Demand Generation Manager, Enable
+ Enjoy a rewarding bonus structure subject to company or individual performance and equity
Software for rebate management
Be an early applicant
Software for rebate management
501-1000 employees
Be an early applicant
+ Enjoy a rewarding bonus structure subject to company or individual performance and equity
501-1000 employees
Company mission
To evolve the way B2B trading partners work together into true collaboration.
Role
Who you are
- Strong understanding of B2B demand generation best practices, including full-funnel campaign design and execution
- Knowledge of lead lifecycle management, funnel conversion metrics, and pipeline acceleration tactics
- Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, or Pardot) and CRM systems (Salesforce required)
- Familiarity with ABM platforms (e.g., 6sense, Demandbase) and intent data tools preferred
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent written and verbal communication skills with a collaborative, cross-functional mindset
- Creative problem-solving skills and a bias toward execution
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
- 4–6 years of experience in B2B demand generation, preferably within SaaS or technology
- Demonstrated success in building and optimizing campaigns that generate pipeline and accelerate revenue
- Experience collaborating closely with sales teams to drive aligned go-to-market execution
- Proven ability to measure, report, and optimize campaign performance against defined KPIs
What the job involves
- The Demand Generation Manager is responsible for developing and executing integrated marketing campaigns that generate qualified pipeline and accelerate revenue growth for Enable
- This role combines strategic planning with hands-on execution, leveraging multi-channel programs to engage prospects, nurture accounts, and support sales
- The Demand Generation Manager partners closely with sales, product marketing, and marketing operations to deliver measurable impact across the full funnel
- Design, launch, and manage multi-channel campaigns across email, paid media, digital, webinars, partner programs, and events
- Build and execute account-based marketing (ABM) initiatives to engage and convert priority accounts
- Partner with sales to align campaigns with go-to-market strategies, ensuring timely lead follow-up and feedback loops
- Create mid-funnel and bottom-funnel programs, including nurture tracks, sales plays, and enablement campaigns to accelerate deals
- Collaborate with product marketing to develop campaign messaging, content, and offers tailored to target personas and industries
- Track and report on KPIs including MQLs, SQLs, pipeline contribution, and campaign ROI
- Continuously analyze campaign performance, optimize for conversion and ROI, and provide data-driven recommendations
- Partner with marketing operations to ensure accurate lead scoring, attribution, and reporting
Our take
Rebates – payments from seller to buyer after the buyer has purchased specified goods – are an essential part of operations in a range of industries, acting as both an incentive to drive sales as well as a way to foster loyalty between trading partners. However, the archaic systems and timely practices surrounding the management of these rebates has the potential to negate the intended benefits. Enable delivers a rebate management platform that drives trusted relationships between B2B trading partners, by simplifying processes and minimising disputes.
Enable was founded in 2016 in response to the supply chain problems caused by the lack of trust, lost agreements, and siloed data surrounding rebates. Its platform automates processes to increase efficiency, allows rebate claims to be made in a timelier manner, manages pricing calculations and, importantly, reduces disputes by keeping accurate audit trails. The company stands out by a focus not only on simplifying rebate processes, but going further to convert rebates into an “engine for growth”.
Enable has raised considerable funding and support, and served many customers, demonstrating the utility of its product. Investment is cited to go towards increasing headcount and accelerating its growth into new global markets.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
61% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2023
$120m
SERIES D
Oct 2022
$94m
SERIES C
Total funding: $273.8m
Company benefits
- Hybrid working environment
- Work-life balance
- Free food and drink
- Generous vacation time
- Colleague bonus plan
- Cycle to work scheme
- Parental leave
- Wellness program
- Regular social events
- Equity plan
- Bring your pets to work
- Electric vehicle scheme
Company HQ
The East Cut, San Francisco, CA
Leadership
Andrew Butt
(CEO)Co-Founder and former Managing Director of the eCommerce division of DCS Group. Co-Founder and former Director of Enable Infomatrix.
David Hunt
(COO)Member of CEO Group at Vistage Worldwide. Former Operations Director of the eCommerce division of DCS Group.
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