Marketing Operations Manager, Amperity
$120-188k
Salary dependent on location. Plus stock options
More information about location
Customer data platform
Be an early applicant
Customer data platform
201-500 employees
Be an early applicant
$120-188k
Salary dependent on location. Plus stock options
More information about location
201-500 employees
Company mission
To help every brand turn complex customer data into business value.
Role
Who you are
- 8+ yrs of Marketing, Operations, or Campaign Management in high growth environments
- 2+ years admin experience with Marketo & Salesforce
- Advanced technical stack proficiency across attribution (Marketo, Bizible), ABM (Common Room), routing (LeanData), enrichment (Cognism), database architecture (Databricks, Snowflake) and ETL processes
- Deep understanding of the Marketo-SFDC sync, including field mapping, sync errors, and how scoring/lifecycle field values flow into Salesforce
- Data-driven strategist with a proven track record of translating complex campaign performance into actionable insights
- Working knowledge of HTML and experience building emails
- Detail-oriented by nature, finding as much satisfaction in high-level process design as you do in the tactical 'final mile' of QA, proofreading, and delivering actionable feedback
- Demonstrated curiosity and commitment to continuous learning, staying current with emergent technologies (e.g., AI) and proactive exploration of how new capabilities can be applied to improve marketing operations
- B2B SaaS marketing preferred
What the job involves
- As our Marketing Operations Manager, you’ll own the strategy and execution of our marketing infrastructure
- You’ll lead the charge in evolving our marketing stack—blending traditional automation with AI to build a scalable foundation—ensuring that every system and workflow is built to support our growth as we scale
- The role will own KPI reporting and full funnel conversion metrics and will report to the Sr Director, GTM Operations
- Tactical Execution: Architect and own the end-to-end campaign engine, leveraging best-in-class tools to drive high-velocity execution, rigorous A/B testing, and top-of-funnel growth
- Autonomous Workflows: Design and deploy AI-driven agents to automate the "operational tax"—orchestrating seamless audience segmentation, intelligent list management, and real-time data synchronization
- Dynamic Personalization: Spearhead the use of GenAI to bridge the gap between data and delivery, creating a highly personalized customer journey that drives measurable top-of-funnel health
- Reporting: Build the infrastructure for tracking pipeline influence and opportunity attribution, turning raw data into actionable insights for GTM leadership
- Lead Lifecycle: Design a scalable lead lifecycle management system that utilizes AI to monitor conversion health and predict funnel performance in real-time
- Advanced Scoring: Establish a best-in-class scoring engine that bridges the gap between marketing engagement and sales readiness, ensuring the team is always focused on the most promising prospects
- Lead Handoff: Own the end-to-end strategy and process for lead orchestration—leveraging tools like LeanData and AI-driven 'Form Concierges' to ensure instant, context-aware handoffs and high-velocity alignment between marketing and sales
- Cross-Functional Partnership: Orchestrate the AI and automation roadmap in lockstep with Sales and Marketing leadership to ensure our tech stack directly accelerates core business objectives
- Data Governance: Implement a robust data governance framework that secures privacy compliance and enforces the high-fidelity data standards necessary for sophisticated AI modeling
- Operational Excellence: Institutionalize governance standards for marketing automation and AI, ensuring the "marketing factory" operates with high precision and meets rigorous internal SLAs
Our take
Businesses require certain data to build customer loyalty, and Amperity is a company that aims to deliver this. Its platform combines information from multiple sources into a unified customer profile, allowing its clients to better understand and serve their customers.
Amperity concentrates on serving large customer-focused enterprises, with clients including Starbucks, Alaska Airlines and Patagonia. While there is ample competition in the sector, Amperity is seen as an established market player in an industry worth more than $4.5 billion.
Following a $100 million funding round back in 2021, Amperity hit unicorn status and set it sights on international expansion. It has since expanded its team globally and opened new offices (although it did undertake layoffs when the economy was bad), and continues to launch new features to enhance the value of its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2021
$100m
SERIES D
Jul 2019
$50m
SERIES C
Total funding: $187m
Company benefits
- Stock options
- 100% employee healthcare coverage
- Transportation subsidies
- A comfortable work environment with plenty of snacks
- Events and activities, both in-person and remote
- Self-managed PTO
- The flexibility to do your best work in the way that works for you
- Inclusive environment where you'll be challenged to find and unlock your full potential
- World-class people driving for excellence
Company HQ
Central Business District, Seattle, WA
Leadership
Kabir Shahani
(Board Observer & Co-founder)They worked as PM of Avanade before co-founding Appature in 2007, where they spent 6 years as CEO. They worked as VP at IMS Health for 2 years before co-founding Amperity in January 2016. Stepped down as CEO in Feb 2022.
Derek Slager
(CTO & Co-founder)Having worked as a Software Engineer for a decade, they spent 6 years as VP of Development at Appature. They left their IMS Health role in November 2015 to co-found Amperity in January 2016.
Tony Alika Owens
(CEO)On the Board of Directors at a number of businesses including Pathlight and SnapLogic. Chairman and Member of the Board of Advisors at The Mandatum Foundation.
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