Senior Manager of Account Based Marketing, OneTrust
$139.1-208.6k
3 days a week in office
Data privacy & compliance platform
Open for applications
Data privacy & compliance platform
1001+ employees
Open for applications
$139.1-208.6k
3 days a week in office
1001+ employees
Company mission
The mission at OneTrust is to help companies use trust as a competitive advantage.
Role
Who you are
- This role is ideal for a data-driven marketer who is passionate about delivering targeted, high-impact experiences to enterprise accounts
- 8–10+ years of SaaS marketing experience, with at least 5 years in ABM roles
- Proven success building and scaling ABM programs with measurable pipeline impact
- Strong proficiency with ABM tech stacks (6sense, Salesforce, custom content platforms)
- Experience presenting to executive stakeholders and translating complex data into actionable insights
- Adept at managing cross-functional initiatives and aligning multiple stakeholders around shared goals
- Strategic thinker with a hands-on approach and a bias for action
- Thrives in a fast-paced, results-oriented environment and can manage multiple complex projects simultaneously
What the job involves
- We’re looking for a strategic and experienced Senior Manager of Account-Based Marketing (ABM) to lead and scale our global ABM efforts
- This leader will report to the VP of Global Demand Marketing and will be responsible for owning end-to-end ABM strategy, driving measurable impact on pipeline, and partnering closely with sales and cross-functional teams to prioritize and execute programs
- Lead the strategic development and execution of a multi-tiered ABM program across key enterprise segments and verticals
- Build and scale a repeatable, strategic ABM program roadmap aligned with pipeline goals, sales priorities, and market opportunities
- Co-own demand generation for ABM—both inbound and outbound—for multiple product lines and buying centers
- Develop an integrated, account-first marketing mix to engage buying committees across the customer lifecycle
- Drive deep buyer insights across target accounts, including pain points, personas, buying groups, and technographics
- Collaborate with cross-functional marketing teams (content, digital, product, field) to develop campaigns, content, and events tailored to ABM goals
- Manage ABM budgets at the offering level with a focus on efficiency metrics like CAC, MQLs, SQOs and pipeline generation
- Partner with sales leadership to align on account prioritization, sales enablement, and joint campaign execution
- Use market signals and intent data to drive proactive cross-functional alignment around messaging, launches, and campaign timing
- Drive reporting, insights, and performance storytelling using ABM technology platforms such as 6sense and Salesforce
Our take
Eye-watering fines for privacy and compliance violations have pushed data privacy and data management high up on the agenda of the world's biggest companies. OneTrust's privacy platform exists to help these companies ensure they are compliant with local laws wherever they operate, with a suite of tools to speed up compliance processes and build "privacy by design".
The company has set about making its offering the most comprehensive on the market, largely through acquisitions such as that of Climate Action and Carbon Management Platform Planetly. Successfully cementing itself as the leading body in trust intelligence - as well as gaining accolades such as ranking in the 2022 Forbes Cloud 100 - has ensured it the reputation to pursue further expansion, as it adds further innovative capabilities such as Certification Automation to its ecosystem.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2023
$150m
LATE VC
Apr 2023
$50m
LATE VC
Total funding: $1.1bn
Company benefits
- Workstyle Flexibility - The option to work in the office, fully remote, or on a hybrid flex schedule based on their role and responsibilities.
- Career Development - Become an expert by earning industry certifications paid for by us through our learning & development program.
- Employee Recognition - Our people are invited to attend employee appreciation social events, participate in ticket giveaways, and celebrate one another through shout outs.
- Focus on Wellbeing - We have unlimited PTO globally. You’ll also have access to ClassPass memberships, generous company holidays (including your birthday off), and paid sick days.
- Medical/Prescription Drug - We offer company-paid employee healthcare premiums, parental leave, and access to mental health benefits and employee assistance programs.
Company HQ
Perimeter Center, Sandy Springs, GA
Leadership
Kabir Barday
(CEO)Previously Director of Product Management at at VMWare.
Salary benchmarks
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