Director of Email Growth & App Acquisition, KAYAK

• 8+ years of experience in growth marketing, CRM, lifecycle marketing, or mobile app marketing
• Proven track record managing high-performing engagement and acquisition programs at scale
• Deep expertise in CRM channels including email and push notifications
• Strong understanding of mobile app ecosystems, app growth strategy, and performance marketing
• Experience owning paid acquisition and re-engagement campaigns across major digital platforms
• A data-informed approach to decision-making — you're comfortable analyzing campaign metrics, running experiments, and using insights to guide strategy
• Familiarity with lifecycle marketing platforms (e.g., Braze, Iterable, Leanplum, Airship) and mobile measurement tools (e.g., Adjust, AppsFlyer, Branch)
• Proven experience building and leading CRM, lifecycle, or growth marketing teams
• Strong communication skills, with the ability to present strategies and results clearly to both technical and non-technical audiences
• Bachelor's degree or equivalent professional experience

Desirable

• We're looking for a Director, Email Growth & App Acquisition to join our Brand Marketing team and help shape how millions of travelers discover and engage with KAYAK
• In this role, you'll lead the strategy behind our lifecycle marketing programs and app acquisition efforts - connecting the right message to the right traveler at the right moment
• You'll report into our SVP of Global Brand & B2B Marketing and collaborate with a globally distributed team spanning brand, creative, performance marketing, and commercial partnerships
• Define and lead KAYAK's lifecycle marketing strategy across email, push notifications, in-app messaging, and other owned channels — ensuring communications are timely, relevant, and personalized
• Own the app acquisition strategy, identifying and scaling channels that drive high-quality installs and long-term user engagement
• Analyze campaign performance data to identify trends, optimize programs, and share clear recommendations with cross-functional partners including product, engineering, and brand teams
• Build, test, and refine segmentation and personalization frameworks that improve user retention and re-engagement across the traveler journey
• Manage and develop a team, providing coaching, feedback, and growth opportunities that help each person do their best work
• Collaborate with creative, brand strategy, and performance marketing teams to ensure lifecycle and acquisition efforts align with broader marketing goals and KAYAK's brand voice
• Partner with product and engineering teams to improve marketing technology capabilities and implement new tools or integrations as needed
• Track and report on key metrics — including retention, conversion, lifetime value, and cost per acquisition — translating results into actionable insights for leadership
• Stay current on industry trends in lifecycle marketing, mobile growth, and consumer engagement, bringing fresh ideas and proven approaches to the team

• Deadline to Apply: June 14, 2026 at 10:00 PM UTC