of marketing experience with at least 5 years in product marketing or product management
- Experience growing strategic B2B market segments with best practices you can implement on day one
- An obsession with customers and data
- A talent for identifying, communicating, and delivering value
- Meticulous organization and time management skills
- Hands-on experience managing campaigns using Salesforce and Marketo
- People management experience within a revenue marketing organization
- Excellent interpersonal and cross-functional skills – you have the ability to think and communicate creatively, thoughtfully, and on your feet with diverse technical and non-technical team members
- Proven ability to work effectively across marketing and sales organizations
- Experience working in a fast-paced, high growth software company where change is a constant
- Self-starter, ability to lead innovative, entrepreneurial efforts, and drive for excellence
- Ability to manage multiple projects, determine project urgency and execute detailed action plans
- Able to function independently, as well as collaboratively with other team members
What the job involves
- Human Interest is rapidly expanding to help more businesses offer retirement benefits to their employees and we need an experienced product marketer to help us deliver our offering to a massive but fragmented market
- Reporting to the Director of Revenue Marketing, this role will help us evolve our segmentation, positioning, and messaging strategy to maximize the value we deliver to our customers
- Product marketing is a new function for our company and as one of the first hires on this team, you will play a pivotal role in helping to define our strategy
- You will be obsessed with our customers and endlessly advocate for better ways to reach and serve them
- This is a highly cross-functional position that will partner with our Revenue and Product teams on a day-to-day basis to ensure they have the resources they need to communicate our value proposition and differentiation
- This high visibility position will put you front-and-center in front of all Revenue teams as well as Product, Engineering, and Legal/Compliance
- Whether it is a new competitor or new product launch, you will be juggling multiple projects at the same time, often with incomplete information
- Perform extensive and ongoing dissection of our market to identify strategic customer segments and messaging opportunities
- Build a customer insights engine that delivers analysis and key findings to the entire company
- Own the competitive landscape by conducting thorough research on competitors and identify our unique value proposition, objection-handling, and develop resources for field teams
- Through sound reasoning surmise how to best position Human Interest to employers and plan participants, highlighting the benefits and capabilities that differentiate us
- With Product, work on developing and launching new product features and messaging accordingly
- Integrating user-experience and field feedback into product updates and innovation
- Create customer personas, customer case studies, education resources, and product training that enable our Marketing, Revenue, and Customer Success teams to better serve employers and plan participants
- Relentlessly optimize messaging based on actual results; it is never “one and done” here; we continue to improve, measure results, and iterate again
- Work closely with Partner Marketing and together determine the best way to reach our different audiences - HCM, SBOs, Accountants, Financial Advisors, etc
- Partner with Revenue Enablement to roll-out training and talk tracks for each of our teams: Customer Service, Customer Onboarding, Sales and Partnerships
- Map and investigate the end-to-end customer journey, partner and connect across functions to improve the experience
- Identify new omni-channel marketing campaigns opportunities for Marketing to execute
- Usher in our go-to-market strategy as we evolve our offering, including naming, positioning, and launch marketing
- Listen weekly to Gong calls to identify areas of opportunity, particularly around win/loss
- Share your analysis and recommendations with Human Interest leadership
- Across the organization, employees are consistently messaging our value prop
- We are winning more deals month-over-month
- Sales teams are confidently positioning against our competitors and our Retention team is saving more customers
- Flawless execution of product launches on schedule that prepares the field teams without last-minute scrambling
Our take
Human Interest is a company offering 401(k) for small and medium-sized businesses (SMB). SMBs have historically been unable to afford benefits for employees, leaving around 40 million Americans without a retirement plan. Human Interest is helping to change this with its platform that has eliminated all 401(k) transaction fees.
The company has seen strong adoption from businesses that have not previously had retirement benefits, including construction, retail, and hospitality - making waves in its target market. Its successes so far have allowed Human Interest to sharpen its competitive edge against similar companies such as Guideline.
With a series of substantial funding rounds under its belt -including an impressive $50 million from Morgan Stanley - the company is preparing the foundations for a stock market listing. An indicator of this is its hiring of fresh leadership talent who have previously worked at tech firms that have undergone successful IPOs.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jul 2024
$242m
LATE VC
Aug 2021
$200m
SERIES D
Total funding: $577.1m
Company benefits
- A great 401(k) plan: our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation
- Top-of-the-line health, dental, and vision, with employee premiums fully paid and dependent premiums 50% covered by Human Interest
- Stock options for every employee
- Generous FTO (exempt) and PTO (non-exempt) policies
- HSA or FSA offering with an annual employer contribution
- An annual membership to One Medical Group, with membership fees paid by Human Interest
- Short/Long-term disability and life insurance
- Generous parental leave policy
- Dollar-for-dollar match of employee donations to nonprofit 501(c)(3) organizations, up to $1,000 per year
- Monthly work from home stipend
- Comprehensive training and professional development via Beacon U plus an annual education stipend
- Annual wellness stipend
Company HQ
Financial District, San Francisco, CA
Leadership
Roger Lee
(Co-Founder)Co-founder and CEO at Comprehensive. Studied Applied Mathematics at Harvard. Also co-founded Sub Profile and Thunder.
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