Measurement & Analytics Manager, Whalar

Salary not provided

Tableau

Looker

Excel

Google Sheets

Power BI

Senior and Expert level

London

More information about location

Office located in Farringdon, London

Creator talent & brand partnerships agency

Job no longer available

Creator talent & brand partnerships agency

201-500 employees

B2BEnterpriseMarketingContentSocial MediaAdvertising

Job no longer available

Salary not provided

Tableau

Looker

Excel

Google Sheets

Power BI

Senior and Expert level

London

More information about location

Office located in Farringdon, London

201-500 employees

B2BEnterpriseMarketingContentSocial MediaAdvertising

Company mission

To harness the power of the creator community by encouraging positive social change through strategic partnerships with world-class creators, brands, and leading social platforms.

Job

Company

Role

Who you are

We are seeking an experienced Measurement & Analytics Manager to join our EMEA measurement team at Whalar
Bachelor's degree in a quantitative field such as mathematics, statistics, or computer science (or work experience that reflects proficiency in these areas)
5+ years of experience in a data analysis role, with at least 2 years of experience in the marketing/advertising space
Strong analytical and problem-solving skills
A passion for measurement and insights
Top Excel/Google sheets and Powerpoint/Google Slides skills
Familiarity with social media platforms and influencer marketing
Excellent communication and presentation skills; comfortable explaining technical topics to non-technical users
Experience with data visualisation tools such as Tableau, Google Looker or Power BI

What the job involves

In this role, you will be responsible for leading on influencer campaign measurement and data analysis, providing insights and recommendations to inform strategy and optimisation
You will also be responsible for supporting the Director of Measurement & Analytics on new business, client learning agendas and thought leadership / meta-analysis
Lead on the design, set up, execution and delivery of our brand lift studies, in collaboration with our partner Element Human (and on occasion other 3rd parties)
Collaborate on wrap reporting for priority clients and support client teams with producing an insights driven narrative
Collect, organise, and analyse data from a variety of sources to inform influencer marketing campaigns
Use data to identify opportunities for optimisation and improvement in influencer marketing campaigns
Work with cross-functional teams to provide data-driven recommendations and support decision-making
Ensure the smooth operation of the analytics function, including data quality control and process improvement
Stay up-to-date with the latest trends and best practices in data analysis and influencer marketing

Salary benchmarks

Our take

The creator economy is worth billions, but in many ways it is still in its infancy. There are few clear paths to connect brands, content creators, and social platforms in a holistic way. Whalar, however, is challenging this notion by directly managing creator talent and brand partnerships.

Whalar delivers complimentary services encompassing talent management and brand partnerships, as well as proprietary technology platforms to power campaigns at scale. Though founded as a simple influencer marketing agency, the company has been astute in its hiring to build up its expertise, bringing on board executives with experience across the social media, consumer goods and advertising industries.

The company’s client list tells its own story – with notable names including Google, TikTok, McDonalds and Spotify. Operating in such lucrative circles has allowed Whalar to expand internationally. The company has also begun bolstering its standing through the acquisitions of C Talent (a consultancy that represents high-profile Deaf and Disabled talent), and creator management company Sixteenth.

Steph

Company Specialist at Welcome to the Jungle

Insights

15% employee growth in 12 months

Glassdoor (2.5)

Company

Funding (2 rounds)

Sep 2017

$3m

SEED

Mar 2016

$0.6m

SEED

Total funding: $3.6m

Company benefits

Remote/flexible work with offices in NY, London, LA and Malaga
25 working days of paid vacation each year, with office closure between Christmas and New Year's Day
Up to four months of fully paid parental leave
Charity volunteer days
Home office stipend
Professional development stipend
Company-wide yearly bonus
Private medical insurance
Health cash plan
Private pension scheme
Monthly phone/internet reimbursement
Calm App subscription (Add up to 4 dependents)
Fwrd personal development App subscription

Company HQ

Fulton Ferry District, NY

Leadership

James Street

(Co-founder)

Co-CEO at Whalar Group and Member of the Advisory Board at Cerqular. Co-founded and is still active at clothing brand Old Harry, and wristwatch brand Shore Projects.

Neil Waller

(Co-founder)

AAF Hall of Achievement Inductee. Also co-founded Shore Projects and Old Harry. Is a founding investor in a number of startups including EnviroBuild, Project Blu and Gratsy.

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