Influencer Marketing Manager, Somerce

Salary not provided

Offers Performance-related bonus / commission aligned to commercial impact

Mid and Senior level

London

Manchester

TikTok shop agency working across affiliate, live & content

Be an early applicant

TikTok shop agency working across affiliate, live & content

21-100 employees

B2BSaaSSocial Media

Be an early applicant

Salary not provided

Offers Performance-related bonus / commission aligned to commercial impact

Mid and Senior level

London

Manchester

21-100 employees

B2BSaaSSocial Media

Company mission

To build the social commerce operating system to enable brands to have the resource to build themselves into 8 and 9 figure social commerce businesses.

Job

Company

Role

Who you are

You’re expected to challenge, suggest, optimise and lead
This is a role for someone who enjoys responsibility and impact
Proven experience in influencer marketing for ecommerce brands
Strong understanding of:
Influencer marketing campaigns
Gifted strategies not just paid collaborations
Ownership of a brand P&L for influencer marketing
Comfortable working with performance data and GMV targets
Commercially minded and confident making decisions
Strong communication skills with both internal teams and clients

Desirable

Experience with TikTok Shop, marketplaces or social commerce
Background in beauty, fashion, lifestyle or FMCG e-commerce

What the job involves

Somerce is a TikTok Shop specialist agency focused on driving GMV for brands
We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy
You’ll act as the strategic lead for your clients while staying close to the numbers day-to-day
Own a portfolio of e-commerce brands on TikTok Shop
Act as the main point of contact while leading strategy, performance and delivery
Build clear, commercially grounded TikTok Shop growth plans
Translate business goals into weekly and monthly trading actions
Own trading calendars aligned to promotions, launches and key retail moments
Lead product merchandising strategy across:
Product selection
Bundling
Pricing
Promotions and incentives
Continuously optimise AOV, conversion rate and GMV
Identify underperforming SKUs and opportunities to scale winners
Own the influencer and affiliate strategy for your client portfolio
Define how affiliates are used to drive GMV
Work closely with creators to:
Set creator priorities
Shape product focus
Align offers and incentives
Build and refine creator trading strategies around:
Deal-led moments
Always-on content
Live and campaign support
Analyse affiliate performance and continuously optimise output
Ensure affiliate activity aligns with overall trading and margin goals
Monitor daily, weekly and monthly performance metrics
Lead performance reviews with clients, backed by clear insights and actions
Forecast GMV and trading performance
Use data over opinions to inform decisions
Fast-paced, high-ownership environment
Minimal bureaucracy, maximum accountability

Our take

TikTok Shop, the commerce wing of the social media platform, has the potential to drive significant sales even through influencers with modest followings. Somerce helps influencers and brands make the most out of TikTok Shop through affiliate marketing, content creation and paid social media.

With beauty and fashion as its speciality, Somerce has connected brands with creators to build sales through the platform. Capitalising on a relatively young market, Somerce has learnt how to navigate a landscape that even TikTok itself is still playing catch-up with. TikTok Shop is something of a new frontier for the eCommerce industry, and through its creator community nurturing strategy, Somerce has risen to the top by treating creators not as promotional channels, but as valuable business partners.

It’s this boutique touch that Somerce uses to connect brands and TikTok creators. In 2025, it opened a creator studio in Manchester, further exemplifying its hands-on approach with creator communities.

Steph

Company Specialist at Welcome to the Jungle

Company

Company benefits

Hybrid/ remote working
"Work from anywhere" policy for overseas work
Regular team socials
Pension Scheme
£50 contribution towards Gym Membership

Company HQ

Camden Town, London, UK

Leadership

Joe Yates

(Founder & CEO)

Previously an Advisory Board Member at Attentive and was a Founder at ASCEND.

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