Paid Media & Acquisition Specialist, Student.com

• The marketing team is growing and we are looking for talented people who are passionate about helping students through their educational journey
• Perhaps you have been in a similar situation, love to travel and will be able to provide exceptional guidance and support across the world and work alongside our global colleagues
• Proficiency in paid ad platforms such as Google Ads, Microsoft Advertising, Meta Business and TikTok Business
• Understanding of website analytics, data and behaviour. Google Analytics or similar
• Solid experience in paid media management or digital marketing
• Strong writing and content creation skills, with an eye for design
• Excellent organisational skills and attention to detail
• Ability to manage multiple projects in a fast-paced environment
• Competency in g-Suite applications

Desirable

• Reports to: Head of Performance Marketing
• The Paid Media and Acquisition Specialist will work closely with the Head of Performance Marketing to execute and support paid media and content initiatives across global and market-specific accounts
• This role will assist in managing daily paid media activities, including ad creation, scheduling, reporting, and optimisation with the wider business to elevate Student.com’s online presence
• The specialist will also focus on paid social campaigns in collaboration with the Social Media & Content Specialist
• Collaborate with the Head of Performance Marketing on paid media and acquisition strategies to increase website traffic and enhance conversion rates
• Plan and deliver paid media campaigns across a variety of platforms including Google Ads, Meta Ads, Microsoft Ads and TikTok Business
• Produce regular campaign reporting with targeted follow-up actions to continuously improve campaign performance
• Contribute to the production of optimised campaign landing pages
• Collaborate and align the paid acquisition strategy with external agencies
• Work with the wider business to ensure activity aligns with broader brand and business goals
• Regularly collaborate with the Partner team to understand property supply, availability and priorities
• Grow traffic the student.com website across multiple channels/networks
• Drive regular and consistent website conversions
• Contribute to enhancing student.com’s brand visibility and industry presence