Senior Marketing Operations Manager, People.ai
$130-175k
OTE
SQL
Tableau
Google Analytics
Excel
Salesforce
Apollo
Snowflake
Marketo
Senior and Expert level
Remote in US
AI platform for customer-facing teams
Open for applications
AI platform for customer-facing teams
201-500 employees
B2BArtificial IntelligenceEnterpriseMarketingMachine LearningSaaSSales
Open for applications
$130-175k
OTE
SQL
Tableau
Google Analytics
Excel
Salesforce
Apollo
Snowflake
Marketo
Senior and Expert level
Remote in US
201-500 employees
B2BArtificial IntelligenceEnterpriseMarketingMachine LearningSaaSSales
Company mission
To accelerate growth and innovation for businesses by driving revenue intelligence across customer-facing teams.
Role
Who you are
- Proven track record of successfully implementing and guiding marketing operations strategy and reporting
- Experience working cross-functionally (sales, analytics, demand generation, BI, etc) on campaign execution
- Ability to track and evaluate measures of marketing and go-to-market success analytically via SFDC
- Understanding of the end-to-end marketing funnel and sales pipeline motions
- Admin experience within Marketo, Salesforce, Rollworks or similar, Marketing OS (or equivalent sales development software), and CMS systems
- Proficiency in Excel, and prior experience with Tableau or SQL
- Large scale organizational and project management skills and attention to detail; ability to manage multiple priorities and tasks simultaneously cross-functionally
- Well-versed in demand generation activities and can contribute ideas, best practices, and recommendations
- Strong work ethic and ability to multi-task across very different projects (creative, analytical, etc)
- Must be metrics and data-driven in decision-making and able to present information in an engaging and convincing manner to internal and external stakeholders
- Limitless energy to enthusiastically tackle and achieve significant growth goals and objectives in this growing market
- Experience working with multiple go-to-market departments or teams simultaneously
- Data analysis experience preferred but not required
What the job involves
- The role of the Senior Marketing Operations Manager is to establish and maintain scalable processes for marketing campaigns, work with all go-to-market teams on demand generation, pipeline acceleration, reporting and analytics, and collaborate with the product team on developing People.ai for marketers
- Serve as a trusted and strategic advisor to Marketing and the RevOps team
- Manage and develop the marketing tech stack and related systems, including administrative management of Marketo, Salesforce, Apollo, Rollworks, Snowflake, Google Analytics and manage associated 3rd party vendors
- Assist marketing team operationally in the end-to-end execution of all projects, including but not limited to campaigns, events, etc
- Support demand generation team through reporting, dashboard creation reflecting conversion rates, attribution models, and funnel optimizations to exceed targets
- Work cross-functionally with Marketing, Sales, BDRs, Customer Success, Business / Rev Operations, Finance, Legal, Product, Engineering, and IT teams to unlock new opportunities for efficiency and productivity at scale
- Build strong relationships with sales teams, sales management, and customer success to ensure a consistent process and criteria for pipeline and opportunity handoffs between marketing, SDR/BDR and Account Executives
- Establish and train go-to-market teams on scalable marketing processes, including lead follow-up procedure, best practices for campaign creation in Salesforce, and how to report on form fills, with appropriate documentation
- Collaborate with sales operations and business intelligence teams to drive lead/pipeline reporting and goal-setting for the executive team
- Develop reporting standards for all marketing-created activities and outcomes and use this data on campaign effectiveness and ROI to identify pipeline growth opportunities and make recommendations for improvement
- Drive key marketing projects such as building a robust reporting & analytics system of work, automating the attribution process, and scaling the business development team process
- Work with product and engineering teams on testing and developing the People.ai product
Our take
People.ai has built a platform to ingest all the data that sales people generate in the course of their work, and then use it to provide guidance to them to help source and close more deals. It uses artificial intelligence to obtain insights from business activity including emails, meetings and contacts, which helps sales, marketing, and operations teams.
Through its acquisition of Salesforce user productivity app Hero Research, People.ai will launch a new integration into Salesforce, giving sales teams the flexibility to manage their pipeline, territories, and activities in a more optimal way.
Well known companies such as Zoom, Slack, Verizon Connect and Okta all use People.ai software to increase marketing ROI and grow revenue. Looking ahead, the company plan to continue building partnerships with new channels, such as system integrators, in order target bigger enterprises.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (last 2 of 7 rounds)
Aug 2021
$100m
SERIES D
Feb 2021
$7.1m
LATE VC
Total funding: $205.3m
Company benefits
- Flexible Work Opportunities - There’s a job for every schedule. That’s why we offer full-time, remote, and hybrid opportunities
- Learning Budget - Everyone wants to move up the ladder. That’s why we invest in professional development, including an executive coaching program
- Healthcare Package - Creativity stems from self-care and well-being. That’s why we offer a generous healthcare package
- Diversity Groups - We’re big believers in diversity. We proudly fund DE&I groups and an employee resource group specifically for women
- Unlimited Vacation - Batteries, even proverbial ones, need to be recharged. Take the time you need, when you need it
Company values
- We Take Care of Our People - At People.ai, we hire great people and challenge them to do great things. We provide opportunities to build skills and set your own career path. We constantly challenge each other to get out of our comfort zones in order to grow personally and professionally
- The Customer is Everything - Without our customers, we don’t have a business. And we never forget that. We put our customers at the center of every decision we make. We understand that although we are the ones building People.ai, it’s not all about us—it’s really about the value we can deliver to our customers
- End-to-End Ownership - At People.ai we’ve embraced the value of end-to-end ownership. Every project has a single owner; one person is in charge of making it happen
- Every Problem Has a Solution - We believe there are no unsolvable problems. It just takes time and teamwork to come to a resolution. Our problem-solving methodology is pretty simple. We think first about our customers and how the problem—and potential solutions—may impact them
- “Very Good” Today Is Better Than “Perfect” Tomorrow - We encourage our teams to take smart risks. It’s ok if those projects don’t pan out — we learn from it and move forward. Every member of our team is passionate about the work they do, and we hold people to high standards. But, we’re also realistic
- Disagree and Commit - We recognize there are multiple ways to approach and tackle a problem and we encourage the discourse, but the ultimate goal is to find a path of resolution
- Radical Transparency - This means we understand how every task we work on—regardless of your role or department—is part of the bigger picture. This value also extends to management transparency, open office space, and organizational shared goals that keep us all moving together as a team
- We are Data-Driven - Data is critical when it comes to making decisions that affect our customers so we will always use data to understand the dependencies and the upsides and downsides of any decision we make
Company HQ
Redwood Shores, Redwood City, CA
Articles
Leadership
Oleg Rogynskyy
(CEO)Having studied at Boston University, they worked as Head of Growth at Nstein Technologies and Lexalytics. They left their role as VP of Marketing and Growth at H2O.ai in February 2016 to found People.ai, where they have been serving as CEO.
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