Corporate Communications Director, Bitfinex

Salary not provided

Expert level

Remote from Canada, Europe, UK, US

Digital asset trading platform

Job no longer available

Digital asset trading platform

201-500 employees

FintechB2CB2BCryptocurrencyTrading

Job no longer available

Salary not provided

Expert level

Remote from Canada, Europe, UK, US

201-500 employees

FintechB2CB2BCryptocurrencyTrading

Company mission

To give users the ultimate cryptocurrency trading experience.

Job

Company

Role

Who you are

We seek to hire a senior corporate communications professional with a minimum of 10 years’ experience in either crypto, financial services, banking, fintech, retail or technology
The successful candidate will have both in-house and agency experience, as well as experience leading teams, managing integrated marketing communications programs, and hands-on experience managing communications in a market where regulation is evolving
We are looking for a professional who is an outstanding writer, has a digital-first mindset, is experienced in advising C-level executives and understands how to operate within a high performing team
MANDATORY EXPERIENCE in the Crypto or Fintech industry
Senior proven experience in Public Relations and Communications
Skilled at using social media and digital content creation to advance business priorities and amplify the corporate narrative
Outstanding media relations skills and relationships, with experience engaging reporters on a regular basis
Ability to communicate information effectively and accurately, verbally or in writing across multiple disciplines. Can synthesize large amounts of data and distil key points clearly, succinctly and quickly
Experience building integrated marketing communications programs, and driving outcomes across traditional media, digital and social channels
Proven ability to think ahead, engage proactively and take initiative
Motivated team player who actively seeks challenging projects and proactively shares experiences and knowledge towards the team’s goals
Good understanding of multichannel communications and how users interact with each channel
Expertise in developing corporate communications plans aligning internal, external and stakeholder communications against business priorities
Track record of successfully managing communications during times of crisis and has experience counselling executives in crisis situations. Attention to detail is critical
Work closely with the marketing manager and social media strategist to enhance and maintain the company's social media presence
Self-starter. Able to work independently as needed
Capable of achieving results in a fast-paced and dynamic environment, often on short deadlines
Knowledge of the cryptocurrency industry and trading would be an advantage but not necessary

What the job involves

The Corporate Communications Director will be responsible for raising Bifinex’s profile as the Home of Digital Asset Trading and one of the oldest and best established crypto trading platforms, offering a full suite of assets and trading tools for the retail, professional and institutional traders
He or she will also promote the agenda and the positioning of Bitfinex Securities, Bitfinex Pay and its partnerships with other providers
The successful candidate will be responsible for delivering a strategic corporate communications agenda that is fully integrated with the Bitfinex marketing strategy, and supports Bitfinex’s key business priorities and initiatives
He or she will also be responsible for leading all issues management, engagement with traditional and digital media, executive visibility and supporting employee and client communications and events
Lead Bitfinex’s Communications and PR globally. Raise Bitfinex’s profile as a leader and innovator in Bitcoin. Keep pace with fast moving developments and advise and execute Bitfinex positioning to ensure the brand remains part of the conversation
Develop a global strategic communications plan that is designed to support our business and is aligned to the company’s marketing priorities
Partner with marketing and other external-facing parts of the business, to ensure there is a consistent narrative across product, geographies and audiences
Lead our reputation and crisis management strategies to ensure that the Bitfinex position is well-understood, differentiated and clear,
Assess and advise on our participation in industry initiatives and conferences and lead the development of presentational and marketing material for such events
Develop and execute executive visibility programs that incorporate speaking engagements, paid and owned media engagements, as well as visibility in digital channels
Implement and maintain a robust measurement program, including media and social media measurement, and generate quarterly reports

Our take

Since its 2012 founding, Bitfinex has consistently been one of the world’s largest crypto exchanges, supporting over 150 currencies and offering multiple trading options. Its popularity is largely down to how user friendly it is for all levels of trader, from beginner to pro.

For all its popularity, it’s impossible to ignore the controversies the company has faced, along with its sister currency Tether. This includes hacking, a highly publicized settlement over an alleged $850 million loss cover-up, and its involvement in a shadow banking operation which landed the perpetrator 6 years in prison.

It’s also worth noting however, that bad press has dogged a lot of major players in the crypto world. Bitfinex’s supporters don’t seem to have been swayed by the headlines, and the company continues to move on. In 2022, it gained access to the Single Euro Payments Area (SEPA), and the company is hoping to gain regulatory approval and licensing around the world.