Principal Events Manager, Smartsheet
$147-200k
This role will be eligible for a market competitive incentive opportunity
Dynamic workspace platform for collaboration
Be an early applicant
Dynamic workspace platform for collaboration
1001+ employees
Be an early applicant
$147-200k
This role will be eligible for a market competitive incentive opportunity
1001+ employees
Company mission
to empower anyone to drive meaningful change — for themselves, their businesses, and the world.
Role
Who you are
- 10+ years of B2B marketing experience, specifically in Tier 1 global industry events, Demand Generation, or Field Marketing with an enterprise focus
- Proven track record driving pipeline creation, acceleration, and revenue impact in high-growth environments
- Deep understanding of executive-level engagement and tailoring messaging for complex buying committees and large-scale deals
- Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting
- Exceptional ability to navigate ambiguity, lead cross-functional teams, and build processes from the ground up
- B2B SaaS experience strongly preferred
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
What the job involves
- We are searching for an experienced global events manager who thrives in evolving environments and is excited to help establish, scale, and mature demand-based event marketing capabilities. As a strategic contributor, you will help define success for the Global Demand Events Marketing team and contribute to the operating model, programs, and execution frameworks required to deliver predictable pipeline impact
- You will report to the Director of Demand Events, based in North America, and will balance global consistency with account-specific nuance while serving as a contributing voice for strategic motions in global planning and prioritization
- Lead end-to-end execution of a global portfolio of Tier 1 and Tier 2 third-party and proprietary events, translating global strategy into detailed plans, timelines, and deliverables
- Own planning and delivery of industry conferences, sponsorships, hosted experiences, and proprietary programs across regions, ensuring consistent, high-quality execution aligned to global standards
- Partner cross-functionally with Product Marketing, Growth Marketing, Field Marketing, Content, Design, Sales, SDRs, and Marketing Operations to operationalize integrated event campaigns and ensure alignment with go-to-market priorities
- Drive event programs that generate measurable pipeline and customer engagement through meeting programs, lead capture, attendee journeys, and coordinated post-event follow-up
- Manage execution of global sponsorship programs, ensuring fulfillment of contractual deliverables including booths, staffing plans, capture frameworks, speaking engagements, customer events, and executive activations
- Oversee agencies and vendors responsible for production, logistics, shipping, and on-site delivery, ensuring seamless and on-brand event experiences
- Manage event budgets, forecasting, and spend tracking to deliver programs efficiently and within approved investment levels
- Lead project management across complex workstreams, driving alignment, accountability, and clear communication among stakeholders
- Develop and maintain scalable processes, templates, and workflows that enable consistent global execution and improve operational efficiency
- Provide day-to-day guidance and mentorship to event managers and coordinators, supporting prioritization, workload management, and professional development
- Partner with Marketing Operations to track performance, measure pipeline influence, and deliver post-event reporting and insights
- Continuously evaluate programs to improve attendee experience, operational rigor, and overall program effectiveness
- Other duties as assigned
Our take
With teams increasingly moving to remote work across many industries, companies have been reaching for tools to keep operations smooth and communications open. Founded in 2005, Smartsheet is a cloud-based work management platform helping a vast range of companies, from small businesses to large enterprises, plan, track, and report on work.
Like other team collaboration software companies, such as Lucid and Atlassian, Smartsheet saw strong growth in the early 2020s and achieved 17% year-on-year revenue increases through 2025. If the company can maintain this success, it stands to make real gains in a global team collaboration market expected to be worth about $20 billion by 2028.
Smartsheet has embedded itself across various industries, with deep integrations with applications from the likes of Salesforce, Atlassian, Google, and Microsoft, making it the first work management sector Unicorn to reach $1 billion in recurring annual revenue in 2024. Thanks to its successes, it was bought by Blackstone and Vista Equity Partners for $8.4 billion in 2025 with an eye on further international scaling, leveraging the reach of its new parent companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$60.1m
SERIES F
May 2014
$35m
SERIES E
Total funding: $127.5m
Company benefits
- Lucrative Employee Stock Purchase Program (15% discount)
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Incidental Sick Leave
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to LinkedIn Learning online courses
- Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location (role specific)
- HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
- Equity - Restricted Stock Units (RSUs) with all offers
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
Company HQ
West Bellevue, Bellevue, WA
Leadership
Brent Frei
(Founder & Board Member)Brent worked at Motorola and Microsoft for 4 years before founding Onyx Software in 1994 and Smartsheet in 2005. They have been a Board Member since, alongside working as CEO of TerraClear.
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