Product Marketing Manager, Tava Health
+ Equity
More information about location
Mental healthcare platform
Job no longer available
Mental healthcare platform
101-200 employees
Job no longer available
+ Equity
More information about location
101-200 employees
Company mission
To facilitate meaningful connections between mental healthcare providers and their clients.
Role
Who you are
- This role is ideal for a creative and analytical thinker who is passionate about mental health and wants to make a positive impact
- 5+ years of marketing experience, with at least 3 years of product marketing experience
- Experience in market research and analysis to inform product decisions
- Strong project management and collaboration skills, with the ability to form effective partnerships with cross-functional teams—–product, lifecycle marketing, acquisition marketing, customer marketing, and customer success—–to successfully execute your strategy
- Strong verbal and written communication skills, with the ability to clearly articulate your marketing strategy and performance to a broad set of stakeholders
- Self-starter who can deliver on initiatives with little guidance. You must have the ability to work in a fast-paced, deadline-driven environment
- Experience working in the healthcare software-as-a-service sector a plus
- Excellent written and verbal communication skills
- Passionate about mental health and promoting accessible care solutions
What the job involves
- As a Product Marketing Manager, you will play a critical role in positioning, messaging, and go-to-market strategies for our therapist platform
- You'll work cross-functionally to understand customer needs and market opportunities, ensuring that our product reaches the right audience effectively
- Work closely with our product team to thoroughly understand the needs, usage patterns, and sentiments of therapists, segment our therapist audience, and pinpoint feature enhancements that improve their lives while reinforcing product-market alignment within each segment
- Formulate and execute product marketing strategies aimed at boosting product awareness and fostering adoption
- Collaborate with our Provider Growth and Lifecycle Marketing Leads to integrate go-to-market (GTM) strategies into both ongoing initiatives and new campaign launches
- Partner with the provider success and product teams to create enablement materials that effectively communicate our products and services to providers
- Join forces with our product and clinical success teams to test new products, features, and enhancements with providers before the official general availability (GA) launch
- Perform regular competitive analysis to gather insights into actions taken by our direct competitors and service providers in related industries, informing our GTM strategies and product roadmaps
- Team up with product management and sales teams to develop impactful product positioning and messaging
- Conduct market research to uncover trends, opportunities, and the competitive landscape
- Create marketing materials and campaigns designed to boost product awareness and engagement
- Evaluate campaign performance metrics and modify strategies to maximize reach and conversion rates
- Act as a crucial resource for training and supporting the sales team with marketing insights and materials
Our take
Sponsored access to mental health support is quickly becoming a staple of employee benefits packages, as companies race to attract talent and maintain the wellbeing of their workers. Tava Health supplies a mental healthcare platform that serves both employers and individuals, helping to facilitate better access to therapy and other resources.
While competition between mental health startups is fierce, Tava's primary focus on employers and employees should help it to stand out. By partnering with employers and insurers, the platform is able to pair its users with certified therapists for online consultations at no charge and with little fuss, as it bills the employer or insurer directly.
Still a relatively young company, Tava Health has been steadily expanding its network of therapists to cover every US state. It has also grown its headcount and partner network, and looks to secure yet more partnerships in the future than will help it to connect more people to the services they need. Alongside this steady growth, it also secured funding in 2024 to really ramp up its expansion efforts.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Mar 2024
$20m
SERIES B
Dec 2021
$10m
SERIES A
Total funding: $33m
Company benefits
- 100% covered health plan premiums for employees and dependents
- Free therapy benefit
- Up to 12 weeks of gender-neutral parental leave
- Generous PTO
- Free Lunches on Fridays
- Mental health hour each month
Company HQ
Central City, Salt Lake City, UT
Leadership
Dallen Allred
(Co-Founder & CEO)Co-founded and was COO of Artemis Health, a high growth health data analytics company for self-insured employers. Previously co-founded secondary event tickets website Stubtopia.
Jason Ockey
(Co-Founder & COO)Former Senior Associate at Utah-based Kickstart Seed Fund, and was a Boston Consulting Group Associate and Consultant. Prior to this they were an Economics Research Project Manager at Brigham Young University.
Spencer Gardner
(Co-Founder & CTO)Has worked in Software Development, Engineering, and Management for Microsoft, Artemis Health, and Spiff, a high growth sales commission SaaS startup.
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