Senior Marketing Operations Manager, People.ai
$130-175k
OTE
AI data platform for go-to-market teams
Job no longer available
AI data platform for go-to-market teams
201-500 employees
Job no longer available
$130-175k
OTE
201-500 employees
Company mission
To future-proof businesses with AI-first GTM solutions that drive sustained growth and innovation.
Role
Who you are
- Proven track record of successfully implementing and guiding marketing operations strategy and reporting
- Experience working cross-functionally (sales, analytics, demand generation, BI, etc) on campaign execution
- Ability to track and evaluate measures of marketing and go-to-market success analytically via SFDC
- Understanding of the end-to-end marketing funnel and sales pipeline motions
- Admin experience within Marketo, Salesforce, Rollworks or similar, Marketing OS (or equivalent sales development software), and CMS systems
- Proficiency in Excel, and prior experience with Tableau or SQL
- Large scale organizational and project management skills and attention to detail; ability to manage multiple priorities and tasks simultaneously cross-functionally
- Well-versed in demand generation activities and can contribute ideas, best practices, and recommendations
- Strong work ethic and ability to multi-task across very different projects (creative, analytical, etc)
- Must be metrics and data-driven in decision-making and able to present information in an engaging and convincing manner to internal and external stakeholders
- Limitless energy to enthusiastically tackle and achieve significant growth goals and objectives in this growing market
- Experience working with multiple go-to-market departments or teams simultaneously
- Data analysis experience preferred but not required
What the job involves
- The role of the Senior Marketing Operations Manager is to establish and maintain scalable processes for marketing campaigns, work with all go-to-market teams on demand generation, pipeline acceleration, reporting and analytics, and collaborate with the product team on developing People.ai for marketers
- Serve as a trusted and strategic advisor to Marketing and the RevOps team
- Manage and develop the marketing tech stack and related systems, including administrative management of Marketo, Salesforce, Apollo, Rollworks, Snowflake, Google Analytics and manage associated 3rd party vendors
- Assist marketing team operationally in the end-to-end execution of all projects, including but not limited to campaigns, events, etc
- Support demand generation team through reporting, dashboard creation reflecting conversion rates, attribution models, and funnel optimizations to exceed targets
- Work cross-functionally with Marketing, Sales, BDRs, Customer Success, Business / Rev Operations, Finance, Legal, Product, Engineering, and IT teams to unlock new opportunities for efficiency and productivity at scale
- Build strong relationships with sales teams, sales management, and customer success to ensure a consistent process and criteria for pipeline and opportunity handoffs between marketing, SDR/BDR and Account Executives
- Establish and train go-to-market teams on scalable marketing processes, including lead follow-up procedure, best practices for campaign creation in Salesforce, and how to report on form fills, with appropriate documentation
- Collaborate with sales operations and business intelligence teams to drive lead/pipeline reporting and goal-setting for the executive team
- Develop reporting standards for all marketing-created activities and outcomes and use this data on campaign effectiveness and ROI to identify pipeline growth opportunities and make recommendations for improvement
- Drive key marketing projects such as building a robust reporting & analytics system of work, automating the attribution process, and scaling the business development team process
- Work with product and engineering teams on testing and developing the People.ai product
Our take
People.ai has built a platform that helps sales teams make the most of the data they generate daily, offering valuable guidance to help source and close more deals. By using AI, it analyzes business activities like emails, meetings, and contacts, providing actionable insights to sales, marketing, and operations teams.
In a strategic move, People.ai acquired Hero Research, a Salesforce productivity app. This will allow the company to launch a new integration with Salesforce, giving sales teams the flexibility to manage their pipeline, territories, and activities in a more optimal way.
Alongside this, companies like Zoom, Slac, Verizon Connect, and Okta already rely on People.ai to boost marketing ROI and drive revenue growth. Moving forward, the company plans to continue building partnerships with new channels, such as system integrators, targeting larger enterprises to scale its impact.
Freddie
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Aug 2021
$100m
SERIES D
Feb 2021
$7.1m
LATE VC
Total funding: $205.4m
Company benefits
- Company Equity: We offer compensation packages that allow you to share in our long-term success
- Flexible Work: We are a remote-first company. Work from home or join us at our San Francisco-based HQ
- Home Office Perks: We offer a monthly phone and Internet allowance, as well as office setup reimbursement for new hires
- Flexible PTO: Batteries, even proverbial ones, need to be recharged. Take the time you need when you need it
- Company-wide Holidays: We schedule holidays for everyone to be offline at once to unplug and recharge
- Inclusive Parental Leave: For birthing and non-birthing parents, plus adoption and foster leave
- Healthcare Packages: We offer medical, dental, and vision plans, plus HSA, FSA, and dependent care
- Insurance Coverage: Employer-paid life insurance, AD&D, long-term disability, and short-term disability coverage
- 401(k) Retirement Savings Plan: Save for your retirement on a pre-tax and/or post-tax basis
Company HQ
Financial District, San Francisco, CA
Leadership
Oleg Rogynskyy
(Founder & CEO)Having studied at Boston University, they worked as Head of Growth at Nstein Technologies and Lexalytics. They left their role as VP of Marketing and Growth at H2O.ai in February 2016 to found People.ai.
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